In this episode of Just Peter, I sit down with longtime Microsoft Dynamics veteran Jon Rivers. He is a community advocate, Volkswagen enthusiast, marketing expert, and mentor to many in the channel.

Jon shares insights from over two decades in the Dynamics space, from his early Convergence days to helping ISVs and VARs build smarter marketing foundations through his agency, Marketeery. We talk about how to grow your network in a tight-knit ecosystem, the power of mentoring, and the common pitfalls partners face when it comes to brand visibility.

We also dive into Jon’s personal life; his passion for classic Volkswagens, his dream of becoming a chef, and why community still drives him after all these years. A must-listen for newcomers and seasoned professionals alike.

This is Part 2 of our conversation with Jacob Pepper — and this time, it’s deeply personal.

In this special Diversity in Dynamics edition, Jacob shares:

• What “bringing your full self to work” actually looks like

• His experience as a young gay professional in a straight-majority space

• What companies often get wrong about inclusion

• And the advice he would give to anyone who doesn’t yet see themselves represented in this ecosystem

Catch Part 1 to hear Jacob’s perspective on ISV strategy, partner events, and building a career in Dynamics.

This is Part 1 of a special 2-part conversation with Jacob Pepper, Business Development Manager at Fidesic.

In this first half, we cover:

• His journey from intern to ISV rep in the Microsoft Dynamics channel

• What it’s like being the youngest person at industry events

• Why he believes ROI on events is often misunderstood

• How Gen Z is starting to shape the future of the channel

Part 2 continues with an honest conversation on identity, inclusion, and representation as part of our Diversity in Dynamics series. Watch it next.