In this episode of Ready Set Coach, Emily Merrell welcomes guest Christie Vella, a feminine empowerment coach who helps high-achieving women reconnect with their purpose and joy. Together, they dive into the challenges women face when navigating transitions, battling societal pressures, and living in a state of perfectionism. Christie shares her journey of breaking free from a life designed for others, learning to embrace her desires, and creating a life filled with authenticity and pleasure. Through heartfelt anecdotes and actionable advice, this episode explores how leaning into community and asking for support can be decisive steps toward uncovering your unique purpose.

Listeners will discover the transformative power of daily rituals, such as Christie's “pleasure ritual,” to create moments of joy amidst life’s chaos. Christie and Emily discuss identifying the activities that spark joy, protecting those moments, and turning them into sacred practices. Christie shares a free workbook, Pathway to Pleasure, to help listeners craft their rituals and begin living more purposefully and joyfully.

Here’s What You’ll Learn:

• The importance of embracing community and asking for help as a strength, not a weakness.
• How societal expectations and perfectionism can lead to burnout and disconnect from personal dreams.
• The concept of living authentically and prioritizing your own needs alongside supporting others.
• How to recognize the signs of being out of alignment with your purpose and joy.
• Practical steps for creating daily rituals that ground you in pleasure and fulfillment.
• The role of therapy, coaching, and mentorship in navigating life’s transitions and uncovering your truth.
• Identify activities and moments that bring you into a state of flow and joy.
• Why women often struggle with prioritizing self-care and how to reframe it as essential.
• The value of failure as a growth opportunity and a natural part of living a purposeful life.
• A sneak peek into Christie’s Pathway to Pleasure workbook and how it can guide you in crafting a joyful and meaningful life.

Listener Links:

LinkedIn: https://www.linkedin.com/in/christievella/

• Follow Em & Lex on Instagram at @readysetcoachcommunity
• Sign up for the Ready Set CLIENTS Conference/Learn More: https://www.readysetcoachprogram.com/clients
• Join the Ready Set Coach Community: www.readysetcoachcommunity.com
• Learn more about Second Degree Society and THEPRBAR Inc.

In this episode, Lexie Smith sits down with Janet Alexandersson to explore the exciting and lucrative world of licensing coaching intellectual property (IP). Janet emphasizes the importance of finding your niche and being confident in your offerings, especially when transitioning from one-on-one coaching to larger institutional clients like corporations and universities. They highlight the critical balance between having a strong offer and understanding the market's needs, encouraging coaches to confidently present their curriculum ideas while also being open to negotiation.

Janet shares invaluable tips on how to navigate the complexities of corporate and university partnerships. She stresses the importance of having a clear understanding of your IP’s value and how to present it effectively. Janet provides actionable insights for coaches looking to expand their reach. She also touches on the evolving nature of negotiation, reminding listeners that preparation and self-belief are key to success. Whether you’re a seasoned coach or just starting, this episode is packed with practical advice to help you leverage your expertise and unlock new revenue streams.

Here’s what you’ll learn:

• Learn how to license your coaching IP to corporations and universities for significant revenue potential.
• Discover the range of pricing for licensing agreements, starting from $50,000 annually to over $500,000 for comprehensive packages.
• Explore which areas of coaching—like health and wellness—are particularly marketable to corporate clients and educational institutions.
• Gain insights on identifying and reaching the right departments or individuals within universities and corporations.
• Learn how to create an effective curriculum outline and develop tiered packages that meet varying client needs.
• Discover key negotiation tactics, including how to set leverage points and handle unexpected changes during discussions.
• Understand what credentials or proof of success are most valued by corporations and universities when considering your IP.
• Learn the importance of adaptability with your offerings and pricing as you negotiate.
• Hear how infusing creativity into your brand and services can make you more memorable and appealing to potential clients.
• Recognize the significance of believing in the value of your offerings to communicate and negotiate with institutional buyers successfully.

Listener Links:

• LinkedIn: https://www.linkedin.com/in/janetalexandersson/?originalSubdomain=se
• Website: https://piggybank.legal/

• Follow Em & Lex on Instagram at @readysetcoachcommunity
• Sign up for the Ready Set CLIENTS Conference/Learn More: https://www.readysetcoachprogram.com/clients
• Join the Ready Set Coach Community: www.readysetcoachcommunity.com
• Learn more about Second Degree Society and THEPRBAR Inc.

It’s the 100th episode of the Ready Set Coach Podcast! In this episode, Em and Lex reflect on their 2 seasons of the podcast. They also dive into selling your offer, navigating client relationships, and how best to position your services. They explore the pros and cons of offering Black Friday discounts on coaching services. While Emily champions the excitement and urgency of time-sensitive offers, Lexie raises concerns about discounting high-ticket services, suggesting it may devalue the work coaches provide. Finally, the duo debates selling to current clients while in a program, sharing insights on timing and the emotional dynamics of transitioning clients to higher-level offerings. This episode is a candid exploration of the complexities of selling your offer with integrity and authenticity, all while respecting the client's journey.

Here’s what you’ll learn:

• Lexie and Emily share differing views on Black Friday and Cyber Monday sales strategies for coaching services and how they balance the pros and cons of discounting.
• Lexie explains her stance on avoiding discounts for high-ticket coaching services to maintain perceived value, emphasizing the risk of devaluing the offer.
• Emily discusses how limited-time offers or special deals (without discounting core services) can attract customers during Black Friday and Cyber Monday sales.
• Lexie advocates for strategic follow-ups to close sales, highlighting how timely reminders increase conversion rates and build trust.
• Lexie discusses the psychological effects of discounting services, arguing that it could make clients question the actual value of their purchasing.
• Emily believes in selling additional services to clients while they’re still in a program, using their excitement as a springboard for continued engagement.
• Lexie expresses concern over selling during an active program, preferring to complete the service before offering more to avoid overwhelming clients.
• Both hosts discuss the importance of positioning sales as an invitation rather than a hard sell, creating a seamless transition from one service to another.
• Emily and Lexie explore how to strike the right balance between delivering high-quality service and being mindful of the timing and method of sales offers.

Listener Links:

• Follow Em & Lex on Instagram at @readysetcoachcommunity
• Sign up for the Ready Set CLIENTS Conference/Learn More: https://www.readysetcoachprogram.com/clients
• Join the Ready Set Coach Community: www.readysetcoachcommunity.com
• Learn more about Second Degree Society and THEPRBAR Inc.