In this episode, I talk with Stefan Tabakov, a SaaS founder in the crypto trading space, about how he grew his business using Reddit as his main marketing channel - without spending a cent on ads.With crypto-related ads banned on platforms like Meta and Google, Stefan had to find another way. The result? An organic growth strategy that turned Reddit users into loyal Discord members and paying customers.We break down exactly how he did it: what kind of posts worked, how to build trust on Reddit, how to funnel traffic into your community, and why Reddit can outperform even paid ads - especially if you're a startup in a regulated or competitive market.Highlights include:🔒 How to market SaaS when you're banned from Meta and Google Ads💬 Why helpful comments beat viral posts👤 Building a Reddit profile that converts without being spammy🔁 Turning Reddit threads into Discord members and paying users🔥 Using trolls and criticism to your advantageWhether you're in crypto, edtech, SaaS, or any other niche where ads are expensive (or restricted), this episode will show you a powerful alternative.#saasmarketing #redditmarketing #startupgrowth #reddit https://sofex.ioMasterful Founders – SaaS Growth Hub ★The best marketing strategies for promotion. ★We correct marketing mistakes and increase sales.★Assistance in promoting startups using SaaS technology.Come in, watch and subscribe to the channel!We are online:➧ Website - https://masterful.info ➧ Podcast - https://podcasters.spotify.com/pod/show/masterful-info ➧ LinkedIn of Will (Host) - https://www.linkedin.com/in/wilhelmlaubach ➧ LinkedIn of Chris (Host) - https://www.linkedin.com/in/ruehringer ➧ Instagram - https://www.instagram.com/masterful.info ➧ Email - wl.interwebs@gmail.com

What if selling before building was the key to SaaS success?In this episode, I sit down with Deepak from Sunrise AI, a seasoned B2B founder who’s built multiple companies by breaking the rules of traditional marketing and sales.Forget the typical funnel of marketing – SDRs – sales – customer success. Deepak Shrivastava (https://www.linkedin.com/in/deepak-shrivastava-3baa12/) explains why that model fails today – and what to do instead. We cover why founders must sell early, how to avoid drowning in AI-generated outreach, and what it really takes to validate your idea before wasting time on code.Whether you're pre-launch, MVP stage, or stuck in post-product confusion, this conversation offers raw, real strategies to help you win your first customers faster.#SaaSMarketing
#StartupGrowth
#CustomerDiscovery✅ Topics covered:💡 Selling before building: why it works📉 The death of the B2B funnel⚠️ Why outsourcing too early is a trap📬 Using authentic outreach to cut through noise💬 Turning rejection into insight💰 How to price – even when you're early📞 What 100+ customer conversations taught Deepak🎧 Subscribe for more tactical interviews with SaaS founders & marketers.Masterful Founders – SaaS Growth Hub ★The best marketing strategies for promotion. ★We correct marketing mistakes and increase sales.★Assistance in promoting startups using SaaS technology.Come in, watch and subscribe to the channel!We are online:➧ Website - https://masterful.info ➧ Podcast - https://podcasters.spotify.com/pod/show/masterful-info ➧ LinkedIn of Will (Host) - https://www.linkedin.com/in/wilhelmlaubach ➧ LinkedIn of Chris (Host) - https://www.linkedin.com/in/ruehringer ➧ Instagram - https://www.instagram.com/masterful.info ➧ Email - wl.interwebs@gmail.com Our YouTube channel: https://www.youtube.com/@masterful-info

What if storytelling is the most powerful marketing tool your SaaS startup isn’t using yet?In this episode, copywriting and storytelling expert Mike Garner joins host Wilhelm Laubach to reveal how SaaS founders can build trust, create emotional connections, and stand out in crowded markets—all by telling real, human stories.Whether you’re launching a new AI product or scaling your SaaS tool, learn how to move from bland, feature-heavy messaging to authentic storytelling that drives growth.🎯 In this episode, you’ll discover:- Why storytelling in SaaS marketing creates stronger customer loyalty- How to find and shape your founder story (even if it feels boring)- The difference between generic content and stories that resonate- How to collect and use customer stories as powerful social proof- Emotional hooks for “boring” B2B products- The ROI of human, soul-driven marketing💬 Whether you're a first-time founder or a seasoned SaaS marketer, this conversation will change how you see content, brand, and customer engagement.🔔 Subscribe for tactical interviews that help you scale smarter.📎 Connect with the host Wilhelm Laubach (Will)https://www.linkedin.com/in/wilhelmlaubach/ 👀 Want to connect with Mike Garner?Check out his books “Stories That Matter” and “How to Show Off”:https://www.storiesthatmatter.co/books-by-mike-garnerOr connect on https://www.linkedin.com/in/mikegarner-storiesthatmatter/

