In this episode of Ready Set Coach, Emily Merrell welcomes guest Christie Vella, a feminine empowerment coach who helps high-achieving women reconnect with their purpose and joy. Together, they dive into the challenges women face when navigating transitions, battling societal pressures, and living in a state of perfectionism. Christie shares her journey of breaking free from a life designed for others, learning to embrace her desires, and creating a life filled with authenticity and pleasure. Through heartfelt anecdotes and actionable advice, this episode explores how leaning into community and asking for support can be decisive steps toward uncovering your unique purpose.

Listeners will discover the transformative power of daily rituals, such as Christie's “pleasure ritual,” to create moments of joy amidst life’s chaos. Christie and Emily discuss identifying the activities that spark joy, protecting those moments, and turning them into sacred practices. Christie shares a free workbook, Pathway to Pleasure, to help listeners craft their rituals and begin living more purposefully and joyfully.

Here’s What You’ll Learn:

• The importance of embracing community and asking for help as a strength, not a weakness.
• How societal expectations and perfectionism can lead to burnout and disconnect from personal dreams.
• The concept of living authentically and prioritizing your own needs alongside supporting others.
• How to recognize the signs of being out of alignment with your purpose and joy.
• Practical steps for creating daily rituals that ground you in pleasure and fulfillment.
• The role of therapy, coaching, and mentorship in navigating life’s transitions and uncovering your truth.
• Identify activities and moments that bring you into a state of flow and joy.
• Why women often struggle with prioritizing self-care and how to reframe it as essential.
• The value of failure as a growth opportunity and a natural part of living a purposeful life.
• A sneak peek into Christie’s Pathway to Pleasure workbook and how it can guide you in crafting a joyful and meaningful life.

Listener Links:

LinkedIn: https://www.linkedin.com/in/christievella/

• Follow Em & Lex on Instagram at @readysetcoachcommunity
• Sign up for the Ready Set CLIENTS Conference/Learn More: https://www.readysetcoachprogram.com/clients
• Join the Ready Set Coach Community: www.readysetcoachcommunity.com
• Learn more about Second Degree Society and THEPRBAR Inc.

In this episode, Lexie Smith sits down with Janet Alexandersson to explore the exciting and lucrative world of licensing coaching intellectual property (IP). Janet emphasizes the importance of finding your niche and being confident in your offerings, especially when transitioning from one-on-one coaching to larger institutional clients like corporations and universities. They highlight the critical balance between having a strong offer and understanding the market's needs, encouraging coaches to confidently present their curriculum ideas while also being open to negotiation.

Janet shares invaluable tips on how to navigate the complexities of corporate and university partnerships. She stresses the importance of having a clear understanding of your IP’s value and how to present it effectively. Janet provides actionable insights for coaches looking to expand their reach. She also touches on the evolving nature of negotiation, reminding listeners that preparation and self-belief are key to success. Whether you’re a seasoned coach or just starting, this episode is packed with practical advice to help you leverage your expertise and unlock new revenue streams.

Here’s what you’ll learn:

• Learn how to license your coaching IP to corporations and universities for significant revenue potential.
• Discover the range of pricing for licensing agreements, starting from $50,000 annually to over $500,000 for comprehensive packages.
• Explore which areas of coaching—like health and wellness—are particularly marketable to corporate clients and educational institutions.
• Gain insights on identifying and reaching the right departments or individuals within universities and corporations.
• Learn how to create an effective curriculum outline and develop tiered packages that meet varying client needs.
• Discover key negotiation tactics, including how to set leverage points and handle unexpected changes during discussions.
• Understand what credentials or proof of success are most valued by corporations and universities when considering your IP.
• Learn the importance of adaptability with your offerings and pricing as you negotiate.
• Hear how infusing creativity into your brand and services can make you more memorable and appealing to potential clients.
• Recognize the significance of believing in the value of your offerings to communicate and negotiate with institutional buyers successfully.

