In this episode of the Present & Powerful Podcast, Lyndsey chats with Tricia Merchandani—founder of T Collective, a dynamic creative studio focused on digital marketing and brand storytelling.

Together, we explore what it really takes to show up, stand out, and sustain momentum in business. Tricia shares how pitching herself for opportunities opened new doors, what she’s learned building a collective of creative talent, and why effective messaging and emotional storytelling are non-negotiables in branding today.

Lyndsey and Tricia also dive into digital marketing trends, the rise (and fall) of social media engagement, and the long game of building brand awareness. Trisha speaks candidly about balancing entrepreneurship with motherhood, navigating business as an introvert, and the mindset shifts that have helped her thrive through each season of growth.

Whether you’re a solo founder, brand builder, or creative entrepreneur, this episode is packed with powerful reminders that small steps compound—and storytelling is your superpower.

🔑 Key Takeaways:

• Trisha landed this podcast spot by pitching herself—proof that bold moves matter.
• Building a business means wearing many hats and embracing the learning curve.
• Email marketing is still one of the strongest tools for driving engagement.
• Social media engagement is declining—brands need deeper strategies.
• Creative collectives can offer flexibility and adaptability in client work.
• Paid campaigns are effective when paired with clear messaging.
• Storytelling is what creates emotional resonance and brand loyalty.
• Brands are defined by the people who experience them, not just the logos.
• Building awareness must come before expecting conversions.
• Introverts can thrive in networking by being intentional and values-driven.
• Balancing motherhood and entrepreneurship is a continuous act of grace.
• Pursuing your passion—quietly or boldly—is always worth it.
  
  

📍Tune in for:

• The origin story of Tea Collective and Trisha’s creative approach
• Real talk on building a flexible business model that works for life and family
• Fresh insights on where digital marketing is headed
• A soulful take on brand building, storytelling, and emotional connection
• Encouragement for introverted entrepreneurs and working moms
• Honest lessons from the messy middle of entrepreneurship