Setting your Google Ads budget doesn't mean that Google will stick to it. We look at some of the reasons why Google may not be spending all of your budget and what you can do about it. ============== Learn More About Apotheca Marketing: https://www.apothecamarketing.com ==============

We chat with Mike Rahel, founder of Refined Element, which specializes in implementing and managing the content management system Kentico. Kentico is an enterprise CMS for larger companies looking for a WordPress alternative. We chat about the features, benefits, costs, and implementation of Kentico.

Mike Rahel, Refined Element: https://refined-element.com/

More about Apotheca Marketing: https://www.apothecamarketing.com

As the end of Google Universal draws near, it's crucial for marketers to prepare for the transition to GA4 - Google's latest analytics platform that offers more advanced tracking capabilities and a better understanding of user behavior. To shed light on the benefits of GA4 and how it's revolutionizing marketing measurement, we sat down with Ken Williams, a Google Analytics expert who has been using BigQuery and big data to gain powerful insights into his clients' analytics. In this interview, Ken shares his experience with GA4 and how it's helped his clients make data-driven decisions, enhance their marketing strategies, and achieve their business objectives. He also discusses the importance of leveraging advanced analytics tools like BigQuery to unlock the full potential of GA4 and stay ahead of the competition. Don't miss out on this opportunity to learn from a GA4 and analytics pro and stay ahead of the game in marketing measurement. Ken's Info: https://www.ken-williams.com/

https://twitter.com/KenWilly

https://www.linkedin.com/in/kennethcwilliams/