This episode of Let's Talk Marketing explores the power of psychology-driven marketing and its impact on demand generation. Host Katya Allison interviews Rai Cornell, CEO and Strategic Marketing Consultant at Cornell Content Marketing, about her approach to B2B marketing, her transition from mental health to marketing, and how her framework, "The ELITE Method," is revolutionizing how businesses connect with their ideal buyers. Rai discusses the importance of empathy in marketing, how to build long-term demand generation strategies, and why understanding buyer psychology is crucial for success.

Listeners will walk away with insights on:

• Rai's background in psychology shapes her unique approach to B2B demand generation.
• Demand generation is about building relationships, not just capturing leads.
• The ELITE Method includes examining, learning, implementing, transforming, and enhancing your marketing strategies.
• Understanding the buyer’s pain points, even peripheral ones, is key to effective content strategy.
• Thought leadership should focus on articulating a company’s unique differences, not just filling the content pipeline.
• Empathy in marketing leads to better connection and less transactional messaging.
• A feedback loop between sales and marketing ensures continuous learning and improves content quality.
• Companies should focus on long-term strategies to fill their pipeline sustainably, not just short-term lead generation.

Show Links:

https://cornellcontentmarketing.com/demandgenkit

https://www.linkedin.com/in/raicornell/

https://www.linkedin.com/in/raicornell/

This episode of "Let's Talk Marketing" explores the power of word-of-mouth marketing and customer acquisition. Host Katya Allison interviews Landon Taylor, CEO of Snoball, a Word of Mouth Marketing platform. The discussion dives deep into the importance of balancing marketing strategies with customer acquisition costs (CAC) and how businesses can utilize word-of-mouth strategies for long-term success. Landon shares his experiences with customer acquisition, the importance of tracking key metrics, and why businesses must diversify their marketing efforts. He also provides valuable insights on leveraging user-generated content (UGC) and creating customer loyalty through consistent engagement.

Listeners will walk away with insights on:

• Customer acquisition cost (CAC) is calculated by dividing total sales and marketing costs by the number of new customers acquired.
• A good CAC-to-LTV (lifetime value) ratio is essential for maintaining a profitable marketing strategy.
• Lead generation and nurturing should be treated as distinct stages in the marketing funnel.
• Diversifying marketing efforts across different channels helps mitigate risks of dependency on a single source like Google Ads.
• Experimentation is key: marketers must adapt to changing trends and continuously evaluate what works for their business.
• Word-of-mouth marketing relies on maintaining ongoing one-on-one conversations with customers to drive referrals and build brand advocacy.
• User-generated content (UGC) can be integrated with paid marketing to enhance conversion rates and improve social proof.
• Businesses should prioritize consistent communication and trust-building with customers to create a sustainable word-of-mouth flywheel.
• Marketers should always be learning and refining their skills, ensuring they stay ahead of industry changes.

Episode Links:

• https://snoball.com
• https://www.linkedin.com/in/landonstaylor/
• https://x.com/@landonstaylor

This episode of "Let's Talk Marketing" explores leadership, company culture, and remote work in the modern world. Host Katya Allison interviews Chris Dyer, a recognized expert on company culture and leadership, about his experiences and insights into managing remote and hybrid teams. With a focus on creating high-performing cultures, Chris shares his strategies for fostering creativity, collaboration, and connection within teams working in a remote or hybrid environment. He also discusses his unique "seven pillars" approach to building company culture, how leaders can maintain transparency, positivity, and recognition, and the growing impact of AI on the future of work

Listeners will walk away with insights on:

• Hybrid and remote work require a reinvention of traditional work models for success.
• Effective meetings in a remote setting require intentionality and clear purposes.
• Transparency, positive leadership, and recognition are key to a high-performing culture.
• Chris Dyer’s "seven pillars" framework for company culture includes uniqueness, listening, and accountability.
• Hybrid teams benefit from structure, with meetings like "cockroach meetings" focused on one specific problem.
• Leaders should prioritize deep connection and empathy in remote or hybrid team settings.
• Saying "yes" more often can open opportunities and spark innovation in business.
• Creativity in meetings can be fostered with specific naming and purpose, like "creative caterpillar" meetings.
• Company culture is not about quantity but about quality and meaningful connections within teams.
• AI could shape the future of remote and hybrid work, but human trust and interaction will remain critical.

Episode Links:

https://www.linkedin.com/in/chrisdyer7/

https://www.tiktok.com/@chrisdyer.com

https://www.instagram.com/chrispdyer7/

https://x.com/ChrisPDyer

https://chrisdyer.com/

https://www.facebook.com/chrispdyer7

https://youtu.be/NtgtkAoGgT4

This episode of "Let's Talk Marketing" explores the intricacies of Google Analytics 4 (GA4) and its impact on marketing. Host Katya Allison interviews Jeff Greenfield, CEO and co-founder of Provolytics, a measurement company specializing in a privacy-first world. Jeff discusses the pros and cons of GA4, its comparison with Universal Analytics, and how marketers can leverage it for tracking clicks and user behavior. He emphasizes the importance of understanding data aggregation, impressions, and how to use analytics effectively for marketing strategies. The conversation also touches on balancing work and life, providing insightful advice for marketers.

Listeners will walk away with insights on:

• GA4 is useful for tracking user behavior, but it's not the ultimate measurement tool.
• Impressions are crucial for understanding marketing effectiveness but often missing in GA4.
• Marketers should look beyond clicks and consider impressions for a full view of their campaigns.
• GA4 favors Google-owned platforms like YouTube, which can distort comparative data.
• Work-life balance is essential for creativity and long-term marketing success.
• Avoid relying solely on GA4 for your marketing data; combine it with other analytics sources.
• Custom events in GA4 offer more meaningful insights, but they require effort to set up.
• Marketers should balance their focus between creative strategies and data-driven decisions.
• Being aware of time lags between impressions and conversions can help optimize marketing strategies.
• Staying updated on marketing trends and technologies is vital to staying competitive.

