Alright, folks! Today we’re diving into the wild world of the 7-11-4 rule—yep, that’s seven hours, eleven touch points, and four platforms. Sounds like a secret menu item, right? But seriously, this rule is the key to building trust with your audience before they whip out their wallets.

We’ll break down how to keep your listeners engaged and coming back for more, whether it’s through podcasts, blogs, or social media. And hey, if you’ve ever felt like you’re shouting into the void, we’ve got some tips to help you shine bright across all the right channels. So, buckle up, because we’re about to make your podcasting game way stronger!

Most tools relate it to the book Winning the Zero Moment of Truth.

Getting guests on your podcast? Let’s level it up with the triple threat filter! We chat with Tracy Johnson, an old radio pro, share how to choose the perfect guest.

First off, familiarity is key; the more well-known they are, the better your chances of snagging listeners. But wait, it’s not just about fame.

Your guest also needs to be relevant to your audience. If nobody cares about them, you might as well talk to your houseplant! L

astly, we dive into the importance of having an entertaining guest. Are they interesting? Can they tell a story that keeps your audience hooked?

Check out Tracy's book: Mic Drop Moments: The Playbook For Unforgettable Guest Interviews

We also share how PodPage can help streamline your guest workflow, making it super easy to manage your guests’ info and boost your podcast’s visibility. By the end of this episode, you’ll have all the tools you need to attract amazing guests and keep your audience coming back for more. Let’s get to it!

• In the podcast world, people spend about seven hours engaging with content before they buy anything.
• The 7114 rule is essential for marketing, involving seven hours of content, eleven touch points, and four platforms.
• To build trust, your audience should meet your brand across at least four different channels over time.
• Creating diverse content helps engage listeners better and builds a loyal audience over time.

Mic Drop Moments: The Playbook For Unforgettable Guest Interviews

Winning the Zero Moment of Truth.

School of Podcasting

Full Interview with Tracy Johnson on the School of Podcasting

Mentioned in this episode:

Podpage Monthly Meetup

June 5th, 2 PM EST UTILIZING AUDIENCE SURVEYS Want to grow your podcast by truly understanding your listeners? Join us for a live walkthrough of Podpage’s built-in Audience Survey tool. We’ll show you how easy it is to create surveys, collect valuable feedback, and use the results to shape your content, grow your community, and deepen listener engagement. Whether you're just starting out or scaling your show, this feature can help you connect with your audience like never before

Monthly...

Today, we're diving into some awesome ways to jazz up your website! We’re chatting about nifty tools that can help you add features, like a super handy events calendar. Plus, we’ll throw in some solid advice on picking the perfect guest for your podcast—because let’s be real, if you’re not excited about your guest, why even bother? We’ll spill the tea on redirects, too, so you don’t lose your precious SEO when changing your site around. So, grab your headphones and let’s make your podcast website shine!

Building a killer podcast website doesn’t have to require a PhD in coding. Today, we’re diving into the magical land of website tools that will make your life easier and your site way cooler. Ever thought about adding an events calendar to your page? Yeah, me too! I stumbled upon this nifty tool called Elfsight that lets you whip up an events calendar faster than you can say ‘podcast launch’. It’s perfect for keeping your audience in the loop about all the fun stuff happening in your podcasting world. And guess what? You can even customize it without touching a single line of code. Just grab some code from Elfsight, paste it into your PodPage, and boom! You’ve got an events calendar that updates automatically. Talk about a time saver! Plus, if you’re on a budget, there’s a free plan to help you kick the tires. Oh, and if you’re all about making those podcast connections, we also chat about how to pick the right guests for your show. Spoiler alert: if you’re not feeling that ‘YES!’ vibe when you see a potential guest, it’s probably a no. Remember, your podcast deserves energy and excitement!

