Alright, folks! Today we’re diving into the wild world of the 7-11-4 rule—yep, that’s seven hours, eleven touch points, and four platforms. Sounds like a secret menu item, right? But seriously, this rule is the key to building trust with your audience before they whip out their wallets.

We’ll break down how to keep your listeners engaged and coming back for more, whether it’s through podcasts, blogs, or social media. And hey, if you’ve ever felt like you’re shouting into the void, we’ve got some tips to help you shine bright across all the right channels. So, buckle up, because we’re about to make your podcasting game way stronger!

Most tools relate it to the book Winning the Zero Moment of Truth.

Getting guests on your podcast? Let’s level it up with the triple threat filter! We chat with Tracy Johnson, an old radio pro, share how to choose the perfect guest.

First off, familiarity is key; the more well-known they are, the better your chances of snagging listeners. But wait, it’s not just about fame.

Your guest also needs to be relevant to your audience. If nobody cares about them, you might as well talk to your houseplant! L

astly, we dive into the importance of having an entertaining guest. Are they interesting? Can they tell a story that keeps your audience hooked?

Check out Tracy's book: Mic Drop Moments: The Playbook For Unforgettable Guest Interviews

We also share how PodPage can help streamline your guest workflow, making it super easy to manage your guests’ info and boost your podcast’s visibility. By the end of this episode, you’ll have all the tools you need to attract amazing guests and keep your audience coming back for more. Let’s get to it!

• In the podcast world, people spend about seven hours engaging with content before they buy anything.
• The 7114 rule is essential for marketing, involving seven hours of content, eleven touch points, and four platforms.
• To build trust, your audience should meet your brand across at least four different channels over time.
• Creating diverse content helps engage listeners better and builds a loyal audience over time.

Mic Drop Moments: The Playbook For Unforgettable Guest Interviews

Winning the Zero Moment of Truth.

School of Podcasting

Full Interview with Tracy Johnson on the School of Podcasting

Mentioned in this episode:

Podpage Monthly Meetup

June 5th, 2 PM EST UTILIZING AUDIENCE SURVEYS Want to grow your podcast by truly understanding your listeners? Join us for a live walkthrough of Podpage’s built-in Audience Survey tool. We’ll show you how easy it is to create surveys, collect valuable feedback, and use the results to shape your content, grow your community, and deepen listener engagement. Whether you're just starting out or scaling your show, this feature can help you connect with your audience like never before

Monthly...

Today, we're diving into some awesome ways to jazz up your website! We’re chatting about nifty tools that can help you add features, like a super handy events calendar. Plus, we’ll throw in some solid advice on picking the perfect guest for your podcast—because let’s be real, if you’re not excited about your guest, why even bother? We’ll spill the tea on redirects, too, so you don’t lose your precious SEO when changing your site around. So, grab your headphones and let’s make your podcast website shine!

Building a killer podcast website doesn’t have to require a PhD in coding. Today, we’re diving into the magical land of website tools that will make your life easier and your site way cooler. Ever thought about adding an events calendar to your page? Yeah, me too! I stumbled upon this nifty tool called Elfsight that lets you whip up an events calendar faster than you can say ‘podcast launch’. It’s perfect for keeping your audience in the loop about all the fun stuff happening in your podcasting world. And guess what? You can even customize it without touching a single line of code. Just grab some code from Elfsight, paste it into your PodPage, and boom! You’ve got an events calendar that updates automatically. Talk about a time saver! Plus, if you’re on a budget, there’s a free plan to help you kick the tires. Oh, and if you’re all about making those podcast connections, we also chat about how to pick the right guests for your show. Spoiler alert: if you’re not feeling that ‘YES!’ vibe when you see a potential guest, it’s probably a no. Remember, your podcast deserves energy and excitement!

Takeaways:

• In this episode, we discussed tools that enhance podcast websites, including an events calendar feature.
• The significance of redirecting domain names was emphasized to preserve SEO and audience accessibility.
• Effective guest selection for podcasts requires enthusiasm; any hesitation should lead to reconsideration.
• We highlighted the benefits of PodPage's affiliate program, which offers commissions for referrals.
• Listeners were encouraged to utilize audience surveys within PodPage to gain valuable insights and improve engagement.
• A reminder was given about our upcoming meetup focusing on audience listener surveys and Q&A sessions.

Links referenced in this episode:

• podpage.com
• podpage.com/affiliates
• akronpodcast.com
• Elfsight
• Redirect.pizza
• Monthly Meetup - Using Audience Surveys
• powerofpodcasting.com

The principal theme of our discussion revolves around the best practices in podcasting, as articulated through an extensive survey conducted with 1,600 podcasters.

Alex was looking for the reasons behind the high attrition rate among novice podcasters, particularly those quitting before seven episodes.

We talk about the critical aspects of podcasting, including design, content creation, search engine optimization, and monetization strategies. The goal is to furnish both seasoned professionals and newbies with actionable insights that can enhance their podcasting experience and foster greater audience engagement.

So we talk best practices of getting started, being booked as guests, and finding your community.

Takeaways:

• The podcasting landscape continuously evolves, and understanding best practices is paramount for success.
• Self-discipline and self-care emerged as crucial factors influencing the longevity of podcasters' careers.
• Engaging with listener feedback can significantly enhance the quality and relevance of podcast content.
• Creating a cohesive podcast network fosters community and provides recognition for podcasters' efforts.
• Effective outreach strategies are essential for podcasters seeking to expand their audience and opportunities.
• Podmatch serves as a valuable resource for podcasters to connect and collaborate, enhancing their visibility and growth.

Links referenced in this episode:

• podpage.com
• mediakit.podpage.com
• podpage.com/affiliates
• podmatch.com
• podmatch.com/network
• schoolofpodcasting.com
• Dave Interviews Jesus