This episode of Let's Talk Marketing explores the power of AI for business efficiency. Host Katya Allison interviews Jason Kramer, founder of Cultivize, about how marketing teams can strategically adopt AI to streamline workflows, improve CRM data hygiene, and elevate LinkedIn engagement. Jason shares practical examples of tools like ChatGPT and Evie AI, explains how marketers can use AI for tasks like lead nurturing and campaign building, and offers advice on overcoming adoption hesitations. Whether you're just beginning with AI or looking to sharpen your strategy, this episode delivers real-world guidance for leveraging tech without losing the human touch.

Listeners will walk away with insights on:

• AI can dramatically improve CRM organization and lead conversion processes.
• Tools like Evie AI enhance LinkedIn engagement through automated content and comment suggestions.
• AI is only as effective as the strategy and direction it’s given—prompting matters.
• Email hygiene is a crucial but overlooked area that benefits from automation.
• ChatGPT is powerful for mapping customer data and creating targeted campaigns.
• Adoption fear stems from misunderstanding AI’s role as an aid—not a replacement.
• Personalized data use with AI helps businesses unlock better decision-making power.
• Niche-specific AI tools may be the future of effective business automation.
• Website: https://cultivize.com/
• LinkedIn: https://www.linkedin.com/in/jasonleighkramer/

This episode of "Let's Talk Marketing" explores the power of personal branding and the importance of standing out in a crowded marketplace. Host Katya Allison interviews Steve Miller, a dynamic thought leader in personal branding and B2B marketing. Steve, the author of Uncopyable YOU: Create a Personal Brand that Gets People to Know You, Like You, Trust You, and Remember You, shares actionable strategies for building a unique personal brand. Steve dives into how understanding human behavior can help individuals and businesses differentiate themselves from competitors and create lasting impressions. This episode will empower you to discover your own unique qualities and apply them effectively to become uncopyable in the marketplace.

Listeners will walk away with insights on:

• Building a unique personal brand helps differentiate you from the competition.
• Emotional connection is key to brand loyalty and recognition.
• "Uncopyable" branding is about discovering and amplifying your unique qualities.
• Human behavior insights are essential for crafting marketing strategies that resonate.
• Consistency in your brand message builds trust and long-term relationships.
• Avoid blending in with competitors; focus on being different and unforgettable.
• Personal storytelling is a powerful tool to engage and connect with your audience.
• Authenticity in marketing is critical for creating meaningful connections that last.

Follow the links:

• I want to be Uncopyable
• Follow on LinkedIn: https://www.linkedin.com/in/steveamiller/
• Follow on X: @steveamiller

As we close out Season 2 of the "Let's Talk Marketing" podcast, host Katya Allison reflects on the exciting journey we've had so far and offers a sneak peek at what's coming in Season 3. With fresh content, including more solo shows and insightful interviews, Katya shares her enthusiasm for delivering the latest marketing trends, strategies, and tips to help marketers and entrepreneurs succeed. Get ready for more engaging content that will empower your marketing career and business growth.

Catch up on all episodes from Season 1 and 2 or join the Let's Talk Marketing community on LinkedIn to stay connected and ahead of the curve!

Let's Talk Marketing on LinkedIn