Have you ever said, “I’m not a writer… I don’t know what to say”? You’re not alone.

Today I’m excited to welcome Afia Abrar, someone who’s not just part of my team, but truly part of my mission. She’s a copywriter and messaging strategist who helps coaches and creatives turn their ideas and voice notes into content that sounds like you—and sells with heart.

When we first met inside the Legacy Building Mamas community, I’d been putting off email marketing for seven months. It felt scary and overwhelming—until Afia gently offered her help. Since then, we’ve hit 30–50% open rates and created content my audience truly connects with. She is the secret weapon behind many of the heartfelt, high-converting emails inside the Legacy Building Mamas brand.

In this episode, we’re chatting about:

• messaging that converts
• content that feels like you
• and building a business that honours your life and your legacy.

If email marketing has felt like a block—this is the episode you need.

Chapters:

00:00 The 7-month block I had around email marketing

03:14 Afia’s journey from college teacher to copywriter:

10:32 Her advice if you’re scared to start (or don’t trust anyone to write like you)

17:26 How we make our content sound like ME: You’ll hear the exact process that makes this partnership work.

21:48 How we consistently hit 40–50% open rates on our emails

25:28 Why AI can help—but you are the magic: Afia shares her take on ChatGPT, authenticity, and keeping your soul in your content.

31:23 Afia’s big dream: A beautiful reminder that the work we do goes far beyond business—it can create real change.

💌 Connect with Afia: She’s the real deal. If you’re looking for someone who can help you write like you, Afia’s your person.

📍 Find her on:

Facebook: Afia Abrar

LinkedIn: Afia Abrar

📬 Or reach out via email – afiazeeshan777@gmail.com

Whether you're stuck on email marketing, struggling to sound like yourself, or holding back from sharing your story online—this conversation will remind you of the power of your voice, and how to find the right support to help you use it with confidence.

🎙️ Love This Episode?

✅ Share it on Instagram and tag: https://www.instagram.com/legacy_building_mamas/
✅ Leave a review on your favorite podcast platform.
✅ Send it to a fellow mumpreneur who needs this inspiration.

Your support helps us bring more empowering conversations to women like you. 💕

🎥 Subscribe to My YouTube Channel:

Stay inspired and learn more about building your business! Subscribe here:
👉 https://www.youtube.com/@legacybuildingmamas/videos

Have you ever looked at your life and thought, “Is this really it?”
That was me—ticking all the boxes, climbing the corporate ladder—while quietly breaking inside.

In this episode, I take you deep into my story. The moment I knew the system wasn’t built for us. The day I promised my late mum I’d build a different life—for myself and for my girls.

If you’re a high-achieving woman trying to balance motherhood, business, and self-worth… this one’s for you.

🎙️ What you’ll learn:

• Why success doesn’t have to mean burnout
• The emotional cost of chasing someone else’s version of “having it all”
• What redefining success can look like—on your terms
• Why presence matters more than perfection in parenting and business

CHAPTERS:

00:00 Introduction to Legacy Building

02:26 Reflecting on Personal Growth and Purpose

10:07 Understanding Family and Self-Worth

16:31 The Journey of Building a Relationship

20:51 Redefining Success as a Mother

24:18 The Importance of Presence in Parenting

30:08 Commitment to Change and Growth

39:31 Building a Business with Purpose

43:48 Lessons Learned and Moving Forward

🎧 Subscribe & leave a review if this message matters to you. And please share with a fellow mama who needs to hear this.

This episode touches on mental health and includes a reference to suicide. If you or someone you know is struggling, please reach out to a mental health professional or contact Lifeline at 13 11 14 in Australia.

🎙️ Love This Episode?

✅ Share it on Instagram and tag: https://www.instagram.com/legacy_building_mamas/
✅ Leave a review on your favorite podcast platform.
✅ Send it to a fellow mumpreneur who needs this inspiration.

Your support helps us bring more empowering conversations to women like you. 💕

🎥 Subscribe to My YouTube Channel:

Stay inspired and learn more about building your business! Subscribe here:
👉 https://www.youtube.com/@legacybuildingmamas/videos

Feeling overwhelmed, burnt out, or alone in your motherhood journey?
In this raw and real episode, Ciara Lyons shares her story of infertility, IVF, generational trauma, and how she’s building a wellness movement for Black women—one rooted in rest, softness, and self-advocacy.

