In this episode of the Loan Officer Breakfast Club, Chris Johnstone reveals how the CRM doesn’t just store your data—it actually evaluates your business and identifies what's broken. Even better, it shows you exactly how to fix it with one click. From flagging outdated business listings to boosting your trust and authority online, this tool helps loan officers get found, convert more leads, and stay compliant—all without manual effort.

Want to build a business that works for you, not the other way around? Jump on every Friday at noon ET at http://builditwithchris.com.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

In this episode of the Loan Officer Breakfast Club, Owen Lee dives into one of the most overlooked keys to growing your business: real client follow-up. He breaks down why relying solely on email drip campaigns just doesn’t cut it anymore. If you're not calling your past clients or actively monitoring your database for activity, you're leaving money on the table.

Owen explains the importance of building systems that go beyond automation—like scheduling regular check-in calls and setting up alerts to catch when past clients are back in the market. This isn't theory—it’s the kind of actionable strategy that keeps loan officers top-of-mind and earning repeat business.

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com

In this episode of the Loan Officer Breakfast Club, Chelsea Gardner drops a crucial insight that could completely reshape how you run Facebook ads. Spoiler alert: it's not about selling. Chelsea explains how running targeted ads that showcase who you are—not just what you offer—can actually create stronger connections with agents and prospects. Whether it’s a quick clip of your kid’s ballgame or a peek at your backyard garden, it all builds trust.

If you're a loan officer trying to stand out without sounding like a broken sales pitch, this is the episode you need to see.

Get Chelsea’s Meta Ad Targeting Guide here: http://fullyalignedmarketing.com/metaguide

LIVE Zoom Meeting Access: https://www.BreakfastClubZoom.com

Free Strategy Call for Loan Officers: https://www.MortgageTrainingCall.com

Learn More About Us: https://www.MortgageMarketingAnimals.com