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The real estate industry often celebrates size—door count, revenue, market share—but what if success looked different? What if it meant building a boutique management company that prioritizes quality over quantity and allows you to design the life you actually want?

Mike Goldstein, founder of HubKey Real Estate in downtown Philadelphia, joins us to share his refreshingly contrarian approach to property management. Having grown up in his grandmother's motel business before purchasing his first investment property in 2008, Mike brings a unique perspective as someone who entered property management after being both an investor and real estate agent.

Managing 110 doors focused exclusively on A, B, and C neighborhoods within a two-mile radius of Philadelphia's city center, Mike candidly discusses the painful lessons learned from what he calls "over-software-ication"—attempting to solve fundamental business problems with technology before establishing clear policies and procedures. "I essentially built a roof before I had a foundation," he reveals, detailing the challenging but necessary process of stripping away complicated solutions to properly document the critical thinking required in property management.

Perhaps most compelling is Mike's ultimate vision: becoming "irrelevant" in his own company within five years. While many chase door count as the primary measure of success, he poses a different question: "Would you rather manage 1,000 doors working 80 hours a week or 100 doors working 10 hours?" This philosophy has shaped everything from his hiring decisions to his innovative approach to realtor referrals, which generate 90% of his business.

Whether you're just starting in property management or looking to refocus an established business, this conversation offers practical insights on building systems that scale, creating processes that allow for critical thinking, and designing a company that serves your life rather than consuming it. The path to freedom isn't always about getting bigger—sometimes it's about getting better.

Join fellow property management entrepreneurs and 6 expert coaches in a small, private high level event at a mansion style venue with a private chef and personally selected attendees to maximize the value you receive while at the event.
Join the waitlist for additional information here: https://ONYXwaitlist.com

Save the dates! July 13th - 16th, 2025

visit pmsuccess.com for more value packed property management related information or to hire Tony as your property management coach.

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In this episode of Property Management Success, host Tony Cline welcomes Karen Jordan of HBR Rentals for a masterclass in intentional growth, remote team leadership, and process optimization. 🌍💼

Karen shares her journey from solo operator to leading a fully remote team, why community engagement still matters, how she implements accountability across departments, and why a public scorecard became a game-changer for transparency and owner trust.

Whether you’re just starting out or scaling up, Karen’s insights offer powerful takeaways to strengthen your property management business from the inside out! 🏡📈

Join fellow property management entrepreneurs and 6 expert coaches in a small, private high level event at a mansion style venue with a private chef and personally selected attendees to maximize the value you receive while at the event.
Join the waitlist for additional information here: https://ONYXwaitlist.com

Save the dates! July 13th - 16th, 2025

visit pmsuccess.com for more value packed property management related information or to hire Tony as your property management coach.

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Pete Newbig, former co-founder of Empire Industries and current CEO of VPM Solutions, shares his transformative journey from property management company owner to helping businesses connect with virtual teams across 120+ countries.

• Building a property management company with evolving vision from owning 500 homes to third-party management
• Navigating partnership challenges when visions diverged
• Selling a business despite initially not wanting to sell
• Struggling with post-sale career satisfaction despite financial success
• Creating effective hiring processes based on core values alignment
• Using personality profiling (DISC) to match candidates to roles
• Defining clear KPIs (maximum of 3 per role) for team accountability
• Building company culture through consistent reinforcement of core values
• Developing well-defined positions with clear responsibilities
• Avoiding the "superhero syndrome" by empowering team decision-making

If you're looking to connect with virtual team members for your property management business, visit VPM Solutions where you can find qualified candidates across the globe.

Join fellow property management entrepreneurs and 6 expert coaches in a small, private high level event at a mansion style venue with a private chef and personally selected attendees to maximize the value you receive while at the event.
Join the waitlist for additional information here: https://ONYXwaitlist.com

Save the dates! July 13th - 16th, 2025

visit pmsuccess.com for more value packed property management related information or to hire Tony as your property management coach.

Send us a text

Nicholas Cook shares how Sleep Sound Property Management has created a successful business model in Portland's highly regulated property management environment by focusing on reputation, content creation, and operational excellence. He details their journey from struggling with regulations to leveraging them as opportunities through clear communication, systematic approaches, and building a strong team culture.

• Navigating Portland's tenant-friendly regulations by leaning into challenges rather than fighting them
• Building a differentiated brand through maintaining a 4.5-star Google rating with over 500 reviews
• Creating educational content to position the company as an authority and intercept clients at different decision stages
• Setting clear expectations with clients about communication styles and response times
• Implementing service level agreements requiring tenant emails to be answered within one business day and owner emails within two days
• Using Culture Index for hiring and focusing on careful onboarding to ensure team success
• Tracking key performance indicators tailored to different roles while maintaining flexibility for exceptional situations
• Conducting weekly team meetings to address problems, audit work, and ensure quality control
• Recognizing when something isn't working and having the courage to make necessary team changes

visit pmsuccess.com for more value packed property management related information or to hire Tony as your property management coach.