As the founder of Her Black Wellness, Ciara is creating space for women who feel unseen. Her journey through loss, burnout, and rediscovering purpose is a powerful reminder that you don’t have to do it all to be worthy.

💬 “I ain’t every woman… it ain’t all in me. And I had to learn that I don’t have to do it all. I’m allowed to rest.” – Ciara

We dive into:

• The invisible weight mothers carry—and why “doing it all” is a myth
• What it means to “stand in the gap” for women navigating trauma
• Grief, IVF, and finding purpose through pain
• High emotions, toddler meltdowns, and motherhood’s mental load
• How building community can heal you—and others
• Why your story matters, even if it still feels tender

If you’ve ever felt like you're carrying too much—this episode will meet you right where you are.

Chapters:

00:00 Introduction: Meet Ciara Lyons: Founder of Her Black Wellness

02:54 Ciara's Why: Empowering Black Women in Health

04:43 Systemic Challenges in U.S. Healthcare

10:11 Building Community and Letting Go of “Doing It All”

16:18 Finding Motivation and Overcoming Challenges in Motherhood

24:53 Ciara's Journey: Pregnancy Loss, IVF & Trauma

29:26 The Journey to Fertility Treatment

36:16 Finding Purpose Through Pain

39:14 Building Community and Connection

42:03 The Power of Email Lists and Real Connections

44:01 Staying True to Yourself and Your Goals

If you’ve ever felt like you had to hold it all together, this conversation will meet you right where you are.

💌 Connect with Ciara:

• Follow her on Instagram: https://www.instagram.com/herblackwellness/
• Join her email list – this is where the real convos happen. No algorithms. No noise. Just real talk, wellness tips, and community: Sign Up Now

🎙️ Love This Episode?

✅ Share it on Instagram and tag: https://www.instagram.com/legacy_building_mamas/
✅ Leave a review on your favorite podcast platform.
✅ Send it to a fellow mumpreneur who needs this inspiration.

Your support helps us bring more empowering conversations to women like you. 💕

🎥 Subscribe to My YouTube Channel:

Stay inspired and learn more about building your business! Subscribe here:
👉 https://www.youtube.com/@legacybuildingmamas/videos

Feeling overwhelmed as a mum juggling business, kids, and mental load?
This 10-minute guided meditation will help you reset, release the pressure, and find calm in the chaos of motherhood and entrepreneurship.

🧘‍♀️ Guided Meditation for Mums Balancing Business, Kids & Life
If you're a busy mum trying to grow your business while raising a family, this calming meditation is your space to pause. In just 10 minutes, you’ll breathe deeper, think clearer, and reconnect with your inner strength—without guilt.

📌 In this guided meditation, you will:

• Release the mental load and let go of overwhelm
• Reconnect with your purpose and find clarity
• Breathe through stress and cultivate inner calm
• Honour your pace and trust your journey
• Reclaim balance between motherhood and business

✨ Who is this for?

• Mumpreneurs and working mothers
• Mums feeling burnt out or overwhelmed
• Women building a business from home
• Mothers looking for a mindful reset during the day

🌀 Repeat these powerful affirmations:
💜 I am grounded, even in chaos.
💜 I am worthy of rest and success.
💜 I release what is not mine to carry.
💜 I am building a life that aligns with my values.
💜 I am enough, just as I am.

🎙️ Love This Episode?

✅ Share it on Instagram and tag: https://www.instagram.com/legacy_building_mamas/
✅ Leave a review on your favorite podcast platform.
✅ Send it to a fellow mumpreneur who needs this inspiration.

Your support helps us bring more empowering conversations to women like you. 💕

🎥 Subscribe to My YouTube Channel:

Stay inspired and learn more about building your business! Subscribe here:
👉 https://www.youtube.com/@legacybuildingmamas/videos

In today’s episode, we’re tackling a struggle many mums in business face – how to grow their income without burning out. If you've ever felt like scaling means adding more to your already overflowing to-do list, this episode is for you!

Our guest, Lani Jackson, is a business coach and the founder of Empowered for More, where she helps women double their income without doubling their workload. She’s also built a thriving community of over 8,000 women, proving that success doesn’t mean doing it all.

