Setting your Google Ads budget doesn't mean that Google will stick to it. We look at some of the reasons why Google may not be spending all of your budget and what you can do about it. ============== Learn More About Apotheca Marketing: https://www.apothecamarketing.com ==============

We chat with Mike Rahel, founder of Refined Element, which specializes in implementing and managing the content management system Kentico. Kentico is an enterprise CMS for larger companies looking for a WordPress alternative. We chat about the features, benefits, costs, and implementation of Kentico.

Mike Rahel, Refined Element: https://refined-element.com/

More about Apotheca Marketing: https://www.apothecamarketing.com

As the end of Google Universal draws near, it's crucial for marketers to prepare for the transition to GA4 - Google's latest analytics platform that offers more advanced tracking capabilities and a better understanding of user behavior. To shed light on the benefits of GA4 and how it's revolutionizing marketing measurement, we sat down with Ken Williams, a Google Analytics expert who has been using BigQuery and big data to gain powerful insights into his clients' analytics. In this interview, Ken shares his experience with GA4 and how it's helped his clients make data-driven decisions, enhance their marketing strategies, and achieve their business objectives. He also discusses the importance of leveraging advanced analytics tools like BigQuery to unlock the full potential of GA4 and stay ahead of the competition. Don't miss out on this opportunity to learn from a GA4 and analytics pro and stay ahead of the game in marketing measurement. Ken's Info: https://www.ken-williams.com/

https://twitter.com/KenWilly

https://www.linkedin.com/in/kennethcwilliams/

(We used ChatGPT to write this description. How did it do?) ChatGPT is a powerful language model that can be used for a variety of applications, including marketing. In this video, we'll explore how you can leverage ChatGPT to improve your marketing efforts, as well as some things to avoid. First, we'll cover the dos of using ChatGPT for marketing. This will include strategies for using the language model to create compelling content, such as blog posts, social media updates, and email newsletters. We'll also discuss how ChatGPT can be used to generate ideas for new marketing campaigns, or to analyze customer feedback to inform future marketing decisions. Next, we'll explore some of the don'ts of using ChatGPT for marketing. This will include common mistakes that can lead to ineffective or even damaging marketing efforts, such as relying too heavily on ChatGPT-generated content without human oversight or failing to consider the ethical implications of using AI in marketing. Finally, we'll wrap up with some best practices for using ChatGPT for marketing, including tips for ensuring that your content is high-quality and engaging, as well as strategies for incorporating AI into your overall marketing strategy in a responsible and effective way. Whether you're a seasoned marketer or just getting started, this video will provide you with valuable insights into how you can use ChatGPT to take your marketing efforts to the next level. So join us and discover the dos and don'ts of using ChatGPT for marketing! See our discussion about using ChatGPT in SEO: https://youtu.be/eW0GYIJSQRw ============== Learn More About Apotheca Marketing: https://www.apothecamarketing.com ==============

Many people in the marketing and SEO industry have been voicing concerns about AI and how it may lead to the demise of SEO and search marketing as we know it. We chat with SEO expert Chris Boggs to get his take on AI and its role in SEO.

Google's impending forced migration to GA4 is right around the corner (July 1!!!), and a lot of marketers and analysts aren't happy about it. In fact, many are considering moving away from Google Analytics all together.  We chat with Jason Packer, who recently published "Google Analytics Alternatives, a Comprehensive Guide", and discuss some of the pros and cons of other analytics tools.  

Jason's Book: https://www.quantable.com/analytics/google-analytics-alternatives/

Learn More About Apotheca Marketing: https://www.apothecamarketing.com

Google Optimize is a free A/B testing tool that Google is sunsetting in September. We take a look at why it's probably going away, and whether you should care or not. Are you testing today? Should you be? Let's talk about testing and improving your conversion rates.

GA4 is going to be the default Google Analytics version in July(!), and Google has made it increasingly clear that you're going to need to integrate its data warehousing tool, BigQuery, if you want reports that extend beyond 14 months, or if you want your Looker Studio (formerly Data Studio) dashboards to feature multiple data points and widgets. We look at why and talk a little bit about BigQuery and its possible costs.  Don't risk losing your data by not being prepared for the switch over from Google Universal to Google Analytics 4 (GA4)!