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“Community, Cooking, and Channel Wisdom” with Jon Rivers

“Community, Cooking, and Channel Wisdom” with Jon Rivers

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In this episode of Just Peter, I sit down with longtime Microsoft Dynamics veteran Jon Rivers. He is a community advocate, Volkswagen enthusiast, marketing expert, and mentor to many in the channel.


Jon shares insights from over two decades in the Dynamics space, from his early Convergence days to helping ISVs and VARs build smarter marketing foundations through his agency, Marketeery. We talk about how to grow your network in a tight-knit ecosystem, the power of mentoring, and the common pitfalls partners face when it comes to brand visibility.


We also dive into Jon’s personal life; his passion for classic Volkswagens, his dream of becoming a chef, and why community still drives him after all these years. A must-listen for newcomers and seasoned professionals alike.

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