0102: TikTok Shop Trends for 2025

In this second episode of Shop the Scroll, Ashley Wright and Zain Ali dive deep into the evolving trends and strategies that will shape TikTok Shop in 2025. With brands, creators, and affiliates continuously adjusting to the platform’s rapid developments, Ashley and Zain break down key predictions and actionable insights to help businesses stay ahead of the curve.

Here’s what you’ll learn in this episode:

🎯 The Rise of Live Shopping: Why live streaming still has massive untapped potential in the U.S. market and how brands can make it profitable without breaking the bank.

📈 Health, Wellness, and Beyond: With health brands dominating TikTok Shop, Ashley and Zain discuss which untapped categories—like apparel, jewelry, and food—are poised for explosive growth this year.

🤖 AI-Generated UGC & Changing Content Trends: How advancements in AI could disrupt TikTok Shop content creation and why brands should be prepared for a shift from short-form videos to more interactive formats.

🔄 Affiliates and Community Building: Discover why top-performing brands are shifting focus to building long-term relationships with affiliates through communities and ongoing engagement—and how platforms like Lark might play a role in the future.

💡 Subscribe & Save—The Game Changer?: Ashley and Zain speculate on TikTok’s rumored subscription feature and how it could revolutionize recurring revenue models for TikTok Shop brands.

🔥 What’s Next for TikTok Shop Ads?: As TikTok introduces new ad commission structures, brands need to rethink their strategies to keep affiliates happy while driving sustainable growth.

If you're looking to dominate TikTok Shop in 2025, this episode is packed with tactical advice and future-forward thinking to help you thrive in the fast-paced world of social commerce.

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0101: Will TikTok Shop Get Banned?

In this inaugural episode of Shop the Scroll, Ashley Wright and Zain Ali dive into one of the most pressing topics for e-commerce brands, creators, and marketers—will TikTok Shop survive the looming ban?

Join Ashley and Zain as they explore the rollercoaster journey of TikTok Shop and its transformative impact on social commerce. They break down:

• The Ban Drama: Why TikTok is under scrutiny, the back-and-forth appeals, and what’s at stake for brands, creators, and consumers.
• The Creator Ecosystem: How TikTok Shop empowers creators to replace traditional UGC deals with scalable affiliate income—and what might happen if the platform disappears.
• Plan A, Plan B, and Beyond: Practical advice for brands already on TikTok Shop and those considering jumping in. Learn why waiting could be a missed opportunity and how to prepare for all scenarios.
• The Future of Social Commerce: Can Meta or YouTube fill the void if TikTok Shop is banned? Why TikTok’s low-pressure content model and affiliate-friendly ecosystem are hard to replicate.

Whether you're a brand owner deciding your next move or a creator wondering how the ban could reshape your income, this episode is packed with insights, strategies, and predictions you can’t afford to miss.

Tune in to find out why TikTok Shop is more than just a platform—it’s a phenomenon reshaping how we shop, sell, and connect. Will it stick around? Hit play to hear Ashley and Zain’s take!

🎧 Subscribe for more deep dives into the world of TikTok Shop and social commerce. New episodes weekly!