In this episode of Podjunction Podcast, hosts Sadaf Beynon and Matt Edmundson discuss social media strategies for growing a podcast business. They are joined by Matthew Holman, host of the Subscription Prescription Podcast, who shares his insights on finding and engaging with audiences on different social media platforms. Holman emphasizes the importance of understanding where your audience is most active and experimenting with content strategies. He highlights the success of Twitter in driving inbound leads compared to other platforms. The episode also explores practical tips for sustaining social media engagement, such as forming supportive groups with podcast guests to bolster LinkedIn activity.

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Timestamps:

00:00 Introduction

01:17 Guest Introduction: Matthew Holman

01:43 Finding Your Audience

03:23 Social Media Strategies

17:10 Engagement Strategies and WhatsApp Groups

29:40 Final Thoughts and Next Episode Teaser

31:10 Conclusion and Farewell

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Key Takeaways:

1. Understand Where Your Audience is Active: It’s essential to know not just where your audience is present online, but where they are actively engaging. Platforms like Twitter and LinkedIn might surprise you with their effectiveness if your audience aligns with the platform's user base.
2. Commit to Strategic Experimentation: Testing different platforms and strategies requires commitment. Invest time—at least three months—to see measurable results and use content specific to each platform’s characteristics.
3. Cultivate Engagement through Community: Building a network (such as a WhatsApp group) with peers and guests can significantly boost social media traction. Engage with others’ content, fostering interaction that LinkedIn and similar platforms recognize and reward with increased visibility.

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Unlock the potential of your podcast today! Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!

Ever wondered how to make your podcast work harder for your business? In this episode of Podjunction Podcast, Sadaf Beynon and Matt Edmundson are joined by Matthew Holman, host of Subscription Prescription, who shared his step-by-step approach to using his podcast as the foundation for his entire content strategy.

From newsletters and social media to YouTube videos and blog posts, Matthew reveals how to repurpose podcast content effectively—without feeling overwhelmed.

In this episode, you’ll learn:

✅ Why your podcast should lead your content strategy

✅ How to repurpose podcast content into multiple formats

✅ Tools and tips to simplify content creation and boost engagement

1. Start with What You Know: Use platforms where you’re already comfortable, then expand gradually. Consistency is more important than doing it all at once.
2. Podcast-First = More Content, Less Stress: One podcast episode can fuel your entire content strategy, including newsletters, blog posts, and social media updates.
3. Authenticity Beats Automation: AI tools can help, but refining content in your unique voice will create deeper connections with your audience.

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Unlock the potential of your podcast today! Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!

Join Sadaf Beynon on Podjunction Podcast as she chats with Mark Asquith, co-founder of Captivate.fm, about transforming podcasting into a business tool. Discover how Mark's journey from a design agency owner to a podcasting pioneer can inspire your own podcasting success. Don't miss insights on creating engaging content and effective calls to action for business growth.

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Timestamps:

0:00 Intro

4:10 Mark Asquith's Journey

6:41 Podcasting as a Business Tool

10:23 Shifts in Podcasting Perception

12:43 Designing Effective Podcasts

17:46 Common Mistakes in Podcasting

22:45 Turning Listeners into Customers

25:20 Establishing Thought Leadership

29:22 Captivate's Role for Business Podcasters

31:27 Key Lessons for Business Growth

32:47 Podcasting's Unique Advantages

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Key Takeaways:

1. Design with Purpose: Mark emphasises the importance of designing a podcast with a clear purpose and a single call to action. He advises against overwhelming listeners with multiple requests, suggesting instead to focus on one memorable action that aligns with your business goals. This approach helps in effectively guiding listeners towards desired outcomes, such as joining an email list or visiting a website.

2. Quality Content and Consistency: He stresses the need for high-quality, engaging content that stands out. Mark highlights that podcasts should not just follow a generic interview format but should offer unique insights and value. Consistency in delivering this quality content is crucial for long-term success and establishing a strong brand presence.

3. Long-term Strategy: Mark points out that podcasting is a long-term endeavour. It requires patience and consistent effort to build a reputation and audience. He suggests viewing podcasting as a strategic channel that, over time, can significantly enhance brand recognition and customer trust, even continuing to benefit the business after active publishing has ceased.

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Unlock the potential of your podcast today! Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!