This episode of "Let's Talk Marketing" explores the transformative role of chatbots in building relationships and enhancing marketing strategies. Host Katya Allison interviews Mia Pokriefka and Elissa O'Dell, co-founders of Huxly, a Shorty award-winning creative tech studio. They discuss their innovative approach to using chatbots for storytelling and engagement, emphasizing the importance of conversational design in direct messages (DMs). Mia and Elissa highlight key metrics from their chatbot campaigns, such as impressive response rates and click-through rates. The conversation also delves into the future of AI in marketing, the significance of authentic communication, and the need for brands to foster community connections. Tune in for valuable insights on leveraging chatbots to enhance customer experiences and drive engagement.

Listeners will walk away with insights on:

• Chatbots can facilitate relationship building beyond traditional customer service roles.
• Conversational design enhances audience engagement through interactive experiences.
• High engagement metrics, like 91% response rates, highlight chatbot effectiveness.
• AI can improve personalization and streamline communication for brands.
• Brands must ensure a value exchange in chatbot interactions to maintain trust.
• Building community connections through DMs can enhance ROI and customer loyalty.

Episode Links:

Follow Mia & Elissa on LinkedIn >>> https://www.linkedin.com/in/miapokriefka/ & https://www.linkedin.com/in/elissaodell/

Follow Huxly on IG >>> https://www.instagram.com/heyhuxly/



This episode of "Let's Talk Marketing" explores the importance of mentorship and community in entrepreneurship. Host Katya Allison interviews Heidi Schalk, a business strategy and visibility coach, who shares her journey of empowering women in business to build and scale their enterprises. Heidi discusses the evolving landscape of business and marketing, emphasizing the necessity of staying updated with trends, particularly in social media and AI. She highlights the significance of aligning with mentors who share similar values and the need for community support among women. Heidi also provides actionable insights on building confidence in business and the importance of celebrating small wins. Tune in for valuable strategies to help you navigate your entrepreneurial journey.

Listeners will walk away with insights on:

• Staying updated with business trends is essential for long-term success in entrepreneurship.
• Finding a mentor who aligns with your values can accelerate growth and development.
• Women often face perfectionism and the pressure to "lone wolf" in business.
• Celebrating small wins is crucial for maintaining motivation and excitement.
• Building confidence involves keeping commitments to oneself and reaching out for help.
• Creating an inclusive environment fosters support among women in business.
• Authentic leadership balances setting clear expectations with empathy and understanding.

Episode Links:

• Follow Heidi on LinkedIn > https://www.linkedin.com/in/heidischalkcoaching/
• Listen to Heidi's Podcast >>https://beshepodcast.com/
• Visit Heidi's Website >> https://heidischalk.com/

This episode of "Let's Talk Marketing" explores the impact of AI on video production and marketing strategies. Host Katya Allison interviews Harrison Roberts, an entrepreneur and innovator in the visual effects and video production industry. Harrison shares his journey from launching a video production company to creating AI-enhanced video content tailored for the insurance sector. He discusses the benefits of AI in streamlining processes, reducing costs, and maintaining high-quality outputs. Harrison also emphasizes the importance of understanding media placement and client needs for effective marketing. The conversation covers the future of AI in advertising, including the rise of digital avatars and the significance of balancing quality and cost. Tune in for valuable insights into leveraging AI for innovative marketing solutions.

Listeners will walk away with insights on:

• AI is transforming video production by reducing costs and enhancing quality.
• Understanding consumer needs is crucial for effective media placement strategies.
• Digital avatars can improve engagement, but quality must remain a priority.
• A balanced approach between production quality and media placement is essential.
• Specialization in AI tools can lead to more efficient content creation.
• Staying updated on AI developments is vital for marketing success.
• Leveraging AI can democratize media placement for smaller brands and budgets

Links you'll want to follow:

https://knockdown.tv/

https://edifits.com/

https://www.linkedin.com/in/harrisonroberts/

https://x.com/harrisonroberts

https://www.instagram.com/harrison.vip/

This episode of "Let's Talk Marketing" explores the important role of consumer insights in building effective brands. Host Katya Allison interviews Brett Townsend, Senior Vice President of Strategy at Questor, who shares his extensive experience in branding and innovation strategy. Brett discusses his journey from consumer insights to leading successful campaigns for major brands. He emphasizes the importance of understanding consumer behavior and emotions, the significance of authentic brand stories, and the need for brands to align with their communities’ values. The conversation highlights how data and empathy can drive marketing strategies, as well as the necessity of having a clear plan for brand storytelling. Tune in to discover actionable insights on building genuine connections with consumers and leveraging data for long-term success.

Listeners will walk away with insights on:

• Understanding consumer insights and narratives is crucial for effective marketing strategies.
• Authenticity and empathy in brand storytelling foster emotional connections with consumers.
• Brands should engage with communities that resonate with their values for success.
• Identifying and addressing consumer conflict is key to creating compelling brand stories.
• Data should guide marketing decisions and help uncover consumer behavior trends.
• Having a clear plan is essential for effective brand storytelling and monetization.
• Brands must balance trend awareness with maintaining authenticity in their messaging.

Follow Brett on LinkedIn >>https://www.linkedin.com/in/brettrtownsend/

Follow Quester >>

www.quester.com

https://www.amazon.com/dp/B0D9KLLZ6J?ref_=pe_93986420_775043100