In this episode of the Present & Powerful Podcast, Lyndsey chats with Tricia Merchandani—founder of T Collective, a dynamic creative studio focused on digital marketing and brand storytelling.

Together, we explore what it really takes to show up, stand out, and sustain momentum in business. Tricia shares how pitching herself for opportunities opened new doors, what she’s learned building a collective of creative talent, and why effective messaging and emotional storytelling are non-negotiables in branding today.

Lyndsey and Tricia also dive into digital marketing trends, the rise (and fall) of social media engagement, and the long game of building brand awareness. Trisha speaks candidly about balancing entrepreneurship with motherhood, navigating business as an introvert, and the mindset shifts that have helped her thrive through each season of growth.

Whether you’re a solo founder, brand builder, or creative entrepreneur, this episode is packed with powerful reminders that small steps compound—and storytelling is your superpower.

🔑 Key Takeaways:

• Trisha landed this podcast spot by pitching herself—proof that bold moves matter.
• Building a business means wearing many hats and embracing the learning curve.
• Email marketing is still one of the strongest tools for driving engagement.
• Social media engagement is declining—brands need deeper strategies.
• Creative collectives can offer flexibility and adaptability in client work.
• Paid campaigns are effective when paired with clear messaging.
• Storytelling is what creates emotional resonance and brand loyalty.
• Brands are defined by the people who experience them, not just the logos.
• Building awareness must come before expecting conversions.
• Introverts can thrive in networking by being intentional and values-driven.
• Balancing motherhood and entrepreneurship is a continuous act of grace.
• Pursuing your passion—quietly or boldly—is always worth it.
  
  

📍Tune in for:

• The origin story of Tea Collective and Trisha’s creative approach
• Real talk on building a flexible business model that works for life and family
• Fresh insights on where digital marketing is headed
• A soulful take on brand building, storytelling, and emotional connection
• Encouragement for introverted entrepreneurs and working moms
• Honest lessons from the messy middle of entrepreneurship

In this powerful and down-to-earth episode of the Present & Powerful Podcast, Lyndsey is joined by Jillian Murphy, a magnetic sales mentor and entrepreneur who went from corporate success to creating a thriving seven-figure business without a website.

Together, we dive deep into Jillian’s journey of identity, resilience, and reinvention after an unexpected job loss became the spark for building a business on her own terms. She shares how the power of real relationships, discipline, and a value-first mindset became the foundation of her success.

We also talk about integrity in sales, simplifying your offers, and why showing up consistently (even when it’s hard) is non-negotiable. This episode is a masterclass in selling with heart and staying committed to the bigger vision especially when no one’s watching.

Whether you’re just getting started or ready to refine your strategy, Jillian’s approach will remind you that connection, clarity, and consistency are your most powerful business tools.

🔑 Key Takeaways:

• Jillian’s business began after a pivotal moment, losing her job in corporate sales.
• Her first six figures came within six months by focusing on intentional, income-producing actions.
• Return on Relationships (ROR) is her guiding principle in both client retention and growth.
• You don’t need a fancy website to make sales, you need trust, messaging, and follow-through.
• Simplifying your offers leads to stronger results (and less burnout).
• Discipline in your personal life shows up in your business.
• Authenticity and consistency build a brand that lasts.
• Long-term success comes from giving value first and asking later.

📍Tune in for:

• The real story behind Jillian’s ‘rocket ship’ growth
• A refreshing perspective on selling through DMs
• Tangible tips on client retention, profitability, and offer clarity
• Why getting honest about your desires matters more than ever

Sales strategies that feel good and get results

In this heartfelt and powerful episode of the Present & Powerful Podcast, Lyndsey sits down with business bestie, Monica Fullerton — the unstoppable founder of Spousely, an online marketplace supporting military and first responder families.

Together, we go beyond the headlines to talk about what it really takes to grow a mission-driven business. From navigating burnout to hiring with heart, Monica opens up about the evolution of Spousely, her passion for building community, and how authenticity and storytelling have been her greatest business strategies.

We also talk about our friendship as founders, what it means to support each other through the highs and lows, and how surrounding yourself with people who get it can change everything.

Whether you're an entrepreneur, a military spouse, or someone craving purpose in your business journey, this conversation will remind you that success is never solo — it’s built with belief, vision, and the right people by your side.

🔑 Key Takeaways:

• Spousely was born to uplift military and first responder families through e-commerce.
• Monica shares real-talk lessons on burnout, delegation, and team-building.
• Personal stories are powerful tools for attracting aligned teammates and customers.
• Community is the secret to sustainable growth — you don’t have to do it alone.
• Future plans include Spousely’s online course to help others launch with clarity and confidence.
• Authenticity isn’t optional — it’s the foundation of long-term success.

💬 Favorite Quotes:

📍Tune in for:

• Real founder friendship vibes
• Behind-the-scenes of building a business while balancing life
• Tangible insights into team growth, burnout recovery, and business evolution
• What’s next for Spousely — and how you can grow with it