In this episode, Sam and Phil share recent experiments with ChatGPT and Perplexity, testing how these tools answer the question, “Who is the best estate agent in Windermere?” and what that means for your agency’s online profile. How is AI already impacting consumer journeys and estate agency marketing, both behind the scenes and in public perception?

Find out how to use your information to get better AI visibility and why giving AI a specific persona in your prompts can create more tailored results, but don’t forget to fact-check the generated content before using it!

You can adopt AI without losing the personal touch, by utilising it for low-level tasks which will help you stay ahead of the game as technology continues to move quickly.

Here’s how we can help you to IGNITE your agency:

Find out more about COSMO and take advantage of our exclusive podcast offer!

LISTEN to another episode

Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE

For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Stay updated on our upcoming EVENTS

Some key takeaways:

➡️ Consistent branding across all digital platforms boosts your agency’s standing in AI-generated search results.

➡️ Your agency’s narrative is shaped by both your own content and external third-party sources, both of which should reinforce your position in the market.

➡️ Leveraging AI for research, copy ideas, and workflow automation can create a competitive advantage, but accuracy must always be fact-checked.

Some great moments:

✅ “We’re trying to make sure we’re manipulating AI searches to make sure they come to us, but actually they’re going to third parties. So we have to make sure the third-party data is also singing our praises.”

✅ “Whatever we think the reasons are that we should be considered to be somebody’s first choice of estate agent in the Lake District for selling a high value home, Perplexity are one step ahead of us—they’ve decided those four reasons are reasons we should be chosen.”

✅ “AI does something called hallucinating. So it makes up a fact because otherwise it’s got a gap in its copy or its narrative or its point. So you’ve got to be really careful.”

Cosmo: https://www.ajmastermind.co.uk/cosmoignite

Listen: https://www.ajmastermind.co.uk/ignite-podcast

Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth

Upcoming Events: https://www.ajmastermind.co.uk/events/

In this episode, we address one of the least exciting yet critically essential topics in the property sector - Anti-Money Laundering (AML).

Phil highlights the steps estate agency owners should take to ensure compliance and avoid hefty fines, which can range from £1,500 to as much as £52,000!

Find out the common pitfalls and the solutions that can prevent financial penalties, including regular training, and risk analyses which are necessary for protecting your agency’s future.

Learn the importance of identification checks and how to effectively implement SARs (Suspicious Activity Reports), ensuring your agency stays on the right side of the law in a landscape that can often feel like a minefield.

Here’s how we can help you to IGNITE your agency:

Find out more about COSMO and take advantage of our exclusive podcast offer!

LISTEN to another episode

Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE

For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Stay updated on our upcoming EVENTS

Some key takeaways:

➡️ Registration and updated AML policy are vital to avoiding fines.

➡️ Regular training and well-documented risk assessments support compliance.

➡️ Identifying suspicious activities early can protect your agency from future legal troubles.

Some great moments:

✅ “If you’re registered and have a clear AML policy, you’re already a step ahead.”

✅ “We try and do two or three suspicious activity reports a year; if any red flag arises, it's sure to be followed.”

✅ “Half the agents aren’t downloading titles on land registry; without this, you’re partly flying blind on ownership checks.”

Cosmo: https://www.ajmastermind.co.uk/cosmoignite

Listen: https://www.ajmastermind.co.uk/ignite-podcast

Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth

Upcoming Events: https://www.ajmastermind.co.uk/events/

Find out what it’s really like to live with Phil Jones, as he is joined by his wife Molly (who also happens to be Sam’s daughter) on the Ignite Podcast this week!

No topic is off limits as Molly talks about how Phil running an estate agency impacts their family life! How has Phil balanced his professional ambitions with family responsibilities, and how does entrepreneurship ripple through their personal lives.

Molly shares the sacrifices that come with being married to an estate agency owner and highlights the importance of communication in managing both business pressures and home life, while Phil reflects on how to maintain a harmonious work-life balance.

As a huge Disney fan, Molly also suggests some unexpected ways that you could bring a bit of Walt Disney magic to your estate agency!

“All our dreams can come true, if we have the courage to pursue them” Walt Disney

Here’s how we can help you to IGNITE your agency:

• Find out more about COSMO and take advantage of our exclusive podcast offer!
• LISTEN to another episode
• Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
• Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE
• For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
• Stay updated on our upcoming EVENTS

Some key takeaways:

➡️ Strong communication and understanding are vital in balancing business demands with family life.

➡️ Estate agency success requires not just professional effort, but also emotional investment and resilience.

➡️ Balance in home and professional life is crucial for sustainable business growth.

Some great moments:

✅ “It feels worth it, the positives outweigh the negatives. And I think it is because I see the results of all the hard work.”

✅ “You're always thinking ahead, it's one of the traits contributing to your success, but sometimes you need to be present in the moment.”

✅ “Remember, it's not about juggling everything perfectly, but knowing what to prioritise when it matters most.”

Cosmo: https://www.ajmastermind.co.uk/cosmoignite

Listen: https://www.ajmastermind.co.uk/ignite-podcast

Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth

Upcoming Events: https://www.ajmastermind.co.uk/events/