In this episode, Tim sits down with Duncan Lloyd, Co-Founder of Profit First Professionals UK & Ireland and founder of Profit Genie Group, to talk about his powerful transition from traditional accountancy to high-value, client-focused advisory.

Duncan shares his journey from charging just £59 a month to confidently offering £750+ packages by embedding the Profit First methodology into his firm. We explore how he went from compliance-heavy services to becoming a true financial coach for his clients, with a strong emphasis on cash flow, profitability, and long-term sustainability.

We dive into how Profit First not only transformed Duncan’s business model but also helped him build deeper, more rewarding client relationships. He also unpacks the benefits of working in a niche, the game-changing impact of a subscription based model, and how community and collaboration within the Profit First Professionals network have helped him thrive.

Whether you're an accountant, bookkeeper, or business coach - if you're looking to move away from compliance and into strategic, advisory-led services, this is a must-listen.

• Profit First helped Duncan shift from traditional compliance to proactive financial coaching.
• Cash flow and profit management are essential to building sustainable client businesses.
• Niche specialisation allowed Duncan to tailor services and deliver higher value.
• Pricing jumped from £59 to £750/month by focusing on transformation and accountability.
• The Profit First Professionals community fosters support, collaboration, and growth.
• A subscription-based model makes pricing clear and enhances client experience.

In this special edition of Profit First: Beyond the Book, hosts Tim Seymour and Duncan Lloyd sit down with legendary pricing strategist Ron Baker to confront one of the accounting industry's most entrenched traditions: the billable hour.

Ron makes the case for abandoning time-based billing in favour of the transformational subscription based business model that prioritises long-term relationships, consistent value delivery, and client experience.

This episode explores:

✅ Why the billable hour is holding firms back

✅ How the subscription model fosters deeper client relationships

✅ The mindset shift needed to lead true transformation

✅ Why groupthink has stifled innovation in the accounting profession, and how to break free

✅ What to expect from Ron at ***ProfitConUK 25***

If you're an accountant, bookkeeper or coach stuck in traditional pricing, or ready to break free, this conversation will challenge your assumptions and show you what’s possible when you price for outcomes, not hours.

Subscribe now and share with your team, this episode could spark the change your firm has been waiting for.

To find out more about ProfitConUK 25 view all the details of our highly anticipated annual event here ⤵️

https://profitfirstuk.co.uk/profitconuk-25

In this powerful episode, Richard McCann shares his extraordinary journey, from a childhood marked by trauma to becoming one of the UK’s most impactful motivational speakers. His story isn’t just inspirational; it’s a masterclass in the art of connection.

Richard reveals why storytelling matters more than spreadsheets, especially for accountants, bookkeepers and coaches. He challenges the traditional perceptions of these professions and urges us to lead with empathy, curiosity, and emotional impact.

This conversation is a timely reminder that behind every number is a human being. Richard’s insights will leave you rethinking how you show up for your clients, not just as a professional, but as a catalyst for transformation.

We also get a sneak peek into what Richard has planned for ProfitConUK 25, where he’ll inspire us all to think bigger, bolder, and more meaningfully, in business and in life.

Key Takeaways:

• True transformation is possible, one step at a time.
• Storytelling is a powerful tool for building trust and connection.
• Your clients don’t just need answers, they need understanding.
• Self-belief matters, for you and the people you serve.
• Curious conversations create breakthroughs.
• Incremental change = lasting impact. Just like Profit First.