Welcome to a new episode of our series on THE PRESS RELEASE.

Many believe that writing a good press release is complicated.

However, after more than 30 years of experience, I can assure you that the simplest ones are the most effective.

A press release is simply a tool designed to make the work of journalists, columnists, and influencers easier.

The press release remains the number one tool in public relations.

It’s the foundation they use to talk about you and your products.

However, achieving simplicity requires expertise.

A press release is not a literary work—it must be direct and capture attention.

With rapidly evolving artificial intelligence tools, writing a press release is easier than ever.

However, you still need to assess whether the result is effective.

If you rely solely on AI without understanding what makes a good press release, your message might miss its mark.

At NATA PR SCHOOL, we teach you how to write impactful press releases that sell.

We also use AI, but with a critical eye: we review, refine, and improve every text.

The key is choosing the right words—the ones that truly represent you and leave a lasting impression.

Writing a press release is an excellent exercise in clarifying your message.

We are all fascinated by AI, and many of our clients are exploring how to use these new tools, dreaming that they might replace many employees.

But I am convinced that those who will not be replaced are those who possess knowledge.

Keep learning, and stay curious.

To discover public relations at your own pace and schedule, I invite you to check out our express training: PR 101—a 30-minute workshop for $19.95.

Public relations aren’t going away; understanding them better will give you a competitive edge.

I started my career as a marketing professional and developed a passion for public relations through experiences where I didn’t always have the budget to hire an expert or an agency.

Stay curious, check out our PR 101 training, and let me know what you think!

Any questions? Contact me at nata@natapr.com

Nata

PR 101 - 30-Minute Workshop ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/4dVTx37⁠⁠⁠⁠⁠

6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415

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