Have you ever said, “I’m not a writer… I don’t know what to say”? You’re not alone.

Today I’m excited to welcome Afia Abrar, someone who’s not just part of my team, but truly part of my mission. She’s a copywriter and messaging strategist who helps coaches and creatives turn their ideas and voice notes into content that sounds like you—and sells with heart.

When we first met inside the Legacy Building Mamas community, I’d been putting off email marketing for seven months. It felt scary and overwhelming—until Afia gently offered her help. Since then, we’ve hit 30–50% open rates and created content my audience truly connects with. She is the secret weapon behind many of the heartfelt, high-converting emails inside the Legacy Building Mamas brand.

In this episode, we’re chatting about:

• messaging that converts
• content that feels like you
• and building a business that honours your life and your legacy.

If email marketing has felt like a block—this is the episode you need.

Chapters:

00:00 The 7-month block I had around email marketing

03:14 Afia’s journey from college teacher to copywriter:

10:32 Her advice if you’re scared to start (or don’t trust anyone to write like you)

17:26 How we make our content sound like ME: You’ll hear the exact process that makes this partnership work.

21:48 How we consistently hit 40–50% open rates on our emails

25:28 Why AI can help—but you are the magic: Afia shares her take on ChatGPT, authenticity, and keeping your soul in your content.

31:23 Afia’s big dream: A beautiful reminder that the work we do goes far beyond business—it can create real change.

💌 Connect with Afia: She’s the real deal. If you’re looking for someone who can help you write like you, Afia’s your person.

📍 Find her on:

Facebook: Afia Abrar

LinkedIn: Afia Abrar

📬 Or reach out via email – afiazeeshan777@gmail.com

Whether you're stuck on email marketing, struggling to sound like yourself, or holding back from sharing your story online—this conversation will remind you of the power of your voice, and how to find the right support to help you use it with confidence.

🎙️ Love This Episode?

✅ Share it on Instagram and tag: https://www.instagram.com/legacy_building_mamas/
✅ Leave a review on your favorite podcast platform.
✅ Send it to a fellow mumpreneur who needs this inspiration.

Your support helps us bring more empowering conversations to women like you. 💕

🎥 Subscribe to My YouTube Channel:

Stay inspired and learn more about building your business! Subscribe here:
👉 https://www.youtube.com/@legacybuildingmamas/videos

Have you ever looked at your life and thought, “Is this really it?”
That was me—ticking all the boxes, climbing the corporate ladder—while quietly breaking inside.

In this episode, I take you deep into my story. The moment I knew the system wasn’t built for us. The day I promised my late mum I’d build a different life—for myself and for my girls.

If you’re a high-achieving woman trying to balance motherhood, business, and self-worth… this one’s for you.

🎙️ What you’ll learn:

• Why success doesn’t have to mean burnout
• The emotional cost of chasing someone else’s version of “having it all”
• What redefining success can look like—on your terms
• Why presence matters more than perfection in parenting and business

CHAPTERS:

00:00 Introduction to Legacy Building

02:26 Reflecting on Personal Growth and Purpose

10:07 Understanding Family and Self-Worth

16:31 The Journey of Building a Relationship

20:51 Redefining Success as a Mother

24:18 The Importance of Presence in Parenting

30:08 Commitment to Change and Growth

39:31 Building a Business with Purpose

43:48 Lessons Learned and Moving Forward

🎧 Subscribe & leave a review if this message matters to you. And please share with a fellow mama who needs to hear this.

This episode touches on mental health and includes a reference to suicide. If you or someone you know is struggling, please reach out to a mental health professional or contact Lifeline at 13 11 14 in Australia.

🎙️ Love This Episode?

✅ Share it on Instagram and tag: https://www.instagram.com/legacy_building_mamas/
✅ Leave a review on your favorite podcast platform.
✅ Send it to a fellow mumpreneur who needs this inspiration.

Your support helps us bring more empowering conversations to women like you. 💕

🎥 Subscribe to My YouTube Channel:

Stay inspired and learn more about building your business! Subscribe here:
👉 https://www.youtube.com/@legacybuildingmamas/videos

Feeling overwhelmed, burnt out, or alone in your motherhood journey?
In this raw and real episode, Ciara Lyons shares her story of infertility, IVF, generational trauma, and how she’s building a wellness movement for Black women—one rooted in rest, softness, and self-advocacy.

As the founder of Her Black Wellness, Ciara is creating space for women who feel unseen. Her journey through loss, burnout, and rediscovering purpose is a powerful reminder that you don’t have to do it all to be worthy.

💬 “I ain’t every woman… it ain’t all in me. And I had to learn that I don’t have to do it all. I’m allowed to rest.” – Ciara

We dive into:

• The invisible weight mothers carry—and why “doing it all” is a myth
• What it means to “stand in the gap” for women navigating trauma
• Grief, IVF, and finding purpose through pain
• High emotions, toddler meltdowns, and motherhood’s mental load
• How building community can heal you—and others
• Why your story matters, even if it still feels tender

If you’ve ever felt like you're carrying too much—this episode will meet you right where you are.

Chapters:

00:00 Introduction: Meet Ciara Lyons: Founder of Her Black Wellness

02:54 Ciara's Why: Empowering Black Women in Health

04:43 Systemic Challenges in U.S. Healthcare

10:11 Building Community and Letting Go of “Doing It All”

16:18 Finding Motivation and Overcoming Challenges in Motherhood

24:53 Ciara's Journey: Pregnancy Loss, IVF & Trauma

29:26 The Journey to Fertility Treatment

36:16 Finding Purpose Through Pain

39:14 Building Community and Connection

42:03 The Power of Email Lists and Real Connections

44:01 Staying True to Yourself and Your Goals

If you’ve ever felt like you had to hold it all together, this conversation will meet you right where you are.

💌 Connect with Ciara:

• Follow her on Instagram: https://www.instagram.com/herblackwellness/
• Join her email list – this is where the real convos happen. No algorithms. No noise. Just real talk, wellness tips, and community: Sign Up Now

🎙️ Love This Episode?

✅ Share it on Instagram and tag: https://www.instagram.com/legacy_building_mamas/
✅ Leave a review on your favorite podcast platform.
✅ Send it to a fellow mumpreneur who needs this inspiration.

Your support helps us bring more empowering conversations to women like you. 💕

🎥 Subscribe to My YouTube Channel:

Stay inspired and learn more about building your business! Subscribe here:
👉 https://www.youtube.com/@legacybuildingmamas/videos