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In this ecommerce podcast, Kelly Goetsch discusses his transition from Commercetools to Pipe17 and the company's mission to revolutionise order management in ecommerce.

The podcast highlights the challenges of traditional systems and how Pipe17's network-based approach offers a more efficient solution.

The conversation covers the importance of integrations, the role of AI in order management, and the future of ecommerce technology. Kelly also shares insights on customer use cases, deployment strategies, and the evolving landscape of B2B commerce.

Key takeaways:

• Integration challenges stem from walled gardens in enterprise IT.
• Low-code solutions are becoming essential for business agility.
• Pipe17 focuses on a network of integrations rather than a monolithic platform.
• Pain-free deployments are achievable through pre-built connections.
• Business users can define routing rules with a user-friendly interface.
• AI assists in mapping and optimising order flows.
• The future of ecommerce lies in real-time data visibility.

• B2B commerce presents significant growth opportunities.

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In this episode of the Inside Commerce podcast, Paul Rogers speaks with Lana Rush and Ben Jones from Osprey London about their recent replatforming project to Centra.

They discuss the challenges faced with Magento, the rationale behind the transition, and the goals for their digital flagship store.

The conversation delves into the evaluation of different platforms, the benefits of headless commerce, and the importance of a strong tech stack. It's interesting to hear why a leading brand chose Centra over Shopify, and the advantages the Centra ecosystem offers the ecommerce team.

Lana and Ben also touch on international expansion strategies and the partnership with Grebban, highlighting the future roadmap for Osprey London.

Key takeaways:

• Osprey London is a heritage brand needing digital transformation.
• Transitioning from Magento to Centra was driven by technical limitations.
• The focus was on brand storytelling and immersive customer experience.

• Headless commerce offers creative freedom and flexibility.

• International expansion is a key growth strategy for Osprey London.
• The tech stack includes innovative solutions like Depict and Ingrid.
• Working with Greban has streamlined maintenance and bug fixing.
• Future projects will enhance customer engagement and brand loyalty.

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In this ecommerce podcast, James Gurd speaks with Elian Kool, CTO of VUI Eyeware, about their digital transformation journey in the eyewear industry.

They discuss the challenges of consolidating technology and processes, the importance of a phased approach to tech migration, and the selection of the right ecommerce platform. Elian explains why VIU selected Commerce Layer as their platform and shares insights on order management, after-sales solutions, and the role of automation in improving operational efficiency.

During the conversation, Elian discusses the complexities of automating lens ordering processes, streamlining after sales operations, and leveraging technology to enhance customer experience. He emphasises the importance of a unified system that integrates various functions, such as sales, inventory management, and appointment booking, to improve operational efficiency.

The podcast then explores the operational side of the business, exploring how Elian built a lean development team, adopting agile practices for frequent deployments, and utilising data to measure customer satisfaction and feedback.

Key takeaways:

• Digital transformation requires a focus on customer experience.
• Consolidation of data is crucial for operational efficiency.
• A phased approach to tech migration reduces risk.
• Order management should be integrated with sales processes.
• Effective data management prevents errors and improves service.
• Streamlining after sales processes can significantly cut costs.
• Using Sanity for product data management allows for flexibility and efficiency.
• A lean development team can achieve significant results in a short time.
• Daily deployments enhance responsiveness to business needs.
• Agile practices can be adapted to suit the team's workflow.

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In this ecommerce podcast, James Gurd and Carl Hendy discuss the evolving landscape of organic SEO, particularly in the context of ecommerce.

Carl is a well respected voice in the ecommerce and SEO industry, having delivered SEO audits and strategies for some of the biggest content and comerce website, including John Lewis, M&S, British Airways and Eventbrite.

They explore the impact of AI on search results, the fragmentation of search, and the importance of brand management in maintaining organic visibility. Carl shares insights on how brands can adapt their strategies to navigate these changes and optimise their online presence effectively.

Key takeaways:

• Organic SEO remains critically important despite the rise of paid media.
• The presentation layer of search has changed significantly with AI.
• Search is becoming fragmented across various platforms, not just Google.
• AI overviews are negatively impacting click-through rates for organic listings.
• Brands need to manage their online reputation more proactively.
• 50% of all search queries are branded, which is often overlooked.
• Controlling the user experience is crucial for brand visibility.
• Over-optimisation can lead to confusion and reduced effectiveness in SEO.
• Luxury brands may face challenges in the AI-driven ecommerce landscape.
• Brands should focus on audience-led content that works across multiple channels.

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In this podcast, James Gurd and Alice Brown, founder of Seventh Wave Stories, delve into the intricacies of creating a coherent content strategy that resonates with audiences.

They explore Alice's journey from surf coaching to becoming a messaging strategist, emphasising the importance of understanding audience psychology and conducting thorough customer research.