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Imagine taking the chaos of running a property management or real estate business and transforming it into a laser-focused operation that practically prints money. That's exactly what Sean Moudry, bestselling author and one of the top real estate coaches in the industry, unpacks in this riveting conversation.

Sean's journey from selling 72 homes in his first year at age 21 to building multiple successful businesses offers a masterclass in strategic specialization. "When it comes to marketing and attention, it's like a laser," Sean explains. "If I'm shining my light with a wide beam, I might light a room up, but if I narrow that beam super tight, I can burn a hole through something." This principle of niche marketing becomes the cornerstone of sustainable success in any real estate venture.

What makes this episode particularly valuable is Sean's unflinching honesty about both his triumphs and failures. After achieving mega-agent status for over 15 years and becoming a top 10 team leader at Keller Williams nationwide, Sean left to start his own brokerage with an innovative coaching model. While the venture ultimately didn't scale as planned, the lessons he learned about systemization versus personality-driven business are pure gold for anyone building a company.

You'll discover practical strategies like the "Financial Freedom in Five Years" program that property managers can implement immediately to connect with realtors and investors, creating steady streams of business while establishing themselves as the obvious experts in their field. Sean also shares his current approach to social media marketing, focusing on views rather than engagement metrics, which removes ego from the equation and forces continuous improvement.

Ready to transform your property management business from a scattered operation trying to please everyone into a focused powerhouse that dominates its niche? Listen now, and then join us in implementing these strategies to build the business you've always wanted.

visit pmsuccess.com for more value packed property management related information or to hire Tony as your property management coach.

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Running a property management business shares striking similarities with ultra running—both require mental toughness, strategic decision-making, and the ability to persevere through pain points. Mark and Tony explore how coaching provides crucial support in both realms by transferring confidence and accountability when you need it most.

• The transformative power of a nine-word text that helped Mark finish a race after 75 minutes in a medic tent
• How entrepreneurs often quit when things get "60% hard," constantly chasing easier paths instead of pushing through difficulties
• Why "motion is medicine" but direction is equally crucial—you need both to succeed
• The concept of "borrowing confidence" from coaches when you don't have enough of your own
• How working with someone who's been down your path before accelerates progress and prevents costly mistakes
• The importance of accountability partners who keep you focused on your goals despite distractions
• Why transformational growth happens only when you push through your lowest points
• Real examples of helping others continue their journey after they've mentally quit

Share this episode with a friend or colleague, subscribe, and leave a review so you never miss future insights and strategies to level up your property management game.

visit pmsuccess.com for more value packed property management related information or to hire Tony as your property management coach.

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Cody Reeder shares his journey from real estate investor with four duplexes to managing over 900 properties while building a separate maintenance company and maintaining his passion for ultra-running. He reveals how initially trying to survive on management fees alone wasn't sustainable until he discovered additional revenue streams that made the business truly profitable.

• Started in ad sales before transitioning to real estate investing in the early 2000s
• Originally believed property management was simply "collecting rent and smiling all the way to the bank"
• Grew personal investment portfolio to over 200 units including two 45-plexes
• Transitioned to third-party management out of necessity when tenants left his commercial building
• Now manages approximately 700 third-party units with a team of 13, including 5 remote employees
• Created a separate maintenance company called Service Depot that generates significant revenue
• Grew business primarily through education rather than traditional marketing
• Became a CE instructor teaching real estate agents about investor mindset
• Employs multiple family members while maintaining clear performance expectations
• Draws parallels between property management challenges and ultra-running endurance

If you're going to be successful in property management, you need to look beyond just management fees and find additional revenue streams while positioning yourself as an expert in your field.

visit pmsuccess.com for more value packed property management related information or to hire Tony as your property management coach.

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Entrepreneurship doesn't have to be lonely when you create meaningful connections with people who are willing to support you through challenges. We explore how vulnerability and authenticity become powerful tools for building your business support network.

• Finding your "crew" who will respond with "when and what time" when you need support
• How opening up about business struggles creates deeper connections than surface-level networking
• The privilege and responsibility of coaching others through their entrepreneurial challenges
• Why sitting at the front of the class and raising your hand is a business mindset that creates success
• Breaking through social norms that prevent us from learning and growing
• Creating an abundance mindset by focusing on how you can help others succeed
• Being authentically yourself gives permission for others to do the same

Share this episode with a friend or colleague, and don't forget to subscribe and leave a review so you never miss out on future insights, strategies and tactics.

visit pmsuccess.com for more value packed property management related information or to hire Tony as your property management coach.