Simon asks Lisa about the fundamentals of email marketing and its importance for businesses. They explore the benefits of email over other media, ethical considerations in list building, and the components of effective email marketing. The discussion also covers mobile optimization, measuring success, choosing the right platforms, common mistakes, and practical steps for getting started with email marketing.
#itsmostlymarketing, #tangentstotactics, #smbmarketing, #marketing, #smallbusinessmarketing, #emailmarketing, #customermarketing, #emailstrategies

Lisa and Simon pause from the regularly scheduled program to answer listener questions. They explore various marketing strategies, focusing on audience engagement, the importance of mapping marketing funnels, and personalizing approaches for diverse customer bases. They discuss the challenges of lead magnets and conversion rates and provide insights into marketing opportunities.

#itsmostlymarketing #tangentstotactics #smbmarketing #marketing #smallbusinessmarketing #leadmagnets #webstrategy #leadgeneration

Lisa and Simon explore the concept of lead magnets in marketing, discussing their importance in capturing customer information and converting prospects into clients.

They use real-life examples from a recent home expo, highlighting various offers and strategies used by vendors to engage potential customers.

The discussion covers different types of lead magnets, how to choose the right format, and the significance of creating irresistible offers. They emphasize the need for testing and measuring the effectiveness of marketing strategies, as well as the importance of follow-up communication with leads.

#itsmostlymarketing #tangentstotactics #leadmagnets #webstrategy #leadgeneration

Lisa and Simon delve into the intricacies of demand generation and traffic generation, discussing the importance of understanding these concepts for effective marketing. They explore various strategies for generating traffic, including content marketing, SEO, and leveraging social media. The discussion also covers the role of paid advertising and search engine marketing, emphasizing the need for targeted campaigns and the significance of landing pages. Additionally, they touch on the impact of AI in marketing and the necessity of measuring success to refine strategies over time.

#itsmostlymarketing #tangentstotactics #webstrategy #leadgeneration #traffic

Simon and Lisa delve into various aspects of website basics, including web hosting, content creation, audience engagement, SEO strategies, and the importance of customization and credibility in establishing a digital presence. They discuss the evolution of digital marketing practices and how businesses can effectively connect with their target audience. Meet the hosts: ⁠https://itsmostlymarketing.com/meet-the-hosts ⁠ Ask the hosts: ⁠https://itsmostlymarketing.com/ask-the-hosts ⁠ Resources: Website basics guide: https://itsmostlymarketing.com/resources/website-basics Free consultation: https://itsmostlymarketing.com/work-with-us #itsmostlymarketing, #marketing, #tangentstotactics, #webstrategy

Mimi Rosenheim shares her journey and discusses the importance of understanding the difference between messaging and copy, the power of storytelling in marketing, and the need for businesses to target different audiences effectively. Mimi also highlights common pitfalls for small business owners in marketing, the significance of revisiting messaging as a living document, and the role of SEO in shaping effective communication strategies. Throughout the discussion, she emphasizes the importance of customer-centric messaging and the value of learning from successful writers in the field. Meet the hosts: ⁠https://itsmostlymarketing.com/meet-the-hosts ⁠ Ask the hosts: ⁠https://itsmostlymarketing.com/ask-the-hosts ⁠ Resources: Obviously Awesome, by April Dunford Punchy by Emma Stratton Free messaging template: https://docs.google.com/document/d/1W_CVXbVd9ikRiyaig2eS_ynI6aqh6_djQBnefByHe9A/copy?usp=sharing Free consultation: https://itsmostlymarketing.com/work-with-us #itsmostlymarketing, #marketing, #tangentstotactics, #messaging, #customerexperience, #teambuilding, #businessgrowth

In this conversation, Lisa and Simon discuss the importance of marketing analytics, focusing on tools like Google Analytics and Google Tag Manager. They explore the concept of marketing attribution, emphasizing the significance of understanding touch points in the customer journey. The discussion covers various attribution models, the role of tagging in tracking marketing efforts, and how to use data to make informed marketing decisions. They also highlight the need for a balanced approach between brand awareness and demand generation strategies. Meet the hosts: ⁠https://itsmostlymarketing.com/meet-the-hosts ⁠ Ask the hosts: ⁠https://itsmostlymarketing.com/ask-the-hosts ⁠ Resources: Free analytics: https://analytics.google.com Free UTM builder: https://ga-dev-tools.google/ga4/campaign-url-builder/ Free Tag Manager: https://tagmanager.google.com/ Free consultation: https://itsmostlymarketing.com/work-with-us #itsmostlymarketing, #marketing, #tangentstotactics, #entrepreneurship, #customerexperience, #teambuilding, #businessgrowth, #leadership, #CRM, #operations, #touchpoints, #attribution, #marketingattribution, #utm, #utmcodes

In this conversation, Kristina Williams shares her journey of starting and growing her gymnastics school, discussing the challenges and successes she faced along the way. She emphasizes the importance of customer experience, effective marketing strategies, and building a strong team. Kristina also highlights the significance of data management and setting clear goals for business growth. Her insights provide valuable lessons for aspiring entrepreneurs, particularly in the service industry.

Meet the hosts: ⁠https://itsmostlymarketing.com/meet-the-hosts ⁠ Ask the hosts: ⁠https://itsmostlymarketing.com/ask-the-hosts ⁠ #gymnastics, #smallbusiness, #marketing, #entrepreneurship, #customerexperience, #teambuilding, #businessgrowth, #leadership, #CRM, #operations

Resources mentioned in this episode:

Books: The E-Myth: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber FYI: For Your Improvement - Competencies Development Guide by Michael M. Lombardo QBQ! The Question Behind the Question: Practicing Personal Accountability at Work and in Life by John G. Miller Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek The Road Less Stupid by Keith J. Cunningham

Podcasts: EntreLeadership with Dave Ramsey Well-oiled Operations with Stacey Tushel Social Media Marketing