Listener Links:

• LinkedIn: https://www.linkedin.com/in/janetalexandersson/?originalSubdomain=se
• Website: https://piggybank.legal/

• Follow Em & Lex on Instagram at @readysetcoachcommunity
• Sign up for the Ready Set CLIENTS Conference/Learn More: https://www.readysetcoachprogram.com/clients
• Join the Ready Set Coach Community: www.readysetcoachcommunity.com
• Learn more about Second Degree Society and THEPRBAR Inc.

It’s the 100th episode of the Ready Set Coach Podcast! In this episode, Em and Lex reflect on their 2 seasons of the podcast. They also dive into selling your offer, navigating client relationships, and how best to position your services. They explore the pros and cons of offering Black Friday discounts on coaching services. While Emily champions the excitement and urgency of time-sensitive offers, Lexie raises concerns about discounting high-ticket services, suggesting it may devalue the work coaches provide. Finally, the duo debates selling to current clients while in a program, sharing insights on timing and the emotional dynamics of transitioning clients to higher-level offerings. This episode is a candid exploration of the complexities of selling your offer with integrity and authenticity, all while respecting the client's journey.

Here’s what you’ll learn:

• Lexie and Emily share differing views on Black Friday and Cyber Monday sales strategies for coaching services and how they balance the pros and cons of discounting.
• Lexie explains her stance on avoiding discounts for high-ticket coaching services to maintain perceived value, emphasizing the risk of devaluing the offer.
• Emily discusses how limited-time offers or special deals (without discounting core services) can attract customers during Black Friday and Cyber Monday sales.
• Lexie advocates for strategic follow-ups to close sales, highlighting how timely reminders increase conversion rates and build trust.
• Lexie discusses the psychological effects of discounting services, arguing that it could make clients question the actual value of their purchasing.
• Emily believes in selling additional services to clients while they’re still in a program, using their excitement as a springboard for continued engagement.
• Lexie expresses concern over selling during an active program, preferring to complete the service before offering more to avoid overwhelming clients.
• Both hosts discuss the importance of positioning sales as an invitation rather than a hard sell, creating a seamless transition from one service to another.
• Emily and Lexie explore how to strike the right balance between delivering high-quality service and being mindful of the timing and method of sales offers.

Listener Links:

• Follow Em & Lex on Instagram at @readysetcoachcommunity
• Sign up for the Ready Set CLIENTS Conference/Learn More: https://www.readysetcoachprogram.com/clients
• Join the Ready Set Coach Community: www.readysetcoachcommunity.com
• Learn more about Second Degree Society and THEPRBAR Inc.

In this episode, Emily Merrell sits down with Amy Bonaduce-Gardner, a nervous system coach, to discuss the growing importance of nervous system regulation for coaches and clients alike. Amy shares her unique approach to helping people heal from chronic conditions and stress-related illnesses by teaching them how to regulate their nervous systems.

Amy also offers insightful advice for coaches navigating their nervous system challenges or helping clients struggling with similar issues. She emphasizes the importance of understanding survival patterns and how they influence behavior, both for the coach and their clients. This episode is a must-listen for coaches who want to understand the impact of their nervous system on their work and learn practical strategies to show up as their best selves, personally and professionally.

Here’s what you’ll learn:

• Learn what nervous system regulation is and why it's critical for personal and professional well-being.
• Understand how addressing the nervous system can be a game changer for clients who’ve tried traditional therapies unsuccessfully.
• Explore the rise of nervous system work in the wellness community and the impact of modern research and societal stressors on collective jumpy system health.
• Learn about survival patterns and how early childhood behaviors evolve into adult reactions, often affecting how we show up in our personal and professional lives.
• Discover how our body’s natural responses, like fight or flight, can influence our behavior and how we can manage those reactions to avoid burnout or defensiveness.
• Learn simple tools—like hydration, movement, and awareness—to help manage your nervous system and improve your mental and emotional states.
• Find out how taking space—like walking away or taking a moment to breathe—can shift your nervous system from reactive to reflective.
• Learn how letting go of the illusion of control can bring more ease and flow to your coaching practice and life, allowing things to unfold more naturally.
• Understand how to recognize emotional triggers in yourself and your clients and how nervous system regulation can help create more effective coaching interactions.
• Hear why it’s important to let go of the weight of your clients’ outcomes and focus on providing the tools, support, and guidance to empower them without taking on their emotional baggage.