Takeaways:

• In this episode, we discussed tools that enhance podcast websites, including an events calendar feature.
• The significance of redirecting domain names was emphasized to preserve SEO and audience accessibility.
• Effective guest selection for podcasts requires enthusiasm; any hesitation should lead to reconsideration.
• We highlighted the benefits of PodPage's affiliate program, which offers commissions for referrals.
• Listeners were encouraged to utilize audience surveys within PodPage to gain valuable insights and improve engagement.
• A reminder was given about our upcoming meetup focusing on audience listener surveys and Q&A sessions.

Links referenced in this episode:

• podpage.com
• podpage.com/affiliates
• akronpodcast.com
• Elfsight
• Redirect.pizza
• Monthly Meetup - Using Audience Surveys
• powerofpodcasting.com

The principal theme of our discussion revolves around the best practices in podcasting, as articulated through an extensive survey conducted with 1,600 podcasters.

Alex was looking for the reasons behind the high attrition rate among novice podcasters, particularly those quitting before seven episodes.

We talk about the critical aspects of podcasting, including design, content creation, search engine optimization, and monetization strategies. The goal is to furnish both seasoned professionals and newbies with actionable insights that can enhance their podcasting experience and foster greater audience engagement.

So we talk best practices of getting started, being booked as guests, and finding your community.

Takeaways:

• The podcasting landscape continuously evolves, and understanding best practices is paramount for success.
• Self-discipline and self-care emerged as crucial factors influencing the longevity of podcasters' careers.
• Engaging with listener feedback can significantly enhance the quality and relevance of podcast content.
• Creating a cohesive podcast network fosters community and provides recognition for podcasters' efforts.
• Effective outreach strategies are essential for podcasters seeking to expand their audience and opportunities.
• Podmatch serves as a valuable resource for podcasters to connect and collaborate, enhancing their visibility and growth.

Links referenced in this episode:

• podpage.com
• mediakit.podpage.com
• podpage.com/affiliates
• podmatch.com
• podmatch.com/network
• schoolofpodcasting.com
• Dave Interviews Jesus

If you want people to stick around and take action on your website, you’ve got to make it easy for them. In this episode, we break down the common friction points that stop visitors in their tracks—and how to fix them. I’ll share three powerful tools to help you keep your SEO strong, start monetizing, and customize your site without a lot of tech headaches. Plus, we’ll talk about the language you use on your site and how simple changes can lead to better engagement. If you’re looking to turn your website into a place where visitors connect, click, and come back for more, this episode is for you.

Takeaways:

• Website engagement can be significantly hindered by unnecessary friction between the visitor and the desired action.
• Ensuring that contact information is easily accessible on your website is essential for visitor engagement.
• Using tools like Redirect Pizza can help preserve SEO when transitioning between domains.
• Effective communication with your audience often requires simplifying the navigation paths on your website.

Links referenced in this episode:

• podcastwebsitetips.com
• redirectpizza.com
• akronpodcast.com
• elfsight.com
• powerofpodcasting.com

Mentioned in this episode:

See What Your Show Looks Like on Podpage

Go to podpage.com/preview and enter your name (or RSS Feed) and get a preview of how great your show would look like on Podpage. Start your 14-day Free Trial today.

Podpage Preview

The primary focus of today's discussion centers around the intricacies of understanding Podpage network websites. I want you to understand the functionality of network pages, which serve as a centralized platform for showcasing various podcasts within a singular network. Joining us to help explain is the founder of Podpage Brenden Mulligan.

Each show has a dedicated subpage, although it is crucial to note that these do not possess separate domain names.

You have a product. You did your research and it fits in with your audience, but you're still a little worried. Have no fear today we talk about two options that enable you to sell products with no monthly fee (and they only take a small amount of the purchase). This enables your to achieve "proof of concept" with your product. Check out Payhip.

The Announcement bar is a great way to draw attention to a call to action. But what if you don't have one right now? How do you turn it off?

We also explore the implications of effectively introducing guests to retain audience engagement and the importance of relevance over exhaustive accolades. Don't read the full Linkedin bio, just the relevant part.

