🚀 Excited to share some key insights from my conversation with Maathu Pranavan on the latest episode of the Practiceology podcast: “How to Acquire New Patients Using Facebook Ads”.

Maathu, a physio grad turned marketing expert, is on a mission to help allied health clinic owners take the guesswork and stress out of patient acquisition—and his approach is refreshingly practical.

Here are 3 key takeaways for health business owners looking to level up their marketing results:

Go from Generalist to Specialist
Stop listing every service you provide on social media. Instead, focus your message on solving ONE specific problem for ONE ideal patient group—like “desk workers with neck pain.” This targeted approach cuts through the noise and attracts high-quality patients.

Stop Relying on Unpredictable Word-of-Mouth
Most clinics rely on word-of-mouth, but that’s not a strategy—it’s a gamble. Maathu’s system uses Facebook ads plus an automated chatbot to genuinely generate and nurture leads, so your calendar fills up consistently.

Avoid the Common DIY Pitfalls
Boosting posts, hiring generalists, or forgetting to follow up leave money on the table. Real growth comes from tailored campaigns, compliance with industry rules, and a clear patient follow-up system.

If you want to dig deeper, Maathu’s sharing a free 15-minute training: "Nine Facebook Ad Steps to Get Patient Bookings in Under 72 Hours." Check it out at syncova.com.au.

Let’s make 2024 the year you work smarter, not harder! 💡

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