Key Moments & Takeaways:
00:00 Lani’s journey from blogger & VA to business coach and community builder, all whilst raising 6 kids

05:13How she grew a thriving 8K+ member Facebook group in just 4 years

08:15The right way to promote yourself in Facebook groups without being spammy

11:30Focus on these 4 things for Connection

12:53 The strategy behind keeping a community engaged without it taking over your life

20:15Lani’s story on how she built her family of Six with a mix of biological children, fostering and adopting

25:05Feeling maxed out? Here's the first thing to look at when scaling

28:00The biggest busy-work traps that keep entrepreneurs stuck

38:15How to simplify your business while scaling income

40:45Lani’s client success story: From $4K months to an $18K month without burnout

45:38Final takeaway: "Just do it scared." Why confidence comes from taking action

📲 Follow Lani on Instagram: https://instagram.com/lanijjackson

📢 Upcoming Event: Custom Cash Challenge (March 25-26) – Learn how to price & package your offers to scale your income!
👉 Sign up here

🔗 Join Lani’s Community: The Society - A Place for Women Entrepreneurs
👉 https://www.facebook.com/groups/brilliantmompreneurssociety

🎧 Listen to Lani’s Podcast: Actually, The Podcast
👉 https://open.spotify.com/show/1g7FJ5C5cdv1JTa5vXXAcr?si=2dac24f0a2ff4351

🎙️ Love This Episode?

✅ Share it on Instagram and tag: https://www.instagram.com/legacy_building_mamas/
✅ Leave a review on your favorite podcast platform.
✅ Send it to a fellow mumpreneur who needs this inspiration.

Your support helps us bring more empowering conversations to women like you. 💕

🎥 Subscribe to My YouTube Channel:

Stay inspired and learn more about building your business! Subscribe here:
👉 https://www.youtube.com/@legacybuildingmamas/videos

Ever feel like you’re doing all the things in your business but still not seeing the results you want? You're showing up, posting, answering emails, juggling the mental load of motherhood — and yet, it feels like you’re running in circles.

I see you. I've been there.

But here’s the thing—real growth doesn’t come from doing more. It comes from thinking strategically, making intentional decisions, and leveraging your time wisely so you can actually build a business that supports your life—not one that drains you.

That’s what we’re diving into in this episode. Strategic thinking isn’t just a skill—it’s a game changer. And once you learn how to reverse-engineer your goals, simplify your sales, and focus on what truly moves the needle, everything changes.

Because success isn’t about doing it all. It’s about doing the right things.

Chapters & Timestamps:

00:00 Intro to the Episode
02:45 The Importance of Strategic Thinking for Business Growth
04:20 Step 1: Begin with the End in Mind – Reverse Engineering Your Goals
19:20 Step 2: The Pareto Principle – How 80% of Results Come from 20% of Your Actions
23:05 Step 3: Create a Simple Sales System for Consistent Revenue
29:10 Building Authority and Trust Through Strategic Content
30:10 Step 4: Data-Driven Decisions – Taking the Guesswork Out of Business Growth
36:00 Step 5: Mastering Time Management and Delegation as a Mumpreneur
39:11 The Power of Outsourcing for Business Scalability
43:52 Embracing Imperfection in Business and Motherhood
48:00 Strategic Thinking for Sustainable Growth and Long-Term Success

Are You Ready to Start Thinking Like a CEO?
✨ Join the HER Digital Freedom Membership—for just $57 AUD/month, you’ll get access to strategic business coaching, a supportive community, and the step-by-step roadmap to help you build a business that works for you. Spots are limited—there are only 3 left at this price!

Click Here to Secure this Price Today!

📩 DM me on Instagram @Legacy_Building_Mamas and tell me: What’s one thing you’re going to start delegating, automating, or eliminating after listening to this episode?

👉 If this episode helped you, screenshot it, tag me on IG, and share your biggest takeaway!

🎙️ Love This Episode?

✅ Share it on Instagram and tag: https://www.instagram.com/legacy_building_mamas/
✅ Leave a review on your favorite podcast platform.
✅ Send it to a fellow mumpreneur who needs this inspiration.

