In today's episode of The SaaS CFO Podcast, we sit down with Madeleine Lambert, a seasoned expert in content marketing and the innovative founder of Originality AI. With a rich history in creating SEO-driven content, Madeleine brings her expertise to the forefront by addressing the challenges and opportunities presented by the rapidly evolving world of AI in content creation. Her company, Originality AI, offers cutting-edge AI detection and content validation tools, designed specifically for content marketers and agencies looking to maintain high-quality and authenticated content.

As the content landscape continues to shift with advancements in AI, Madeleine shares valuable insights into navigating these changes, particularly in relation to SEO and Google's search algorithms. She delves into her personal journey, from founding Content Refined in 2016 to successfully exiting the business in 2022, all while staying ahead of the curve with AI-driven solutions. Listen in as she discusses the implications of AI-generated content and the strategies required to stand out in a crowded digital space.

Join us for an intriguing conversation that includes a sneak peek into Originality AI's upcoming predictive SEO feature. Discover how combining technology with human validation is key to achieving superior content marketing strategies. Whether you're exploring AI's impact on content marketing or are part of the SaaS industry, this episode promises a wealth of insights and inspiration.

Show Notes:

00:00 Content Refined: SEO to AI Transition

06:18 Google's Stance on AI Content

08:07 Google's AI-Generated Content Penalties

12:45 Detecting AI-Generated Google Reviews

14:22 Validating Platform Reviews' Challenge

17:52 Adopting Mixpanel for Department Metrics

Links:

Madeleine Lambert’s LinkedIn: https://www.linkedin.com/in/madeleine-lambert-b6426aa9/

Originality AI’s LinkedIn: https://www.linkedin.com/company/originality-ai/

Originality AI’s Website: https://originality.ai/

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