It’s an entrepreneur's guilty pleasure: watching business shows like Shark Tank or Dragon’s Den. There’s nothing like seeing other like-minded people putting themselves and their businesses out there, chasing their own entrepreneurial dreams. But there’s no sugarcoating it - it can get pretty brutal in there! If you don’t know all the answers, all your numbers, AND have the proof to back it up, you might find yourself becoming prey for the sharks. So, imagine: if you went on Shark Tank, would they be fighting to invest, or swimming in the opposite direction?

I’m helping you get into the mindset of an investor on this week’s episode of the podcast, and showing how you can use their framework to determine the value of your own business! When you’re caught up in the day-to-day operations, you aren’t always able to see the bigger picture. You might think your business is an asset simply because you’re bringing in sales every day, but if it’s not enough to cover your long-term expenses and growth plan? Well, it’s nothing more than a liability. I’ll be sharing the exact strategies you need to implement in your business to streamline it to guaranteed success, including diversifying your income (such as subscriptions and product lines), creating an innovative and unique selling point that brings something new to the market, and controlling your operational expenses in the high-cost beauty industry. There’s no doubt that beauty business owners are some of the most passionate about their craft, but having a great business is not just you being great at delivering that product or service. You have to understand the branding, the marketing, the sales, the financials, the processes, and the leadership to back it up - and this is where our beauty industry leaders thrive!

These are the questions you need to be asking yourself:
🦈 What exactly are investors looking for in a ‘good’ business, and what are the red flags of a ‘bad’ business?
​​🦈 Passing the financial health check: looking at your profit margins, revenue streams, and cash flow
🦈 Nailing your systems, scalability, and strategies: running an efficient business now AND in the future
🦈 Embracing and chasing uniqueness - it’s what sets an industry leader apart from the rest of the crowd!

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/