This episode of Let's Talk Marketing explores the power of psychology-driven marketing and its impact on demand generation. Host Katya Allison interviews Rai Cornell, CEO and Strategic Marketing Consultant at Cornell Content Marketing, about her approach to B2B marketing, her transition from mental health to marketing, and how her framework, "The ELITE Method," is revolutionizing how businesses connect with their ideal buyers. Rai discusses the importance of empathy in marketing, how to build long-term demand generation strategies, and why understanding buyer psychology is crucial for success.

Listeners will walk away with insights on:

• Rai's background in psychology shapes her unique approach to B2B demand generation.
• Demand generation is about building relationships, not just capturing leads.
• The ELITE Method includes examining, learning, implementing, transforming, and enhancing your marketing strategies.
• Understanding the buyer’s pain points, even peripheral ones, is key to effective content strategy.
• Thought leadership should focus on articulating a company’s unique differences, not just filling the content pipeline.
• Empathy in marketing leads to better connection and less transactional messaging.
• A feedback loop between sales and marketing ensures continuous learning and improves content quality.
• Companies should focus on long-term strategies to fill their pipeline sustainably, not just short-term lead generation.

Show Links:

https://cornellcontentmarketing.com/demandgenkit

https://www.linkedin.com/in/raicornell/

https://www.linkedin.com/in/raicornell/

This episode of "Let's Talk Marketing" explores the power of word-of-mouth marketing and customer acquisition. Host Katya Allison interviews Landon Taylor, CEO of Snoball, a Word of Mouth Marketing platform. The discussion dives deep into the importance of balancing marketing strategies with customer acquisition costs (CAC) and how businesses can utilize word-of-mouth strategies for long-term success. Landon shares his experiences with customer acquisition, the importance of tracking key metrics, and why businesses must diversify their marketing efforts. He also provides valuable insights on leveraging user-generated content (UGC) and creating customer loyalty through consistent engagement.

Listeners will walk away with insights on:

• Customer acquisition cost (CAC) is calculated by dividing total sales and marketing costs by the number of new customers acquired.
• A good CAC-to-LTV (lifetime value) ratio is essential for maintaining a profitable marketing strategy.
• Lead generation and nurturing should be treated as distinct stages in the marketing funnel.
• Diversifying marketing efforts across different channels helps mitigate risks of dependency on a single source like Google Ads.
• Experimentation is key: marketers must adapt to changing trends and continuously evaluate what works for their business.
• Word-of-mouth marketing relies on maintaining ongoing one-on-one conversations with customers to drive referrals and build brand advocacy.
• User-generated content (UGC) can be integrated with paid marketing to enhance conversion rates and improve social proof.
• Businesses should prioritize consistent communication and trust-building with customers to create a sustainable word-of-mouth flywheel.
• Marketers should always be learning and refining their skills, ensuring they stay ahead of industry changes.

Episode Links:

• https://snoball.com
• https://www.linkedin.com/in/landonstaylor/
• https://x.com/@landonstaylor

This episode of "Let's Talk Marketing" explores leadership, company culture, and remote work in the modern world. Host Katya Allison interviews Chris Dyer, a recognized expert on company culture and leadership, about his experiences and insights into managing remote and hybrid teams. With a focus on creating high-performing cultures, Chris shares his strategies for fostering creativity, collaboration, and connection within teams working in a remote or hybrid environment. He also discusses his unique "seven pillars" approach to building company culture, how leaders can maintain transparency, positivity, and recognition, and the growing impact of AI on the future of work

Listeners will walk away with insights on:

• Hybrid and remote work require a reinvention of traditional work models for success.
• Effective meetings in a remote setting require intentionality and clear purposes.
• Transparency, positive leadership, and recognition are key to a high-performing culture.
• Chris Dyer’s "seven pillars" framework for company culture includes uniqueness, listening, and accountability.
• Hybrid teams benefit from structure, with meetings like "cockroach meetings" focused on one specific problem.
• Leaders should prioritize deep connection and empathy in remote or hybrid team settings.
• Saying "yes" more often can open opportunities and spark innovation in business.
• Creativity in meetings can be fostered with specific naming and purpose, like "creative caterpillar" meetings.
• Company culture is not about quantity but about quality and meaningful connections within teams.
• AI could shape the future of remote and hybrid work, but human trust and interaction will remain critical.

Episode Links:

https://www.linkedin.com/in/chrisdyer7/

https://www.tiktok.com/@chrisdyer.com

https://www.instagram.com/chrispdyer7/

https://x.com/ChrisPDyer

https://chrisdyer.com/

https://www.facebook.com/chrispdyer7

https://youtu.be/NtgtkAoGgT4