『Open Market』のカバーアート

Open Market

Open Market

著者： Joe Zappa & Eric Franchi
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このコンテンツについて

 Open Market is a podcast about building companies in the advertising space. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa will dive deep into the stories of successful companies and growth strategies to help listeners understand how to replicate that success. For example, how did Eric build Undertone to a $180M exit? How would you reverse-engineer a $10M adtech exit? Why do you need a chief audience officer? Entrepreneurs, execs, and GTM professionals in advertising should walk away from each week’s episode with new ideas on how to build their companies.Copyright 2025 Joe Zappa マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
エピソード
  • Are Ads or Micropayments the Future of the Open Internet?

    Are Ads or Micropayments the Future of the Open Internet?
    2025/06/11
    Eric Franchi and Joe Zappa discuss whether micropayments will overtake ads as the default monetization model for the open internet as well as OpenAI's big hardware bet and its implications for advertising. Plus, Joe provides three marketing tips on staying the course, when to respond to criticism, and how the advertising echo chamber works. Finally, Joe reveals what animal Sharp Pen would be.
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    25 分
  • LUMA Recap and the 4 Big Advertising Trends

    LUMA Recap and the 4 Big Advertising Trends
    2025/06/04
    Eric Franchi and Joe Zappa break down what happened at DMS by LUMA, highlighting four trends: the Outcomes Era, AI transformation, the war for the open internet, and the explosion of creators. They dive deep into how open internet adtech companies can position themselves against the walled gardens by leaning into transparency and whether creators represent the latest phase of the open internet. GTM tips abound.
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    28 分
  • SWYM Messaging Workshop with CEO Ravi Patel

    SWYM Messaging Workshop with CEO Ravi Patel
    2025/05/28
    Joe Zappa and Eric Franchi workshop to SWYM story in real-time, unearthing with Ravi Patel how to describe SWYM's differentiated approach to its eponymous mission: helping advertisers to stop wasting their money. They discuss the many curation / quality plays out there and how SWYM differs as well as the evolution from ad buying 1.0 to 2.0 to (now) 3.0. Plus, Joe tries to find out what Ravi and Eric need to stop wasting their money on (to little avail).
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    38 分

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