Amazon Marketing Cloud (AMC) is the most powerful tool you’re not using. In this deep dive episode, Norm Farrar is joined by Mansour Narouzi of Incrementum Digital to break down how the smartest Amazon brands are using AMC to gain a competitive edge, unlock hidden customer data, and build powerful ad strategies using real insights. Whether you’re a 7-figure seller or just getting started with DSP, this is your no-fluff, straight-tactics guide to understanding and using AMC — in plain English.
🚨 AMC Access Template: - https://docs.google.com/document/d/18uZH2vKmPN8G0mpI8HW-Z8vsRd_Z_lLgGMck2D7-ByI/edit?usp=sharing
You'll learn:
- How to access AMC for free without an agency
- Why AMC is critical for tracking lifetime value, attribution, and retention
- How to build powerful audiences (cart abandoners, page viewers, high-LTV lookalikes)
- Mistakes brands make with campaigns, bidding, and match types
- How AMC works alongside Amazon’s shift to Rufus and audience-first targeting
- Real AMC use cases: 5x CTR boosts, brand defense tactics, lowering ACoS
- How to measure customer acquisition cost using AMC
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Timestamps
00:00 – Intro & What is AMC? Explained Simply
04:00 – Why Amazon Marketing Cloud is a Big Deal
08:00 – Connecting Website Data to AMC
11:45 – Can AMC Track TikTok Sales?
15:20 – Free Access: How to Get Into AMC
18:40 – Lifetime Value & Ad Spend Transparency
22:05 – Audience Creation Examples (Cart Abandoners, Wishlist)
26:10 – Custom Audiences Now Work in Sponsored Ads
30:30 – AMC + Rufus = The Future of Targeting
34:00 – Campaign Optimization with AMC Data
38:00 – Branded Search Drop-Offs & Retargeting
41:10 – Testing Lookalikes for High LTV Shoppers
45:00 – Amazon Ad Mistakes Most Brands Make
49:00 – How to Launch with Broad vs. Exact Match
55:00 – Low-Hanging Fruit: Ready-to-Use AMC Templates
59:10 – Multi-Touch Attribution Models with AMC
1:02:40 – Brand Tailored Promotions (Boosting Conversions)
1:06:00 – Final Thoughts + How to Get Started with AMC
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This episode is sponsored by Levanta: Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.
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This is the playbook Amazon agencies don’t want you to figure out.
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🧠 Guest: Mansour Narouzi Mansour Norouzi’s background in civil engineering shapes his meticulous, analytical approach to e-commerce advertising. His strong leadership helped build a 100+ person team and developed proprietary tools like DataOwl to simplify complex data for actionable insights. Known for scaling brands efficiently through his own experience as an Amazon brand owner, Mansour is a trusted partner for navigating competitive markets and achieving sustained growth.
🔗 Resources & Mentions AMC Access Template: - https://docs.google.com/document/d/18uZH2vKmPN8G0mpI8HW-Z8vsRd_Z_lLgGMck2D7-ByI/edit?usp=sharing
40 分