Listener Links:

• Website: https://www.prismmovementstudio.com/staff
• LinkedIn: https://www.linkedin.com/in/amy-bonaduce-gardner-63b7131a4/
• Instagram: https://www.instagram.com/prismmovementstudio/
• Follow Em & Lex on Instagram at @readysetcoachcommunity
• Join the Ready Set Coach Community: www.readysetcoachcommunity.com
• Learn more about Second Degree Society and THEPRBAR Inc.

In this episode, burnout prevention coach Amanda Nowak shares her journey from the brink of burnout to building a more sustainable business model. Amanda found a renewed sense of purpose by streamlining her client base and shifting her workload from 70-80 hours a week to a more manageable 20-30 hours. She emphasizes the importance of aligning your business with your core values rather than chasing traditional notions of success.

Lexie and Amanda discuss practical strategies for those currently grappling with burnout. Amanda stresses the necessity of carving out small moments for self-care, such as meditation or quiet reflection, to combat the stress from the daily grind. She provides actionable advice on delegation, encouraging listeners to let go of perfectionism and trust others with responsibilities. Amanda’s insights serve as a guiding light toward reclaiming balance and fulfillment in your professional life.

Here’s what you’ll learn:

• Amanda shares her experience of hitting burnout despite external success, highlighting the disconnect between achievement and personal fulfillment.
• Discover the importance of aligning your business practices with your core values, such as peace and freedom.
• Learn how to analyze your business model to improve efficiency and profitability, reducing unnecessary workloads.
• Understand the significance of starting with small, manageable changes to combat overwhelming feelings and stress.
• Explore techniques for calming your mind each morning to set a positive tone for the day.
• Gain insights into the challenges of delegation and how to trust others with responsibilities, even if mistakes happen.
• Implement daily rituals, like reflecting on your to-do list, to promote mental clarity and reduce nighttime anxiety.
• Recognize personal habits and beliefs that contribute to burnout, such as perfectionism and overcommitment.
• Consider hiring experts or contractors for specialized tasks to relieve pressure and improve efficiency.
• Emphasize the importance of regular check-ins with yourself to assess your workload, values, and overall satisfaction in life and work.

Listener Links:

• Website Element 8: https://element-8.com/
• Instagram: https://www.instagram.com/amandamaria54/?hl=en
• Element 8 Instagram: https://www.instagram.com/element.eight.coaching/
• LinkedIn: https://www.linkedin.com/in/amanda-nowak-762b074/

• Follow Em & Lex on Instagram at @readysetcoachcommunity
• Sign up for the Ready Set CLIENTS Conference/Learn More: https://www.readysetcoachprogram.com/clients
• Join the Ready Set Coach Community: www.readysetcoachcommunity.com
• Learn more about Second Degree Society and THEPRBAR Inc.

In this episode, Emily Merrell and branding expert Calvina Nguyen dive deep into the branding essentials for coaches. They discuss common pitfalls, emphasizing that the foundation of effective branding lies in understanding your messaging, audience, and industry positioning before getting lost in visual elements like logos and colors. Calvina stresses that many coaches need to prioritize their logo and design over the core aspects of their brand, which can lead to wasted time and ineffective outreach. Instead, she encourages coaches to focus on refining their message and understanding their audience first, allowing for a more authentic connection that translates into successful branding.

As they explore practical branding tools, Calvina highlights the benefits of using Canva, particularly its Pro account features that streamline the branding process. She advocates for building a brand kit within Canva to ensure consistency across marketing materials, which saves time and enhances professional presentation. The discussion underscores the importance of leveraging design tools and strategic planning to create a brand that resonates with your audience. Whether you're just starting or looking to refine your brand, this episode provides invaluable insights and actionable advice for coaches at any stage of their journey.

