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ABOUT THIS EPISODE:

In this ecommerce podcast, Kelly Goetsch discusses his transition from Commercetools to Pipe17 and the company's mission to revolutionise order management in ecommerce.

The podcast highlights the challenges of traditional systems and how Pipe17's network-based approach offers a more efficient solution.

The conversation covers the importance of integrations, the role of AI in order management, and the future of ecommerce technology. Kelly also shares insights on customer use cases, deployment strategies, and the evolving landscape of B2B commerce.

Key takeaways:

• Integration challenges stem from walled gardens in enterprise IT.
• Low-code solutions are becoming essential for business agility.
• Pipe17 focuses on a network of integrations rather than a monolithic platform.
• Pain-free deployments are achievable through pre-built connections.
• Business users can define routing rules with a user-friendly interface.
• AI assists in mapping and optimising order flows.
• The future of ecommerce lies in real-time data visibility.

• B2B commerce presents significant growth opportunities.

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ABOUT THIS EPISODE:

In this episode of the Inside Commerce podcast, Paul Rogers speaks with Lana Rush and Ben Jones from Osprey London about their recent replatforming project to Centra.

They discuss the challenges faced with Magento, the rationale behind the transition, and the goals for their digital flagship store.

The conversation delves into the evaluation of different platforms, the benefits of headless commerce, and the importance of a strong tech stack. It's interesting to hear why a leading brand chose Centra over Shopify, and the advantages the Centra ecosystem offers the ecommerce team.

Lana and Ben also touch on international expansion strategies and the partnership with Grebban, highlighting the future roadmap for Osprey London.

Key takeaways:

• Osprey London is a heritage brand needing digital transformation.
• Transitioning from Magento to Centra was driven by technical limitations.
• The focus was on brand storytelling and immersive customer experience.

• Headless commerce offers creative freedom and flexibility.

• International expansion is a key growth strategy for Osprey London.
• The tech stack includes innovative solutions like Depict and Ingrid.
• Working with Greban has streamlined maintenance and bug fixing.
• Future projects will enhance customer engagement and brand loyalty.

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ABOUT THIS EPISODE:

In this ecommerce podcast, James Gurd speaks with Elian Kool, CTO of VUI Eyeware, about their digital transformation journey in the eyewear industry.

They discuss the challenges of consolidating technology and processes, the importance of a phased approach to tech migration, and the selection of the right ecommerce platform. Elian explains why VIU selected Commerce Layer as their platform and shares insights on order management, after-sales solutions, and the role of automation in improving operational efficiency.

During the conversation, Elian discusses the complexities of automating lens ordering processes, streamlining after sales operations, and leveraging technology to enhance customer experience. He emphasises the importance of a unified system that integrates various functions, such as sales, inventory management, and appointment booking, to improve operational efficiency.

The podcast then explores the operational side of the business, exploring how Elian built a lean development team, adopting agile practices for frequent deployments, and utilising data to measure customer satisfaction and feedback.

Key takeaways:

• Digital transformation requires a focus on customer experience.
• Consolidation of data is crucial for operational efficiency.
• A phased approach to tech migration reduces risk.
• Order management should be integrated with sales processes.
• Effective data management prevents errors and improves service.
• Streamlining after sales processes can significantly cut costs.
• Using Sanity for product data management allows for flexibility and efficiency.
• A lean development team can achieve significant results in a short time.
• Daily deployments enhance responsiveness to business needs.
• Agile practices can be adapted to suit the team's workflow.