エピソード

  • Are Ads or Micropayments the Future of the Open Internet?

    Are Ads or Micropayments the Future of the Open Internet?
    2025/06/11
    Eric Franchi and Joe Zappa discuss whether micropayments will overtake ads as the default monetization model for the open internet as well as OpenAI's big hardware bet and its implications for advertising. Plus, Joe provides three marketing tips on staying the course, when to respond to criticism, and how the advertising echo chamber works. Finally, Joe reveals what animal Sharp Pen would be.
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    25 分
  • LUMA Recap and the 4 Big Advertising Trends

    LUMA Recap and the 4 Big Advertising Trends
    2025/06/04
    Eric Franchi and Joe Zappa break down what happened at DMS by LUMA, highlighting four trends: the Outcomes Era, AI transformation, the war for the open internet, and the explosion of creators. They dive deep into how open internet adtech companies can position themselves against the walled gardens by leaning into transparency and whether creators represent the latest phase of the open internet. GTM tips abound.
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    28 分
  • SWYM Messaging Workshop with CEO Ravi Patel

    SWYM Messaging Workshop with CEO Ravi Patel
    2025/05/28
    Joe Zappa and Eric Franchi workshop to SWYM story in real-time, unearthing with Ravi Patel how to describe SWYM's differentiated approach to its eponymous mission: helping advertisers to stop wasting their money. They discuss the many curation / quality plays out there and how SWYM differs as well as the evolution from ad buying 1.0 to 2.0 to (now) 3.0. Plus, Joe tries to find out what Ravi and Eric need to stop wasting their money on (to little avail).
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    38 分
  • Retail Media Messaging Workshop with Kevel CEO James Avery

    Retail Media Messaging Workshop with Kevel CEO James Avery
    2025/05/21
    Kevel CEO James Avery joins Eric Franchi and Joe Zappa on the pod to discuss how Kevel has evolved over the years, the current retail media landscape, and what the space will look like in five years. Also, Eric and Joe do a deep dive on Kevel's story, and the three workshop the company's messaging in real-time.
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    30 分
  • How to Turn Your Value Prop into a Story

    How to Turn Your Value Prop into a Story
    2025/05/14
    Joe rants at Eric about how to turn a company's value proposition into a compelling story that brings more customers and those who influence them into a company's circle. Also, Joe and Eric cover how to optimize for a team of smart folks who make complicated things simple, the value of playing long-term games with long-term people, and the emerging alternative to college.
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    27 分
  • Is It POSSIBLE for Jeff Green to Crush it on LinkedIn?

    Is It POSSIBLE for Jeff Green to Crush it on LinkedIn?
    2025/05/07
    Eric Franchi and Joe Zappa discuss POSSIBLE joining the ranks of adtech’s tentpole events, how many brands were there, the two ways to approach events (spontaneous connections or maniacal planning), brand-startup connections, and Joe Zawadzki’s recognizable floppy hair. Plus, Joe analyzes The Trade Desk CEO Jeff Green’s LinkedIn presence and explains how he’d approach it differently.
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    39 分
  • The Next $1B Commerce Media Business with PayPal Ads GM Dr. Mark Grether

    The Next $1B Commerce Media Business with PayPal Ads GM Dr. Mark Grether
    2025/04/30
    Dr. Mark Grether joins the pod to talk about the four components of a massive commerce media business, how to maximize the opportunity for advertisers, why he joined PayPal to build their commerce media network after building Uber's ad business to $1B in revenue, and how AI is changing commerce media for advertisers, media owners, and consumers.
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    33 分
  • From Brand Safety to Suitability with Michael Bishop and Rich Raddon

    From Brand Safety to Suitability with Michael Bishop and Rich Raddon
    2025/04/23
    OpenAds CTO (and former Moat engineer) Michael Bishop and Zefr CEO Rich Raddon join Eric and Joe to discuss the evidence-based case (or lack thereof) for brand safety, why we should shift our mindset from safety to suitability and contextual targeting, the link between suitability and performance, and how AI is changing the space. Plus, Michael drops the term "poststructuralist" on the pod, a philosophical allusion for the ages.
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    30 分