Here’s what you’ll learn:

• Understand the significance of articulating your brand message before focusing on visual elements.
• Prioritize getting to know your ideal audience to create authentic connections.
• Assess where you fit within your industry to tailor your branding approach better.
• Don’t get sidetracked by designing a logo or choosing colors initially; these should come later.
• Establish a solid brand foundation that can be revisited and refined over time.
• Recognize when it’s the right time to invest in professional design, typically after gaining traction in your business.
• Leverage Canvas Pro account features, including the brand kit, to streamline your branding efforts.
• Keep your initial branding efforts simple; don’t overcomplicate your design process.
• Use AI features within Canva to generate designs quickly and efficiently based on your brand elements.
• Regularly revisit and update your brand strategy to reflect growth and changes in your business.

Listener Links:

Website: https://calvinaphotography.com/about-me/

Instagram: https://www.instagram.com/yourbrandspark/

LinkedIn: https://www.linkedin.com/in/calvinanguyen/

• Follow Em & Lex on Instagram at @readysetcoachcommunity
• Sign up for the Ready Set CLIENTS Conference/Learn More: https://www.readysetcoachprogram.com/clients
• Join the Ready Set Coach Community: www.readysetcoachcommunity.com
• Learn more about Second Degree Society and THEPRBAR Inc.

In this re-launch episode of the Ready Set Coach Podcast, Lexie Smith and Emily Merrell catch up on life, coaching, and the whirlwind of Q4 as they navigate the busy end-of-year season. Together, they explore the challenges coaches face as they strive to stand out in a crowded industry, emphasizing the importance of grace and self-acknowledgment during hectic times.

As they discuss the myriad emotions at year-end, the duo also introduces the new RSC Insider membership, designed to connect coaches with potential clients and foster a supportive community. Listeners can expect insightful conversations in the upcoming season, featuring guests tackling topics ranging from burnout to branding and beyond. Tune in to discover how to embrace the ebb and flow of coaching, celebrate your wins, and find the balance you need to thrive as we enter the new year!

Here’s what you’ll learn:

• Em and Lex emphasize the need for coaches to prioritize their well-being amidst busy schedules.
• Insights on handling the emotions and challenges that arise as the year ends.
• Introduction of the RSC Insider membership to help coaches gain visibility and connect with potential clients.
• The significance of giving yourself grace during overwhelming times and recognizing when to ask for help.
• Strategies for coaches to stand out and market their services effectively in a crowded space.
• Real-life anecdotes about juggling responsibilities and the importance of self-reflection.
• Understanding the natural fluctuations in coaching businesses and how to adapt is essential.
• This is a preview of upcoming episodes, featuring expert guests who will discuss topics such as burnout, branding, and nervous system regulation.
• Encouragement to celebrate thriving and surviving moments as part of the coaching journey.

Listener Links:

• Follow Em & Lex on Instagram at @readysetcoachcommunity
• Sign up for the Ready Set CLIENTS Conference/Learn More: https://www.readysetcoachprogram.com/clients
• Join the Ready Set Coach Community: www.readysetcoachcommunity.com
• Learn more about Second Degree Society and THEPRBAR Inc.

This week’s episode focuses on high ticket sales and how to sell without feeling sleazy. Em and Lex discuss the psychological motivations behind purchases, emphasizing the importance of understanding clients' basic needs. They share insights on improving sales strategies for small business owners and coaches, including personalizing the approach and extending invitations rather than making assumptions or convincing.

Here’s what you’ll learn:

• Tips on how to sell your coaching offering if it’s not selling as hoped
• What role the logical and emotional sales mindsets have in selling your offering
• Tips on auditing yourself on how you buy and sell
• Tips on identifying your trigger moments when selling or buying and why you invested in something for your business
• Understanding how trigger moments play into the marketing and sales process
• The importance of call qualifiers
• And more!

Listener Links:

• Follow Em & Lex on Instagram at @readysetcoachcommunity
• Sign up for the Ready Set CLIENTS Conference/Learn More: https://www.readysetcoachprogram.com/clients
• Join the Ready Set Coach Community: www.readysetcoachcommunity.com
• Learn more about Second Degree Society and THEPRBAR Inc.