Welcome to Products of Music, a podcast sharing Inside stories and expert insights on product innovation in music technology.

In this episode:

Host Adam Wakeling speaks with Rodrigo J. Ibieta, Director of Product Management, Hardware Products, at Universal Audio.

What to expect:
🟠 Product strategy insights for developing music hardware
🟠 Inside stories from Fender and Universal Audio
🟠 Tips on progressing in Product Management

Chapters:

00:00 Preview
01:00 Intro and background
06:47 Fender Acoustasonic stories
12:00 How Fender segments its customers
15:22 Product Strategy at Universal Audio
19:59 Importance of speaking with customers
20:50 Creating a product ecosystem
24:10 Ensuring product alignment
28:39 Talking Customer Lifetime Value
31:30 Defining a few terms
34:02 Process for New Business Cases
37:32 Competitor landscapes
39:30 Product feasibility process
43:03 Lessons from product disappointments
46:20 Advice to Product Managers
49:46 A few quick-fire questions
53:57 Outro

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🎥 Subscribe to Adam Wakeling's personal YouTube channel: @adamwakeling
🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/products-of-music/id1683097403
🎧 Listen on Spotify: https://open.spotify.com/show/07d7lJpIRYIZ0rr31xUa5X

🌐 Subscribe for free on Substack

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Welcome to Products of Music, a podcast sharing inside stories and expert insights on product innovation in music technology.

In this episode host Adam Wakeling speaks with Rob Chapman, Founder of Chapman Guitars.

Rob is an English musician, YouTube content creator, and the founder and co-owner of Chapman Guitars. He is is known for his popular instructional YouTube channel with over 725,000 subscribers and as demonstrator of guitar equipment for Andertons Music Co.

He is a lead singer and a guitarist, previously playing for the blues/Americana band Clockwork Wolf & Co, and rock band Dorje.

Watch this episode on YouTube: https://www.youtube.com/watch?v=OnC9tEEDjNQ

To learn more about Chapman Guitars, visit: https://www.chapmanguitars.com/

Rob's YouTube Channel: https://www.youtube.com/@RobChappers

Chapters:

00:00 Preview

01:07 Intro

02:40 The birth of Chapman Guitars

05:05 The power of customer collaboration

09:49 How to make a great guitar?

10:41 Rob's skillset that helped boost the brand

13:04 Rob's values and company values

15:12 Steering the ship in difficult times

19:57 The uniqueness of the guitar product market

23:28 Finding 'vibe' in developing products

25:12 The rise of relicing guitars

26:54 Finally talking about the café

28:36 Separating business and creative sides

33:10 The issue with YouTube product demos

36:17 Agile approach to manufacturing location

42:53 Decision to release a boutique guitar amplifier

6:10 Rob's final thoughts

48:00 Outro

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Welcome to Products of Music, a podcast sharing inside stories and expert insights on product innovation in music technology.

In this episode:

Host Adam Wakeling speaks with Daniel Steinhardt, Founder of GigRig, about his 20-year journey founding the company and building it to be one of the market leaders in the guitar pedal accessory market.

GigRig: https://shop.thegigrig.com/

That Pedal Show: https://www.youtube.com/thatpedalshow

Chapters:

00:00 Preview

01:24 Intro

01:50 The idea for GigRig

06:00 Tone struggles and in the studio

08:00 The challenge of complex effects

11:00 Moving to the UK

12:50 Dan shows very first product

16:15 Common founder story?

20:50 The slow burn of Youtube for promotion

22:20 The niche of the niche of the niche

25:40 Dan's music and product passion

28:00 The beauty of being agile

31:25 Deciding to launch a new product

34:25 Dan's advice for new founders

40:30 What keeps Dan's drive

42:50 The 'magic' of musical connections

45:00 Outro and final thoughts

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Welcome to Products of Music, a podcast sharing Inside stories and expert insights on product innovation in music technology.

In this episode host Adam Wakeling speaks with Tommy Stalknecht, co-founder and CEO of Single, the direct-to-fan platform for Shopify.

Since its inception in 2018, Single has transformed the way artists engage with their audiences by empowering them to sell music, merch, video and memberships directly to fans. Under Tommy's leadership, Single has facilitated the sale of over 5 million digital albums, reported 16 million albums to Billboard, and hosted livestream events for millions of viewers worldwide.

To learn more about Single, visit: https://www.single.xyz

Chapters:

00:00 Preview
00:45 Intro
01:07 Tommy's LinkedIn post
02:14 Single's origin story
10:52 The MVP of Single
13:00 Validating the MVP
14:53 Analytics feature development
16:38 Live-streaming integration
20:00 Single's org structure
21:08 Being a hands-on founder
22:26 NFT feature introduction
26:42 Are NFTs dead?
28:42 Patreon competitor
31:40 Tommy's product vision
33:30 Single's approach to product development
35:46 How Tommy prioritises
37:58 Tommy's lessons for new founders
42:30 Getting close to customers
43:40 Outro

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Aakash Gupta writes the Product Growth newsletter for over 140,000 subscribers and hosts the Product Growth podcast, where he helps product managers, product leaders and aspiring product managers.

