Grab your free Amazon Audit - https://flatworldnetwork.com/

Amazon’s search algorithm is changing — fast. In this episode of Lunch With Norm, Max Sinclair, founder of Ecomtent, explains how AI is completely reshaping Amazon’s search, discovery, and advertising ecosystem. We dive into how tools like COSMO and RUFUS are powering Amazon’s next generation of search, what this means for listing optimization, and how sellers should approach Amazon PPC in 2025 and beyond.

If you’re still using the same SEO strategies from 2022, you’re already behind. Max shares actionable strategies for creating listings that rank in AI-powered search, how to align your content with the new ranking systems, and why traditional keyword-first thinking no longer works.

We also cover how to structure your product pages, the importance of visuals, and how to test what actually converts.

This is a must-watch for Amazon FBA sellers, agencies, and ecommerce brands who want to stay ahead of how AI is transforming the Amazon marketplace.

In this episode:

- How AI is changing Amazon SEO and PPC

- Why Amazon’s COSMO and RUFUS models matter

- Creating content that performs in AI-driven search

- The future of listing optimization and conversion

- Tools like ProductPinion, PickFu, Ecomtent, and ChatGPT in action

If you're an Amazon seller looking to future-proof your business, this episode breaks down what you need to know—and what you need to change.

Timestamps

00:00:00 - Amazon Search & AI 00:05:26 - AI Changing Search Discovery 00:09:11 - Amazon Rufus Usage Skyrocketing 00:12:00 - AI Open 24/7 00:14:51 - AI & Amazon Customer Experience 00:17:34 - Key Change: Cosmo Intro 00:20:12 - AI & Listing Optimization 00:22:49 - How to Optimize Amazon Listings: 4 Ways 00:25:13 - Amazon's Future: 3 Things 00:28:02 - Search Experience by Category 00:30:58 - Innovation is Key During the AI Era 00:34:20 - Creating a Non-Intrusive Experience For Customers 00:37:48 - New Innovations Coming

Try out Joylink here - joylink.io/?aff=lunchwithnorm

In this episode of Lunch With Norm, Erik Stomp reveals the Amazon affiliate tool that’s changing the game. Whether you’re an affiliate, creator, or seller, JoyLink helps you earn more by making link sharing easier, tracking performance in real-time, and simplifying Amazon’s confusing attribution system.

What You'll Learn:

- How Erik grew JoyLink from scratch with co-founder Aveek

- Why deep links, instant tracking, and conversion clarity matter

- How affiliates and sellers can use this tool to drive off-site traffic

- Why big creators are switching to smarter Amazon tools

Timestamps

00:00 Introduction

00:34 Amazon Affiliate Tool

01:03 Negative Reviews

02:10 Who is Erik Stomp

04:48 Amazon Traffic Boost

06:20 Amazon Launch Strategy with Affiliates

10:43 Amazon Affiliate Failures?

14:12 Amazon Creator Insights

19:12 Future Tactics for Affiliate Marketing

23:45 Conclusion

Levanta Shift Calculator - 🚨 Get My Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0

SEO in 2025 is changing fast — from AI-driven search to SGE optimization, you need smarter strategies to stay visible. In this episode, Steve Wiideman shares his proven SEO framework using tools like Google Search Console, SEMrush, and SearchAtlas. Whether you're running a content site, an Amazon brand, or an eCommerce store, this is the SEO blueprint you've been waiting for.

🔍 What You’ll Learn

- Why keyword volume is dead (and what to track instead)

- How Google is evolving with AI & SGE

- Tools & frameworks for modern content optimization

- The 5 tools every marketer should be using

- Real-world tips for schema, site audits, and topical authority

- Why AI-written content still needs human-driven strategy

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This episode is sponsored by Levanta:

Most sellers rely on ads to grow. But lately, that growth comes at a higher price. ROAS is inconsistent. CPCs are rising. And scaling often means overspending. Levanta’s Affiliate Shift Calculator helps you explore a smarter mix—by modeling what would happen if you reallocated a portion of your ad spend into affiliate marketing. It’s a free, expert-built forecast based on your own inputs—not guesswork.

🚨 Get Levanta's Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0 _________________________________

Timestamps

00:00 – Intro: Meet SEO Expert Steve Wiideman

02:30 – What SEO Looks Like in 2025

05:42 – Why Search Volume Doesn’t Matter Anymore

07:55 – How to Build Topic Clusters That Rank

10:20 – 5 Tools Steve Uses for SEO Workflows

13:05 – AnswerThePublic for LLM Optimization

15:15 – Google’s AI Search Experience (SGE)

18:00 – How to Future-Proof Your Content Strategy

21:22 – The Role of Schema in Ranking

24:15 – Automating SEO with SearchAtlas & WordLift

27:10 – Content Refresh Framework: Improve What Exists

29:40 – What Most Brands Get Wrong with SEO

33:00 – SEO for eCommerce vs Content Sites

36:20 – Should You Still Write Blog Posts in 2025?

39:05 – Building Internal Links the Right Way

42:30 – Final Thoughts & Where to Learn More from Steve