This episode of "Let's Talk Marketing" explores what it truly means to be a disruptive brand. Host Katya Allison interviews Ryan Chute, founder of an eight-figure agency and Wizard of Ads partner, about breaking away from traditional marketing norms. Ryan shares his unconventional path from high school dropout to leading sales strategist, emphasizing that true differentiation comes from clarity, values, and emotional storytelling—not flashy gimmicks. Listeners will learn how to use constraints to fuel creativity, why building culture feeds buying behavior, and how Commander’s Intent from military strategy can transform your brand’s identity and team alignment. If you want to stand tall in a crowded marketplace and forge meaningful human connections, this conversation is packed with actionable wisdom.

Listeners will walk away with insights on:

• Disruptive brands begin by understanding who they are and what they stand for
• Commander’s Intent creates alignment through clarity, not control
• Flexibility and autonomy empower teams to deliver exceptional brand experiences
• Emotional resonance is the key to being remembered and building loyalty
• Constraints drive creativity and help brands stand out with purpose
• Legacy brands aren’t disruptive—distinctive values are
• AI enhances creativity but can’t replace human connection and storytelling
• Being flawed and raw builds trust; people relate to imperfection
• A focused message wins—don’t throw 10 tennis balls at once
• Marketing should aim for long-term memory, not momentary clicks

Episode Links:

• RyanChute.com

This episode of Let's Talk Marketing explores the power of AI for business efficiency. Host Katya Allison interviews Jason Kramer, founder of Cultivize, about how marketing teams can strategically adopt AI to streamline workflows, improve CRM data hygiene, and elevate LinkedIn engagement. Jason shares practical examples of tools like ChatGPT and Evie AI, explains how marketers can use AI for tasks like lead nurturing and campaign building, and offers advice on overcoming adoption hesitations. Whether you're just beginning with AI or looking to sharpen your strategy, this episode delivers real-world guidance for leveraging tech without losing the human touch.

Listeners will walk away with insights on:

• AI can dramatically improve CRM organization and lead conversion processes.
• Tools like Evie AI enhance LinkedIn engagement through automated content and comment suggestions.
• AI is only as effective as the strategy and direction it’s given—prompting matters.
• Email hygiene is a crucial but overlooked area that benefits from automation.
• ChatGPT is powerful for mapping customer data and creating targeted campaigns.
• Adoption fear stems from misunderstanding AI’s role as an aid—not a replacement.
• Personalized data use with AI helps businesses unlock better decision-making power.
• Niche-specific AI tools may be the future of effective business automation.
• Website: https://cultivize.com/
• LinkedIn: https://www.linkedin.com/in/jasonleighkramer/

This episode of "Let's Talk Marketing" explores the power of personal branding and the importance of standing out in a crowded marketplace. Host Katya Allison interviews Steve Miller, a dynamic thought leader in personal branding and B2B marketing. Steve, the author of Uncopyable YOU: Create a Personal Brand that Gets People to Know You, Like You, Trust You, and Remember You, shares actionable strategies for building a unique personal brand. Steve dives into how understanding human behavior can help individuals and businesses differentiate themselves from competitors and create lasting impressions. This episode will empower you to discover your own unique qualities and apply them effectively to become uncopyable in the marketplace.

Listeners will walk away with insights on:

• Building a unique personal brand helps differentiate you from the competition.
• Emotional connection is key to brand loyalty and recognition.
• "Uncopyable" branding is about discovering and amplifying your unique qualities.
• Human behavior insights are essential for crafting marketing strategies that resonate.
• Consistency in your brand message builds trust and long-term relationships.
• Avoid blending in with competitors; focus on being different and unforgettable.
• Personal storytelling is a powerful tool to engage and connect with your audience.
• Authenticity in marketing is critical for creating meaningful connections that last.

Follow the links:

• I want to be Uncopyable
• Follow on LinkedIn: https://www.linkedin.com/in/steveamiller/
• Follow on X: @steveamiller

As we close out Season 2 of the "Let's Talk Marketing" podcast, host Katya Allison reflects on the exciting journey we've had so far and offers a sneak peek at what's coming in Season 3. With fresh content, including more solo shows and insightful interviews, Katya shares her enthusiasm for delivering the latest marketing trends, strategies, and tips to help marketers and entrepreneurs succeed. Get ready for more engaging content that will empower your marketing career and business growth.

Catch up on all episodes from Season 1 and 2 or join the Let's Talk Marketing community on LinkedIn to stay connected and ahead of the curve!

Let's Talk Marketing on LinkedIn

In this episode of Let's Talk Marketing, host Katya Allison interviews Jennifer Sutton, founder of Bright Marketing and OrangeWIP, about aligning marketing strategy with business goals for sustained growth. Jennifer shares her extensive experience in helping businesses, particularly small businesses, scale through intentional branding and marketing. They dive into key strategies for overcoming common challenges, like dealing with inexperienced vendors, aligning teams, and effectively using data and insights to drive better marketing results. Jennifer emphasizes the importance of balancing creativity with strategy, and the role of marketing in supporting business development.