Your support helps us bring more empowering conversations to women like you. 💕

🎥 Subscribe to My YouTube Channel:

Stay inspired and learn more about building your business! Subscribe here:
👉 https://www.youtube.com/@legacybuildingmamas/videos

Ever wondered why your business looks profitable on paper but your bank account tells a different story? You're not alone. Cash flow problems sink more businesses than anything else, and understanding the difference between revenue and profit is the first step to financial success.

In this episode, I sit down with Julianna Nagy, finance expert and founder of Horizon Accounts, to break down business finances in a way that actually makes sense. No jargon, no fluff—just straight-up advice on managing your money, setting SMART financial goals, and making sure your business stays profitable.

Chapters:

00:00 Intro to Julianna: after leaving her corporate career, she built a successful bookkeeping practice from the ground up while prioritizing family and freedom.

07:10 Why bookkeeping is the foundation of financial success.

08:35 Revenue vs. Profit: What No One Tells You: Six figures sounds great, but what does that really mean for your bank account?

11:45 SMART Financial Goals: What They Are & Why They Work: A simple, proven way to set financial goals that actually make sense for your business.

14:30 Reducing Expenses & Cash Flow: Where You’re Probably Wasting Money

19:20 Planning for Slow Months (Without the Stress) - Grab your FREE SMART Goal Workbook

23:10 The Power of Collaboration in Business: How Julianna leverages collaboration with other professionals to reduce stress and keep her business running smoothly—even when she takes time off.

31:00 The Mindset Shift That Makes Managing Money Easier: Why money mindset matters and how to overcome financial fear.

36:00 The #1 Piece of Financial Advice for Business Owners

Don’t let cash flow struggles hold you back. Start making smarter financial decisions today!

📩 Get your Free Resource!
Grab Julianna’s SMART Goal-Setting Workbook and start taking control of your business finances—without the overwhelm.
➡️Download Here

💬 Connect with Julianna:
Instagram
Facebook

Website: www.horizonaccounts.com.au
Podcast: Prosperity on the Horizon

🎙️ Love This Episode?

✅ Share it on Instagram and tag: https://www.instagram.com/legacy_building_mamas/
✅ Leave a review on your favorite podcast platform.
✅ Send it to a fellow mumpreneur who needs this inspiration.

Your support helps us bring more empowering conversations to women like you. 💕

🎥 Subscribe to My YouTube Channel:

Stay inspired and learn more about building your business! Subscribe here:
👉 https://www.youtube.com/@legacybuildingmamas/videos

Are you feeling overwhelmed, exhausted, or ready to give up? This guided meditation for resilience and motivation will help you push through self-doubt, release stress, and reconnect with your inner strength.

💡 In this meditation, you will:
✅ Let go of comparison and self-doubt
✅ Reconnect with your purpose and vision
✅ Build resilience and trust your journey
✅ Find the motivation to keep showing up, even when it feels hard

🔔 Subscribe for more guided meditations & motivation: https://www.youtube.com/@legacybuildingmamas/videos

✨ Why This Meditation Will Help You:
Life can feel overwhelming at times. Maybe you’re working toward a goal, building a business, raising a family, or just trying to find clarity in your journey. This meditation is designed to remind you that progress, not perfection, is the key to success.

Breathe in trust. Breathe out doubt.

You are exactly where you need to be.
🌀 Repeat These Affirmations:
💙 I trust my journey.
💙 I am on the right path.
💙 I keep showing up, no matter what.
💙 I release comparison and embrace my own pace.
💙 I have everything I need within me.

👉 Want more support on your journey?
💫 Join our community for exclusive resources and guidance: https://www.facebook.com/groups/legacybuildingmamas

📲 Connect with Me on Instagram: https://www.instagram.com/legacy_building_mamas/

🎙️ Love This Episode?

✅ Share it on Instagram and tag: https://www.instagram.com/legacy_building_mamas/
✅ Leave a review on your favorite podcast platform.
✅ Send it to a fellow mumpreneur who needs this inspiration.

Your support helps us bring more empowering conversations to women like you. 💕

🎥 Subscribe to My YouTube Channel:

Stay inspired and learn more about building your business! Subscribe here:
👉 https://www.youtube.com/@legacybuildingmamas/videos