In this episode of It's Mostly Marketing, Lisa and Simon sit down with attorney Linsey Krolik to unpack the legal side of marketing. From understanding why CAN-SPAM isn't Canadian (surprise!) to navigating privacy laws like CCPA and CalOPPA, we dive into everything small business owners and marketers need to know about compliance, customer trust, and avoiding costly mistakes.

We cover how marketing became a regulated industry, why a simple privacy policy isn’t always enough, how to stay compliant with email and SMS marketing laws, and why being "clever" with advertising claims could land you in legal hot water. It's a conversation full of real-world examples, practical advice, and a little marketing history trivia you won’t forget.

Resources Mentioned:

• FTC Data Privacy Guidance for Businesses
• FTC CAN-SPAM Act Compliance Guide for Businesses
• California Consumer Privacy Act (CCPA) Overview
• California Online Privacy Protection Act (CalOPPA) Overview
• Santa Clara University Entrepreneurs' Law Clinic – Free legal help for startups and small businesses
• Termly.io – Free Privacy Policy Generator

Takeaways:

Trust, transparency, and compliance aren't just legal checkboxes — they're essential parts of building a sustainable brand.

#MarketingCompliance #DataPrivacy #SmallBusinessMarketing #MarketingLaw #EmailMarketing #CCPA #CANSPAM #PrivacyPolicy #MarketingTips #ItsMostlyMarketing #Podcast