Just had the pleasure of interviewing Nick Schuster on the Practiceology"7 Questions in 7 Minutes" podcast for his fourth appearance!

We dove into his upcoming Private Practice Symposium on the Gold Coast in February 2026 - a must-attend for allied health business owners looking to reset and grow surrounded by a thriving community.

It’s an event Nick is truly passionate about, and I’m thrilled to be one of the speakers at this great event.

3 Key Takeaways from our conversation:

🔹 Community Is Everything: Connecting with fellow clinic owners, practice managers, and senior clinicians in person reignites inspiration and motivation—so needed, especially after these challenging years post-COVID.

🔹 Owners Need to Work ON the Business: Stepping out of therapy rooms and into real strategic business owner work—like planning, tough conversations, and profit strategy—creates more freedom, profit, and fulfillment.

🔹 Start Now, Not Later: Don’t wait for the event to get connected. Join online communities, ask visible questions, and help others. You’ll learn more and fuel your own professional reset before even stepping into the Marriott.

Click HERE to learn more about the symposium and register you and your team.

We are looking forward to seeing everyone in person on the Gold Coast! in Feb 2026.....

Is Your Health Business Leaking Money?

Find Out by Completing the FREE 2 Minute Practice Efficiency Survey – PLUS Get a FREE pdf Copy of Paul Wright’s Amazon Best Seller -“How to Run a One Minute Practice” at:

https://www.mypracticeology.com/

FREE “Earn More – Work Less- Kickstart” Session

To find out if you are suitable for the Practiceology™ program – click on the link below and book a FREE “Earn More Work Less – Kickstart Session" with program creator - Paul Wright:

https://www.mypracticeology.com/kickstart

🚀 Excited to share some key insights from my conversation with Maathu Pranavan on the latest episode of the Practiceology podcast: “How to Acquire New Patients Using Facebook Ads”.

Maathu, a physio grad turned marketing expert, is on a mission to help allied health clinic owners take the guesswork and stress out of patient acquisition—and his approach is refreshingly practical.

Here are 3 key takeaways for health business owners looking to level up their marketing results:

Go from Generalist to Specialist
Stop listing every service you provide on social media. Instead, focus your message on solving ONE specific problem for ONE ideal patient group—like “desk workers with neck pain.” This targeted approach cuts through the noise and attracts high-quality patients.

Stop Relying on Unpredictable Word-of-Mouth
Most clinics rely on word-of-mouth, but that’s not a strategy—it’s a gamble. Maathu’s system uses Facebook ads plus an automated chatbot to genuinely generate and nurture leads, so your calendar fills up consistently.

Avoid the Common DIY Pitfalls
Boosting posts, hiring generalists, or forgetting to follow up leave money on the table. Real growth comes from tailored campaigns, compliance with industry rules, and a clear patient follow-up system.

If you want to dig deeper, Maathu’s sharing a free 15-minute training: "Nine Facebook Ad Steps to Get Patient Bookings in Under 72 Hours." Check it out at syncova.com.au.

Let’s make 2024 the year you work smarter, not harder! 💡

Is Your Health Business Leaking Money?

Find Out by Completing the FREE 2 Minute Practice Efficiency Survey – PLUS Get a FREE pdf Copy of Paul Wright’s Amazon Best Seller -“How to Run a One Minute Practice” at:

https://www.mypracticeology.com/

FREE “Earn More – Work Less- Kickstart” Session

To find out if you are suitable for the Practiceology™ program – click on the link below and book a FREE “Earn More Work Less – Kickstart Session" with program creator - Paul Wright:

https://www.mypracticeology.com/kickstart

🚀 Struggling with referral leakage in your allied health practice? You’re not alone.

I recently caught the Practiceology “7 Questions in 7 Minutes” podcast episode with Hunter McWhorter, who shared practical insights for allied health business owners who want to eliminate lost referrals, strengthen their operations, and truly stand out.

Here are three key takeaways for practitioners and clinic owners:

🔹 Don’t underestimate the basics: Even large practices can lose new patients simply by having the wrong info on Google. Claim your Google My Business listing and make sure your address, hours, and photos are accurate—it’s simple, but often overlooked!

🔹 Referral leakage isn’t just about doctors: Any touchpoint—friends, family, sports clubs, online ads—can be a source of missed opportunities. Map out every path new patients might take to your clinic, and shore up gaps internally before investing in more external marketing.

🔹 Create positive distractions: Build an environment where patients want to return and tell others about you. Hunter gave examples like letting patients choose the music played during their session, which builds community and boosts word of mouth.

Hunter also shared a free, no-strings-attached clinic operations scorecard to help identify your own gaps.

Just search “Hunter McWhorter” on LinkedIn and grab the resource from his featured posts.

Let’s keep our clinics thriving and referral pipelines full! 💪

Is Your Health Business Leaking Money?

Find Out by Completing the FREE 2 Minute Practice Efficiency Survey – PLUS Get a FREE pdf Copy of Paul Wright’s Amazon Best Seller -“How to Run a One Minute Practice” at:

https://www.mypracticeology.com/

FREE “Earn More – Work Less- Kickstart” Session

To find out if you are suitable for the Practiceology™ program – click on the link below and book a FREE “Earn More Work Less – Kickstart Session" with program creator - Paul Wright:

https://www.mypracticeology.com/kickstart