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Martech Selection: The Good, the Bad, and the Ugly

Martech Selection: The Good, the Bad, and the Ugly

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 Choosing the right MarTech platform is one of the most critical — and most commonly botched — decisions enterprise teams face. Real Story Group’s Jarrod Gingras and Tony Byrne break down the “good” practices that lead to successful outcomes, the “bad” habits that derail teams, and the truly “ugly” missteps that can doom a project before implementation even begins. From building a solid business case and conducting test-based evaluations to avoiding bloated spreadsheets and vendor manipulation, this episode is packed with real-world examples, practical tips, and expert insights.

In this episode:
  • Introduction to MarTech Platform Selection
  • The Good: Successful Technology Selections
  • The Bad: Common Pitfalls in Selection
  • The Ugly: Worst Case Scenarios
  • Conclusion and Next Steps

For additional information, visit realstorygroup.com

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