The discussion highlights the balance between brand voice and customer insights, the role of AI in copywriting, and the evolving landscape of personalised content. They also touch on the significance of emotional connection in copy and the future of content strategies in 2025.

Key takeaways

• Alice transitioned from surf coaching to marketing by helping others overcome obstacles.
• Understanding messaging is crucial for all businesses.
• Effective messaging requires a blend of emotional resonance and data-driven strategy.
• Brands often struggle to align their voice with customer expectations.
• Customer research should involve direct conversations, not just surveys.
• One-to-one interviews yield deeper insights than focus groups.
• Balancing brand values with customer insights is essential for effective messaging.
• Personal content

James Gurd and Paul Rogers discuss the challenges of product data quality in ecommerce with Vidar Trojenborg, co-founder of Emfas.

Vidar has a lot of experience building ecommerce tech stacks to improve and manage product data, having previously held the role of Head of Data & Technology at ASKET.

In the po dcast, we explore how AI can automate product data management, improve catalog quality, and bridge the gap between product and ecommerce teams.

Vidar shares insights on the importance of context-aware AI, the role of guidelines in maintaining brand integrity, and the future of ecommerce technology. The conversation also touches on translation challenges and the integration of Emfas with existing ecommerce platforms.

Key takeaways:

• Data quality issues are a common challenge in ecommerce.

• Bridging the gap between product and ecommerce teams is crucial.
• Emfas uses AI to maintain content authenticity and tone of voice.
• The platform automates the auditing of product data.
• Guidelines can be set for AI-generated content.
• Emfas can handle large catalogues efficiently with rules.
• Context-aware AI ensures accurate product descriptions.
• Translation rules can be customised for different languages.
• The future of ecommerce will heavily involve AI technology.

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Apple Podcasts: https://podcasts.apple.com/gb/podcast/re-platform-replatforming-podcast/id1488091548

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Amazon: https://music.amazon.co.uk/podcasts/6b90a9bb-1554-4d79-849f-066f6139346b/re-platform---ecommerce-cx-and-technology-podcast

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In this episode of the Inside Commerce podcast, Paul Rogers speaks with David Franks, co-founder of Zelph, a SaaS platform designed to help brands and retailers expand their product catalogues without holding inventory.

Zelph's tech is proven at scale, having been built originally to power Kick Game's ecommerce marketplace, processing £50m+ GMV annually.

David shares insights into the challenges faced while scaling Kick Game, the demand for inventory solutions, and the technical complexities involved in building Zelph. The conversation also explores market trends, misconceptions about drop shipping, and the seamless integration of Zelph with Shopify, emphasising the importance of inventory management and strategic pricing for profitability.

Paul and David also discuss the current ecommerce landscape, focusing on the integration capabilities of Zelph with platforms beyond Shopify, the dominance of Shopify in the market, the potential of circular marketplaces, and the future vision for Zelph, including AI-driven innovations and market strategies.

Key takeaways:

• Inventory risk is a significant concern for many retailers.
• Standardising supplier data is a complex challenge.
• Marketplaces are evolving into ecosystem builders.
• Margins can be profitable with strategic pricing and negotiation.
• Inventory management is automated to ensure accuracy.
• Zelph will extend to other platform integrations, with Magento a focus
• Circular marketplaces are gaining traction, but brands need to offer incentives.
• The resale market is growing, especially among younger consumers.
• Brands must be intentional in their approach to resale to avoid low volume.
• Zelph aims to redefine how brands and retailers scale their offerings.
• AI will play a crucial role in supplier matching and catalogue management.

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In this episode of the Inside Commerce podcast, James & Paul host a discussion with Emily Mcmorran, Customer Journey Manager for Oh Polly, and Samir Kamnani, Senior Product Manager at Loop, about the evolving landscape of return strategies in ecommerce.

They delve into the shift towards paid returns, the impact on customer perception, and the importance of managing returns as a part of the overall customer experience. The conversation also covers innovative solutions like Offset Returns Coverage, and how brands can leverage returns data to improve their service.

The episode concludes with insights into future trends in returns management and the delicate balance between customer satisfaction and operational viability.

Key takeaways:

1. Returns are a significant aspect of the customer journey. 2. The trend of charging for returns has increased significantly post-pandemic. 3. Shoppers are becoming more aware and accepting of return fees. 4. Offering a simple and fair return policy can mitigate negative feedback. 5. New customers often appreciate a free first return to gauge sizing.6. Brands are increasingly viewing returns as an opportunity rather than a burden.7. Utilising returns data can help identify product issues and improve offerings.8. The focus for brands is shifting towards encouraging exchanges over refunds.9. Balancing customer experience with return policies is a complex but necessary task.