Sales isn’t something you’re born with - it’s a mindset you can build.In this episode, Mikita Martynau breaks down how early-stage founders can validate their idea, talk to the right people, and close their first clients - before even launching a product.🧠 You’ll learn how to:❌ Avoid the most common mistakes in early sales🗣️ Talk to users without sounding desperate🧩 Build your first repeatable sales process - even if you're an introvert🚀 This episode isn’t just about landing clients. It’s about creating something people genuinely want.#salesmindset #saas #saasmarketing #entrepreneurship #startups Connect with Mikita Martynau:https://www.linkedin.com/in/nikitamartynov/skarbe.comConnect with the host Wilhelm Laubach (Will)https://www.linkedin.com/in/wilhelmlaubach/

Can deep, authentic relationships outperform cold marketing?Dennis d'Entremont of Southwest Tech Solutions thinks so — and he has over 20 years of B2B experience to back it up.In this episode, we explore the human side of client acquisition, what trust really means in business, and why empathy outperforms growth hacks every time.📌 Topics covered:– Building trust in a digital-first world– How introverts can thrive at networking– Why referrals still beat ads in most industriesIf you're building a business and want to attract clients who stay loyal — this one’s for you.#BusinessGrowth #B2BMarketing #ClientRelationships #EntrepreneurTips 👩‍💻 Contact Dennis:https://www.linkedin.com/in/dennisdentremont/

🎙 Hosted by Wilhelm from https://masterful.info/ 👋 If you found this helpful, like the video, subscribe for more founder interviews.

As a SaaS founder, one of the biggest reasons your product isn't selling like hotcakes isn't your features, pricing, or even your tech – it's that you're not solving a real, validated problem.

In this video, I sit down with entrepreneur Huxley Peckham, who built a SaaS product around an AI assistant by doing one thing exceptionally well: finding the real pain point his audience couldn't ignore.

We break down:

- Why identifying the right pain is 80% of your success

- How to validate ideas before building anything

- Real examples of talking to users and adjusting the offer

- Lessons from launching a viral AI cheat sheet

- LinkedIn and outreach strategies that actually work

Whether you're still ideating or already launched your SaaS, this episode will help you understand how to build something people actually want – and pay for.

#SaaSMarketing#ProductMarketFit#StartupTips#AIStartup

✅ Subscribe for tactical interviews that drive results.

📎 Connect with Huxley Peckham: https://www.linkedin.com/in/huxley-peckham/

📎 Connect with the host Wilhelm Laubach (Will)https://www.linkedin.com/in/wilhelmlaubach/

Are you a tech or SaaS founder looking to grow faster and avoid common mistakes? This podcast is made for you!

Learn essential lessons on marketing, psychology, and AI - powerful tools that can make or break your startup journey.

Hosted by Wilhelm Laubach, a seasoned on-demand marketing director with 15+ years of experience, we dive into real stories from founders and top specialists. Discover the critical aha moments that changed their startups - so you can skip the painful learning curve.

🚀 Understand people better. Master your mindset. Build smarter, grow faster.

🎧 Follow us now and don't miss new episodes.

💬 Want to boost your startup’s marketing?
Schedule a consultation with Wilhelm https://www.linkedin.com/in/wilhelmlaubach/ and get insights from 15+ years of real-world experience helping tech and SaaS founders grow faster!

Get marketing advice from someone who's been in your shoes.

#SaaSStartup #StartupGrowth #MarketingStrategy #EntrepreneurMindset

🎥 In this episode, I sit down with Veronica Nigro, co-founder of MakeInf, to explore the fascinating world of AI agents — what they are, how they work, and why they could completely change how startups operate.

Veronica shares her journey from building predictive models for Formula 1 races to launching MakeInf, an open-source library and serverless cloud for AI agents. If you've ever wondered how AI agents go beyond chatbots, how they automate complex workflows, or how developers are using them to build smarter systems — this is the episode for you.

Whether you're a technical founder, indie hacker, or simply curious about the future of AI-powered automation, you’ll learn:

- ✅ What an AI agent actually is (not just hype!)

- 🛠 How devs can integrate them with one line of code

- 📈 Real startup use cases (from scraping to full-on workflows)

- 🚀 Why MakeInf got 200 developer signups in 30 days

- 🧠 What startup founders need to know before jumping in

- 🔐 How AI agents handle security and prompt anonymization

Veronica also shares clever growth hacks (like using GitHub stars for outreach), the story behind building MakeInf from scratch, and her thoughts on the future of AI agents — including the idea that one day, AI might build other AI.

#AIagents #StartupTools #DeveloperTools #SaaS #Founders

📌 Try MakeInf (still free to use): https://mkinf.io👩‍💻 Contact Veronica:https: //www.linkedin.com/in/veronica-nigro/https://x.com/mkinf_iohttps://github.com/mkinf-io

🎙 Hosted by Wilhelm from https://masterful.info/

👋 If you found this helpful, like the video, subscribe for more founder interviews, and leave a comment sharing how you’re thinking about AI in your startup.