In this episode, Tim sits down with Duncan Lloyd, Co-Founder of Profit First Professionals UK & Ireland and founder of Profit Genie Group, to talk about his powerful transition from traditional accountancy to high-value, client-focused advisory.

Duncan shares his journey from charging just £59 a month to confidently offering £750+ packages by embedding the Profit First methodology into his firm. We explore how he went from compliance-heavy services to becoming a true financial coach for his clients, with a strong emphasis on cash flow, profitability, and long-term sustainability.

We dive into how Profit First not only transformed Duncan’s business model but also helped him build deeper, more rewarding client relationships. He also unpacks the benefits of working in a niche, the game-changing impact of a subscription based model, and how community and collaboration within the Profit First Professionals network have helped him thrive.

Whether you're an accountant, bookkeeper, or business coach - if you're looking to move away from compliance and into strategic, advisory-led services, this is a must-listen.

• Profit First helped Duncan shift from traditional compliance to proactive financial coaching.
• Cash flow and profit management are essential to building sustainable client businesses.
• Niche specialisation allowed Duncan to tailor services and deliver higher value.
• Pricing jumped from £59 to £750/month by focusing on transformation and accountability.
• The Profit First Professionals community fosters support, collaboration, and growth.
• A subscription-based model makes pricing clear and enhances client experience.

In this special edition of Profit First: Beyond the Book, hosts Tim Seymour and Duncan Lloyd sit down with legendary pricing strategist Ron Baker to confront one of the accounting industry's most entrenched traditions: the billable hour.

Ron makes the case for abandoning time-based billing in favour of the transformational subscription based business model that prioritises long-term relationships, consistent value delivery, and client experience.

This episode explores:

✅ Why the billable hour is holding firms back

✅ How the subscription model fosters deeper client relationships

✅ The mindset shift needed to lead true transformation

✅ Why groupthink has stifled innovation in the accounting profession, and how to break free

✅ What to expect from Ron at ***ProfitConUK 25***

If you're an accountant, bookkeeper or coach stuck in traditional pricing, or ready to break free, this conversation will challenge your assumptions and show you what’s possible when you price for outcomes, not hours.

Subscribe now and share with your team, this episode could spark the change your firm has been waiting for.

To find out more about ProfitConUK 25 view all the details of our highly anticipated annual event here ⤵️

https://profitfirstuk.co.uk/profitconuk-25

In this powerful episode, Richard McCann shares his extraordinary journey, from a childhood marked by trauma to becoming one of the UK’s most impactful motivational speakers. His story isn’t just inspirational; it’s a masterclass in the art of connection.

Richard reveals why storytelling matters more than spreadsheets, especially for accountants, bookkeepers and coaches. He challenges the traditional perceptions of these professions and urges us to lead with empathy, curiosity, and emotional impact.

This conversation is a timely reminder that behind every number is a human being. Richard’s insights will leave you rethinking how you show up for your clients, not just as a professional, but as a catalyst for transformation.

We also get a sneak peek into what Richard has planned for ProfitConUK 25, where he’ll inspire us all to think bigger, bolder, and more meaningfully, in business and in life.

Key Takeaways:

• True transformation is possible, one step at a time.
• Storytelling is a powerful tool for building trust and connection.
• Your clients don’t just need answers, they need understanding.
• Self-belief matters, for you and the people you serve.
• Curious conversations create breakthroughs.
• Incremental change = lasting impact. Just like Profit First.

Meet Vicki — a newly certified Profit First Professional who completed her certification in just six weeks (yes, really!). In this episode, she shares her journey from working across various finance roles to launching her own accountancy business, and how Profit First transformed her approach to money — both personally and professionally.

Vicki opens up about the mindset shifts Profit First sparked, including how simple yet strategic changes can create lasting financial stability. We explore how she now runs her business with clarity, control, and cash flow confidence — paying herself and her team consistently while helping clients achieve the same.

Her story is a powerful example of how quickly things can change when you take action, trust the process, and tap into the support of a like-minded community.

Key Takeaways:

• Vicki’s accelerated Profit First certification journey — and why it worked.
• How Profit First creates behaviour change, not just better bank balances.
• Strategic money management that brings stability, structure, and peace of mind.
• The power of proactive, purpose-driven client conversations.
• Why awareness and accountability are crucial for business owners.
• How the Profit First community supports knowledge-sharing and collaboration.

Whether you're thinking about certification or curious how Profit First works behind the scenes, this episode shows the real-world transformation it offers — starting with your own finances.

#ProfitFirst #Accountants #Bookkeepers #ProfitFirstUK #CashFlow #AdvisoryServices #BusinessGrowth #CommunityMatters

*Adult Advisory - There are some swear words included during this conversation, please be aware before you listen*

In this episode, we’re joined by Gareth Evans, founder of Evans and Co Accountants and a Profit First Professional who brings a fresh perspective to financial management in the hospitality sector.

Gareth shares his inspiring journey from life in a professional kitchen to running a successful accountancy firm — and how adopting the Profit First methodology has completely reshaped the way he supports hospitality clients.

We explore how Profit First, particularly the use of separate bank accounts to manage cash flow, brings much-needed stability in an industry known for unpredictability. Gareth reveals how this approach has helped his firm cut labour costs and boost profitability, while also deepening client relationships through more meaningful, proactive conversations.

If you work with hospitality clients — or want to — this episode is packed with practical takeaways and real-world impact.

Key Takeaways:

• The Profit First approach in action — tailored for the hospitality industry.
• Gareth’s journey from chef to accountant, and how Profit First transformed his thinking.
• How using bank accounts for cash flow has improved clarity, control, and client results.
• Why strong client relationships and open conversations are essential to advisory success.
• Navigating the seasonal cash flow challenges unique to hospitality businesses.
• Profit First as a growth strategy — not just for clients, but for your own firm.