• In this episode, we elucidate the functionality and advantages of the PodPage network websites, emphasizing their role in enhancing podcaster visibility.
• We provide listeners with valuable insights on effectively monetizing their content through digital products, highlighting cost-effective options.
• One critical aspect discussed is a rambling introduction of your guests
• Listeners are guided through customizing the announcement bar in PodPage to better serve their audience's needs and preferences.
• We explore the implications of network website presence and clarify that shows do not receive individual domain names under the network plan.
• The episode stresses the necessity of relevance in guest introductions, advising hosts to focus on pertinent information to retain listener interest.

• podpage.com
• payhip.com
• gumroad.com
• podcastwebsitetips.com
• powerofpodcasting.com

This is a replay of our monthly meetup, where you learn how newsletters have better reach, open rates, click-through rates, and more than social media. I am not "anti-social media" as it's a great place to be social and interact with your audience, but if you want to market (and make it easy to share), you can't go wrong with a newsletter.

See the video version.

Takeaways:

• Newsletters possess a significantly higher engagement rate when compared to social media platforms, making them an advantageous tool for audience growth.
• The number of individuals who engage with marketing material via email substantially exceeds those engaging through social media, thus emphasizing email's effectiveness.
• Utilizing newsletters allows content creators to reach their audience directly in their inbox, circumventing the ephemeral nature of social media posts.
• A well-structured newsletter can provide a more personal connection with the audience, fostering loyalty and a community around the content.

Links referenced in this episode:

• schoolofpodcasting.com
• tinkmedia.com
• powerofpodcasting.com
• podpage.com
• substack.com
• sendfox.com
• mailerlite.com
• convertkit.com (now kit)
• appsumo.com
• onvacado.com

Ever wonder if your podcast website is actually helping you grow your audience—or just sitting there looking pretty? In this episode, I chat with podcast branding expert Mark Des Cotes from PodcastBranding.co about what makes a great podcast website and why it's more than just a digital business card.

Mark explains why your site should not just aim to attract many visitors—it needs to attract the right ones. We discuss the essentials of branding, visual hierarchy, and how to ensure that your website instantly communicates what your podcast is all about. We also cover some common mistakes podcasters make, such as not clearly indicating how listeners can contact them or making it difficult to find their actual episodes on the site.

We also talk about design—things like choosing the right colors, making sure your logo fits your brand, and using SEO to get your site in front of the right people. Mark shares his insights on creating a website that looks great and works for you, helping you build deeper connections with your audience.

Key takeaways:

✅ Your podcast website should clearly communicate your message and brand.

✅ SEO isn’t just for bloggers—it helps the right audience find your show.

✅ A simple contact form makes it easier for listeners to reach out.

✅ A strong call-to-action in your hero section gets visitors engaged.

✅ Make sure all your podcast episodes are easy to find and play directly on your site.

✅ Bonus: Adding extra resource pages can make your site even more useful.

If you’re ready to take your podcast website from “meh” to must-visit, this episode is for you!

• podcastbrandingco.com
• congressionaldish.com
• Podpage.com
• podcastwebsitetips.com/survey
• podcastwebsitetips.com/newsletter
• podcastwebsitetips.com/21
• podcastwebsitetips.com/voicemail

Mentioned in this episode:

Check Out TryPodpage.com and Build Your Website in 10 Minutes

If you're tried of trying to force a podcast website into Squarespace, or Wix and you've had it up to here with the endless plugin and theme updates of WordPress then you need to check out TryPodpage.com you can build a podcast website in 10 minutes or less without having to learn a bunch of coding. Worried about a learning curve, check out the free course at www.learnpodpage.com

We are rebranding the show from "Your Podcast Website" to "Podcast Website Tips."

We will still discuss podcast websites and use this show to communicate with the Podpage community and customers.

Today, we talk about the news Audience Survey from Podage (see video)

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