In this episode, Melissa gets real about the power—and necessity—of building a personal brand, whether you're climbing the corporate ladder or scaling your own business. Sharing personal stories from her first corporate training at 22 to landing billboards in Times Square, Melissa breaks down why your personal brand isn’t just a marketing tactic—it’s your reputation, your legacy, and your secret weapon for future-proofing your career.

You’ll walk away knowing:

• Why a personal brand is about perception—not just presentation
• The 6 essential reasons personal branding matters more than ever
• How to differentiate yourself from competitors in a saturated market
• The steps to start building your brand today—even if you don’t want to “be the face”
• How a strong personal brand shortens the sales cycle and attracts high-value opportunities

If you’ve ever said, “I want the business to be the brand, not me,” this episode is your wake-up call. Personal branding isn’t optional—it’s foundational.

✨ Resources & Mentions:

Boring to Brand - https://charlacorn.com

📣 Connect with Melissa:

www.melissafranks.com

Instagram: @melissa_franks

In this episode, Melissa shares seven actionable ways to get your business—and your team—ready for the summer months. Whether summer is a busy season or a slow one for your business, the way you prepare can make all the difference in performance, morale, and momentum going into fall.

Melissa walks you through how to anticipate seasonal shifts, implement flexible schedules without sacrificing accountability, and set your team up for both rest and results.

You'll learn how to lead by example, set smart boundaries, and create a summer strategy that works for your business rhythm and your people.

🧭 What You’ll Learn:

How to use historical business data to forecast your summer season

Setting clear expectations around time off (and how to avoid team conflict)

Flexible work schedules that still drive results

Why summer is the perfect time for mid-year goal reviews and resets

Simple ways to build culture, connection, and fun

How to communicate, automate, and delegate to step away confidently

The critical role of leading by example as a founder or leader

👥 Perfect For:

Small business owners managing a lean team

Founders looking to take real time off without dropping the ball

Leaders who want to create a culture of flexibility and accountability

🔗 Stay Connected:

Website: www.melissafranks.com

Instagram: @melissa_franks

In the final episode of our Mental Health Awareness Month series, Melissa gets real about a topic that too often goes unspoken: the loneliness of leadership. Whether you're a CEO, business owner, or leader navigating your way through the pressures of success, Melissa unpacks the emotional toll that comes with the territory—and why it’s crucial to prioritize your mental well-being.

She shares her personal journey of rising through the corporate ranks, the surprising isolation that came with success, and how she built a strong support system that sustained her through the highs and lows of entrepreneurship. You’ll hear:

Why success often feels lonelier than you expect—and how to combat it.

The power of finding your tribe (and where to look).

Practical ways to manage the stress points in your business.

How taking care of your body protects your mind.

A candid reflection on control, burnout, and seeking help when you need it.

This episode is your reminder that you’re not alone, even when it feels that way. Tune in for tangible advice on how to protect your peace, build community, and stay mentally strong as you grow your business.