Tune in and discover how Profit First is helping accountants and bookkeepers create deeper impact and more profitable practices — starting in their own businesses.

#ProfitFirst #HospitalityAccounting #AdvisoryServices #Accountants #Bookkeepers #BusinessGrowth #ProfitFirstUK

This week, we’re joined by Jon Norton, founder of Barefoot Accounting and certified Profit First Professional, who shares his unconventional path from musician and driving instructor to trusted advisor helping businesses take control of their cash flow.

In this insightful episode, Jon explains how he applies Profit First principles in a variety of business settings — focusing on clarity, simplicity, and long-term sustainability. He reveals how allocating funds intentionally and creating financial buffers allows clients to manage uncertainty without stress or confusion.

Jon’s approach is all about meeting clients where they are, easing them into financial transformation without overwhelm. His story shows that it’s not just about understanding the numbers — it’s about changing habits, reducing anxiety, and building a business that truly works for you.

Key Takeaways:

• Jon’s journey from creative careers to founding Barefoot Accounting.
• Why simplified financial models are more effective for real business results.
• How Profit First creates buffers and breathing room for business owners.
• The power of gradual implementation — and how to ease clients into change.
• Financial clarity as a tool for reducing stress and increasing confidence.
• Why sustainable profit starts with habit-building, not just spreadsheets.

This episode is a must-listen for accountants, bookkeepers, and advisors looking to help clients thrive — and simplify their own business too.

#ProfitFirst #AccountingAdvisory #CashFlowConfidence #BusinessProfitability #Accountants #Bookkeepers #ProfitFirstUK #FinancialClarity

The primary focus of this podcast episode revolves around the transformative impact of the Profit First methodology on a client's business trajectory.

We explore an illustrative success story, wherein a client, initially generating a revenue of a £250k, has grown her business to a projected £2.5m, all while managing an impressive 35 bank accounts.

This case exemplifies the profound clarity and financial control that the Profit First system affords its users. Our discussion delves into the importance of having a structured financial framework, which empowers business owners to make informed decisions and seize opportunities that may arise unexpectedly. Ultimately, we underscore the notion that consistent application of the Profit First principles fosters not only business growth but also personal fulfilment and financial security for entrepreneurs.

Takeaways:

• In this podcast episode, we explored the transformative impact of the Profit First system on business owners' financial management strategies, highlighting its ability to foster growth and sustainability.
• We discussed a remarkable success story of a client who, through diligent implementation of Profit First, significantly expanded her business from £250k to over £2.5m in annual revenue.
• One of the most compelling insights shared was the importance of having multiple bank accounts to facilitate financial clarity and purposeful allocation of resources for both business and personal projects.
• The conversation emphasized the value of community support and guidance in successfully navigating the Profit First implementation journey, which has proven to be a game changer for many businesses.

Links referenced in this episode:

• profitfirstuk.co.uk
• facebook.com/groups/croissantscoffeeprofitfirst

Companies mentioned in this episode:

• Profit First Professionals UK and Ireland
• Profit First Professionals

This podcast episode delves into the transformative journey of Deb Halliday, a Certified Profit First Professional, who transitioned from a compliance-focused practice to one that emphasizes advisory services, particularly through the Profit First methodology.

Deb recounts her initial struggles and the pivotal moment when she recognized the profound impact of Profit First on her clients’ financial well-being.

The episode highlights a compelling case study of a client whose business underwent a remarkable metamorphosis, growing from a turnover of £450,000 to £1.1 million in just 18 months by implementing Profit First principles.

Furthermore, the discussion underscores the significance of clarity in financial management and the necessity of strategic advisory services in fostering client success. As Deb shares insights into her evolving business model and the development of educational resources, listeners are encouraged to consider the profound benefits of adopting an advisory approach within their own practices.

The podcast presents a compelling narrative featuring Deb Halliday, the first member to join the Profit First Professionals in the UK and Ireland. Deb recounts her transformative journey from a compliance-focused bookkeeping practice to a thriving Profit First advisory model.

She shares an illustrative case study of a client who faced significant financial disarray in his engineering business. Initially overwhelmed and stressed, Peter's situation improved remarkably after Deb implemented the Profit First methodology. This led to a dramatic increase in his turnover, from £450,000 to £1.1 million within 18 months, highlighting the efficacy of tailored advisory services over mere compliance.

Deb emphasizes the profound impact of insightful conversations and the clarity gained through accurate financial data, which empowered Peter to make informed decisions and ultimately achieve substantial growth.

The episode delves into the nuances of transitioning from compliance to advisory roles and the critical importance of understanding a client’s needs and aspirations, thereby fostering a deeper connection and providing more meaningful support.

Takeaways:

• The transformative journey recounted illustrates the profound impact of implementing Profit First principles on business operations and client financial health.
• Deb Halliday's transition from compliance to advisory underscores the necessity of evolving business practices in response to client needs and industry changes.
• The case study presented exemplifies how accurate financial management can catalyse significant business growth and operational clarity.
• The podcast emphasizes the importance of understanding one's USP to stand out in a saturated market of accounting and bookkeeping services.
• Through effective communication and strategic planning, clients can attain a clearer understanding of their financial landscape and make informed decisions.
• The discussion highlights the necessity of continuous learning and adaptation in the face of emerging technologies and market trends to maintain relevance and competitiveness in the advisory sector.

Links referenced in this episode:

• debhalliday.co.uk
• profitfirstuk.co.uk
• howtobuildafinanciallyhealthybusiness.uk

Companies mentioned in this episode:

• Profit First
• Tim Seymour
• Profit First Professionals UK & Ireland