In this special episode of Stories from the River, Manny Rodrigues, Presiden & COO of Broad River Retail, welcomes Charlie Malouf, CEO of Broad River Retail, and host of the podcast, into the studio. The discussion focuses on a significant new venture for Broad River Retail: the planned expansion into Spokane, Washington,and the Inland Northwest, scheduled for late 2025 or early 2026. Charlie explains that the decision to move into a 101,000 square foot former Macy's at NorthTown Mall in Spokane was driven by a chance conversation with an executive from Ashley Global Retail. The venture represents a strategic expansion aimed at broadening Broad River's traditional aperture relative to new markets and seizing new growth opportunities. The project is known as "Project Cascade" because it involves an attempt to expand and replicate Broad River's culture and operational methods far from its current geographical base, and the Cascade Mountains are nearby geographically.

Charlie highlights the rationale behind choosing Spokane as a market, citing the opportunity to select prime real estate and the potential of the greater market area, which boasts a population approaching one million. The project will include a dual-store concept featuring a 7.0 Ashley Store with an Ashley Outlet and an expansive Sleep Shop on the 3rd floor. In fact, the Spokane store will be the first multi-level, multi-floor store that Broad River will open. Manny and Charlie emphasize the importance of executing this venture in the "Broad River Way," ensuring a blend of cultural values and operational excellence. This expansion provides growth opportunities for current Memory Makers, with several already expressing interest in contributing to the success of the Spokane store.

This episode on YouTube: https://youtu.be/2Q_H3Mjltjk

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