In today's episode:

• Aakash's journey to newsletter success
• The 7 steps to follow to become an AI Product Manager
• Aakash's tips on growing your network and audience

—

Aakash's contact info:

• LinkedIn: https://www.linkedin.com/in/aagupta
• Product Growth Newsletter on Substack
• Product Growth Podcast on YouTube

—

Where to find the host, Adam Wakeling:

• Twitter: https://twitter.com/adamjwakeling

• LinkedIn: https://www.linkedin.com/in/adam-wakeling

In this episode, we cover:

(00:00) Preview
(00:49) Intro
(02:01) The growth of Product Growth
(07:32) Step 1: Shape your content diet
(12:55) Step 2: Take relevant courses
(20:25) Step 3: Gain hands-on experience
(23:46) Step 4: Structure your portfolio
(26:25) Step 5: Network
(36:38) Step 6: Snag interviews
(41:14 ) Step 7: Ace the homework and interview
(50:52) Final thoughts

Useful links from the episode:

• AI for Everyone by Andrew Ng
• Jeff Su's YouTube channel
• Dwarkesh Patel's Podcast
• SVPino on YouTube

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Phil Hornby is a passionate product leadership coach. Helping product leaders to think clearly, make strong decisions, and take powerful action that drives high-impact outcomes.

In today's episode:

• The 'how' and 'who' of product decision making
• Key principles in product decision making

—

Phils's contact info:

• LinkedIn: https://uk.linkedin.com/in/philhornby
• Talking Roadmaps Podcast on YouTube
• It Depends book: https://www.forproductpeople.com/content/books/it-depends

—

Where to find the host, Adam Wakeling:

• Twitter: https://twitter.com/adamjwakeling

• LinkedIn: https://www.linkedin.com/in/adam-wakeling


In this episode, we cover:

(00:00) Preview
(00:55) Intro
(01:55) Why the book?
(04:13) Where to start with product decision making?
(07:05) How to decide and who decides?
(11:51) Product leadership decision foundations
(16:44) Getting to, making and implementing
(18:33) Resolving dysfunctional teams
(24:54) The importance of conflict
(28:42) Decision conviction
(33:09) Prioritisation frameworks
(37:13) A few extra decision principles
(41:00) The number seven
(42:40) Final thoughts

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Amy Mitchell is Principal Product Manager at Dell Technologies and author of Product Management IRL newsletter on substack.

In today's episode:

• The seven superpowers of great product managers (that they don't say on job descriptions)
• Tactics to grow these superpowers

—

Amy's contact info:

• LinkedIn: https://www.linkedin.com/in/amycmitchell
• Substack: https://amycmitchell.substack.com/

—

Where to find the host, Adam Wakeling:

• Twitter: https://twitter.com/adamjwakeling

• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/

In this episode, we cover:

(00:00) Preview
(00:49) Intro
(02:20) Overview of the seven superpowers
(04:00) Empathy
(11:20) Communication skills
(19:36) Resilience
(24:29) Discernment
(30:49) Prioritisation by value
(40:35) Patience
(48:00) Blending skills
(50:56) Future of product management
(56:40) Final thoughts

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✖️ Join the community on X

🎧 Listen on Apple Podcasts
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🌐 Follow the host on LinkedIn
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Christoph Steinlehner is a Product Management coach who helps product managers and leaders that are feeling stuck in their work caught and struggling to facilitate between different perspectives in a business.

In today's episode:

• The challenges of effective business-product communication
• How visual mapping can help improve communication
• The MAPPER method walkthough

—

Christoph's contact info:

• LinkedIn: https://www.linkedin.com/in/csteinlehner
• Website: https://csteinlehner.com/
• Substack contributor: https://mapperclub.substack.com/

—

Where to find the host, Adam Wakeling:

• Twitter: https://twitter.com/adamjwakeling

• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/

In this episode, we cover:

(00:00) Preview
(00:54) Intro
(02:01) Main challenges in effective communication
(03:40) X-department perspectives in communication
(05:20) The bigger picture
(08:28) What is visual mapping?
(11:48) Differences in types of visual maps
(16:18) Walkthough of MAPPER method
(25:20) Reflection part of MAPPER
(26:03) Similarity to Event Storming
(27:53) Challenges in implementing MAPPER
(33:21) Resistance to new frameworks
(34:50) Leveraging AI with the MAPPER method
(39:04) Outro

🌐 Subscribe for free on Substack

🎧 Listen on Apple Podcasts
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