Welcome to Products of Music, a podcast sharing Inside stories and expert insights on product innovation in music technology.

In this episode:

Host Adam Wakeling speaks with Rodrigo J. Ibieta, Director of Product Management, Hardware Products, at Universal Audio.

What to expect:
🟠 Product strategy insights for developing music hardware
🟠 Inside stories from Fender and Universal Audio
🟠 Tips on progressing in Product Management

Chapters:

00:00 Preview
01:00 Intro and background
06:47 Fender Acoustasonic stories
12:00 How Fender segments its customers
15:22 Product Strategy at Universal Audio
19:59 Importance of speaking with customers
20:50 Creating a product ecosystem
24:10 Ensuring product alignment
28:39 Talking Customer Lifetime Value
31:30 Defining a few terms
34:02 Process for New Business Cases
37:32 Competitor landscapes
39:30 Product feasibility process
43:03 Lessons from product disappointments
46:20 Advice to Product Managers
49:46 A few quick-fire questions
53:57 Outro

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🎥 Subscribe to Adam Wakeling's personal YouTube channel: @adamwakeling
🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/products-of-music/id1683097403
🎧 Listen on Spotify: https://open.spotify.com/show/07d7lJpIRYIZ0rr31xUa5X

🌐 Subscribe for free on Substack

🎧 Listen on Apple Podcasts
🎧 Listen on Spotify

🌐 Follow the host on LinkedIn
🌐 Follow the host on X

Welcome to Products of Music, a podcast sharing inside stories and expert insights on product innovation in music technology.

In this episode host Adam Wakeling speaks with Rob Chapman, Founder of Chapman Guitars.

Rob is an English musician, YouTube content creator, and the founder and co-owner of Chapman Guitars. He is is known for his popular instructional YouTube channel with over 725,000 subscribers and as demonstrator of guitar equipment for Andertons Music Co.

He is a lead singer and a guitarist, previously playing for the blues/Americana band Clockwork Wolf & Co, and rock band Dorje.

Watch this episode on YouTube: https://www.youtube.com/watch?v=OnC9tEEDjNQ

To learn more about Chapman Guitars, visit: https://www.chapmanguitars.com/

Rob's YouTube Channel: https://www.youtube.com/@RobChappers

Chapters:

00:00 Preview

01:07 Intro

02:40 The birth of Chapman Guitars

05:05 The power of customer collaboration

09:49 How to make a great guitar?

10:41 Rob's skillset that helped boost the brand

13:04 Rob's values and company values

15:12 Steering the ship in difficult times

19:57 The uniqueness of the guitar product market

23:28 Finding 'vibe' in developing products

25:12 The rise of relicing guitars

26:54 Finally talking about the café

28:36 Separating business and creative sides

33:10 The issue with YouTube product demos

36:17 Agile approach to manufacturing location

42:53 Decision to release a boutique guitar amplifier

6:10 Rob's final thoughts

48:00 Outro

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Welcome to Products of Music, a podcast sharing inside stories and expert insights on product innovation in music technology.

In this episode:

Host Adam Wakeling speaks with Daniel Steinhardt, Founder of GigRig, about his 20-year journey founding the company and building it to be one of the market leaders in the guitar pedal accessory market.

GigRig: https://shop.thegigrig.com/

That Pedal Show: https://www.youtube.com/thatpedalshow

Chapters:

00:00 Preview

01:24 Intro

01:50 The idea for GigRig

06:00 Tone struggles and in the studio

08:00 The challenge of complex effects

11:00 Moving to the UK

12:50 Dan shows very first product

16:15 Common founder story?

20:50 The slow burn of Youtube for promotion

22:20 The niche of the niche of the niche

25:40 Dan's music and product passion

28:00 The beauty of being agile

31:25 Deciding to launch a new product

34:25 Dan's advice for new founders

40:30 What keeps Dan's drive

42:50 The 'magic' of musical connections

45:00 Outro and final thoughts

🌐 Subscribe for free on Substack

🎧 Listen on Apple Podcasts
🎧 Listen on Spotify

🌐 Follow the host on LinkedIn
🌐 Follow the host on X