Listeners will walk away with insights on:

• Marketing is about aligning business strategy with communication and brand execution.
• Avoiding reliance on inexperienced vendors is crucial to long-term marketing success.
• Successful marketing requires focusing on brand differentiation and understanding the target audience.
• Overcoming misalignment in marketing strategies can save time and resources.
• Data and insights should drive marketing decisions, not just subjective feedback.
• Small businesses should start with foundational brand clarity to guide their marketing efforts.
• Embrace the importance of transparency and honesty in managing client expectations.
• Building marketing strategies is a long-term game that requires proper frameworks and intentionality.

This episode of "Let's Talk Marketing" explores how to harness creativity to elevate your brand and marketing strategy. Host Katya Allison interviews Emily-Jane Saroff, a business alignment coach, about how creativity plays a central role in building authentic brands that resonate with their audiences. Emily-Jane shares her journey from network marketing to coaching and how creative problem-solving, emotional intelligence, and brand storytelling are essential for modern marketing success. The conversation delves into how to integrate authenticity into marketing efforts, tap into creative energy, and the importance of aligning with your true self in your business. Emily-Jane also discusses how to manage creative blocks, avoid burnout, and cultivate a marketing approach that feels true to your brand’s voice and message.

Listeners will walk away with insights on:

• Creativity is a superpower in branding and marketing, helping brands stand out authentically.
• Authentic storytelling builds trust and helps create a stronger emotional connection with your audience.
• Tapping into your creative side requires shifting from a logical mindset to a more fluid, expansive state.
• Creative energy can be unlocked through routines, rituals, and taking intentional breaks to reset.
• Creative problem-solving in branding involves connecting seemingly unrelated ideas to create unique marketing strategies.
• Creative confidence grows with practice, just like building a muscle, and it's essential for personal and brand growth.
• Balancing creativity and business strategy ensures that marketing efforts are both innovative and aligned with business goals.
• Allowing yourself to evolve and pivot in your business is necessary for embracing creativity and staying true to your brand’s essence.

In this episode of "Let's Talk Marketing", host Katya Allison explores how marketers can use AI tools to streamline their day-to-day work. She shares her personal experience and favorite AI tools, including Anyword, Jasper, ChatGPT, and Otter AI, to improve productivity, efficiency, and content creation. Katya also discusses the importance of prompt engineering and how using AI effectively can save time and enhance marketing results. The episode provides a deep dive into how AI can be integrated into various marketing functions, from content generation to research and strategy refinement. If you’re curious about how AI can become an essential part of your marketing toolkit, this episode will give you actionable tips and insights to get started.

• AI tools like Anyword, Jasper, and ChatGPT can significantly speed up content generation processes.
• Prompt engineering is crucial for getting AI to produce clear, accurate, and relevant outputs.
• AI is great for extracting and summarizing information, making research tasks more efficient.
• Time-blocking and using AI for routine tasks helps marketers focus on creative and strategic work.
• AI tools like Otter AI make transcription and summarization easier, saving valuable time.
• AI can be used to tailor content for specific audiences, enhancing engagement and relevance.
• Continuous learning and experimenting with new AI tools keep marketing strategies innovative and effective.
• Delegating tasks to AI can help marketers free up time for higher-level creative thinking and decision-making.

This episode of "Let's Talk Marketing" dives into the world of AI and how prompt engineering can elevate your marketing efforts. Host Katya Allison explores the key skills needed to be an effective AI prompt engineer, sharing actionable tips to help marketers craft precise, clear, and effective prompts that maximize AI's potential. Katya explains why AI can be such a powerful tool in marketing—whether it’s automating tasks, generating content, or enhancing decision-making. She also touches on the limitations of AI and how understanding its capabilities and limitations is essential for effective use. If you’ve ever wondered how to harness AI in your marketing or how to improve your current AI prompts, this episode is packed with helpful insights to get you started or take your skills to the next level.

• AI prompt engineering is about crafting clear, specific prompts to get the most accurate results.
• Provide context in prompts to help AI understand the background and give more tailored answers.
• Set tone and style by specifying whether you want the output to be formal, casual, or technical.
• Expected output matters—define the format (list, paragraph, table) to get the result you need.
• Experiment and learn continuously to adapt your prompts as AI technology evolves.
• AI limitations include understanding nuance and memory; always be clear and avoid vague language.
• Be specific with prompts to ensure AI provides relevant and useful results.
• AI can improve efficiency in marketing tasks but requires thoughtful and precise input to reach its potential.