Welcome to a new episode of our series on THE PRESS RELEASE.

Many believe that writing a good press release is complicated.

However, after more than 30 years of experience, I can assure you that the simplest ones are the most effective.

A press release is simply a tool designed to make the work of journalists, columnists, and influencers easier.

The press release remains the number one tool in public relations.

It’s the foundation they use to talk about you and your products.

However, achieving simplicity requires expertise.

A press release is not a literary work—it must be direct and capture attention.

With rapidly evolving artificial intelligence tools, writing a press release is easier than ever.

However, you still need to assess whether the result is effective.

If you rely solely on AI without understanding what makes a good press release, your message might miss its mark.

At NATA PR SCHOOL, we teach you how to write impactful press releases that sell.

We also use AI, but with a critical eye: we review, refine, and improve every text.

The key is choosing the right words—the ones that truly represent you and leave a lasting impression.

Writing a press release is an excellent exercise in clarifying your message.

We are all fascinated by AI, and many of our clients are exploring how to use these new tools, dreaming that they might replace many employees.

But I am convinced that those who will not be replaced are those who possess knowledge.

Keep learning, and stay curious.

To discover public relations at your own pace and schedule, I invite you to check out our express training: PR 101—a 30-minute workshop for $19.95.

Public relations aren’t going away; understanding them better will give you a competitive edge.

I started my career as a marketing professional and developed a passion for public relations through experiences where I didn’t always have the budget to hire an expert or an agency.

Stay curious, check out our PR 101 training, and let me know what you think!

Any questions? Contact me at nata@natapr.com

Nata

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Welcome to the first episode of our series on THE PRESS RELEASE.

In this episode, we're tackling a crucial topic: "No one is waiting for your press release."

Unless you're a celebrity, journalists aren't sitting in front of their inboxes eagerly awaiting your latest press release.

However, this doesn't mean your press release is useless. On the contrary, it's a powerful tool to define and control the message you want to convey to the public and the media.

The "forgotten press release" syndrome is all too common.

Why do so many press releases end up ignored in journalists' inboxes?

Poor targeting often means the message doesn't reach the right people at the right time.

Irrelevant information dilutes the impact of your story.

And bad timing can cause your press release to be buried under a flood of other news.

For us, a press release is, first and foremost, a tool that helps define what the client really wants to communicate.

We often reshape their entire perception of what an effective press release is.

A press release is not the place to tell your company's whole story—it's about:

1. Defining the news

2. Finding the simplest and most compelling headline

3. Selecting the most relevant information and cutting the unnecessary details

For a press release to be useful to journalists, it must be clear, concise, and relevant.

Make sure it answers the essential questions: who, what, where, when, why, and how.

To grab their attention, offer an interesting angle, key figures, statistics, and strong quotes.

A good press release gets straight to the point: avoid jargon, use direct language, and highlight the key message in the opening lines.

Including accessible contact information and additional assets (prioritizing photos) can also make a big difference.

A well-crafted press release is much more likely to be picked up and turned into an article.

Remember: a press release is a tool that makes journalists' jobs easier if they choose to cover your story.

Maybe “"No one is waiting for your press release," but it still, event today, an essential tool!

Any questions? Contact me at nata@natapr.com.

Nata

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📺 Watch the video episode on YouTube: https://www.youtube.com/watch?v=x3M3NPEZ6No

Bonjour, Hello and welcome to episode 230 of the NATA PR SCHOOL podcast.

For this episode, I have the great pleasure of welcoming Craig Patterson, CEO and Publisher of Retail Insider. Craig is a sought-after retail and consultant expert who has studied the Canadian retail landscape for the past 25 years. For me, he is the expert one must consult to understand the evolution of the retail market. As a PR pro, I often asked him to talk about our clients who were entering the Toronto, Montreal, or Vancouver markets. Thank you for accepting my invitation, Craig. I always start with a simple question for my guests: 1. Who is Craig Patterson? 2. What inspired you to launch Retail Insider in 2012, and what were your primary objectives at the time? 3. Over the years, how has the vision or mission of Retail Insider evolved to meet changing industry needs? 4. How have you seen the media landscape change over the last decade, particularly in the retail and business sectors? 5. What are the biggest challenges facing independent media platforms like Retail Insider in today’s environment dominated by social media and big tech? 6. What strategies have been most effective in growing and engaging your audience? 7. Which topics or trends have you found to resonate most with your readers, and how do you decide what to prioritize in your content? 8. What is your vision for Retail Insider over the next five to ten years, and how do you plan to adapt to further changes in the media landscape? 9. What are your practices on social media? Do you focus on one or several social media platforms? 10. To conclude, what do we wish for you? Where to find Craig Patterson -- https://retail-insider.com/ LinkedIn : retail-insider @craig_patterson_Toronto @ retail_insider_canada https://www.facebook.com/RetailInsider/ Youtube: @retailinsidercanada GET FEATURED FOR FREE ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/evergreen_en⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ ⁠⁠https://prschool.natapr.com/pl/2147718415⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠THE FREE NATA PR MODEL ➤ ⁠⁠https://prschool.natapr.com/Nata-PR-Model⁠⁠ SIGN UP TO OUR LISTS ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.natapr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PR 101 - 30-Minute Workshop ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/4dVTx37⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nata_pr_school/