0102: TikTok Shop Trends for 2025

In this second episode of Shop the Scroll, Ashley Wright and Zain Ali dive deep into the evolving trends and strategies that will shape TikTok Shop in 2025. With brands, creators, and affiliates continuously adjusting to the platform’s rapid developments, Ashley and Zain break down key predictions and actionable insights to help businesses stay ahead of the curve.

Here’s what you’ll learn in this episode:

🎯 The Rise of Live Shopping: Why live streaming still has massive untapped potential in the U.S. market and how brands can make it profitable without breaking the bank.

📈 Health, Wellness, and Beyond: With health brands dominating TikTok Shop, Ashley and Zain discuss which untapped categories—like apparel, jewelry, and food—are poised for explosive growth this year.

🤖 AI-Generated UGC & Changing Content Trends: How advancements in AI could disrupt TikTok Shop content creation and why brands should be prepared for a shift from short-form videos to more interactive formats.

🔄 Affiliates and Community Building: Discover why top-performing brands are shifting focus to building long-term relationships with affiliates through communities and ongoing engagement—and how platforms like Lark might play a role in the future.

💡 Subscribe & Save—The Game Changer?: Ashley and Zain speculate on TikTok’s rumored subscription feature and how it could revolutionize recurring revenue models for TikTok Shop brands.

🔥 What’s Next for TikTok Shop Ads?: As TikTok introduces new ad commission structures, brands need to rethink their strategies to keep affiliates happy while driving sustainable growth.

If you're looking to dominate TikTok Shop in 2025, this episode is packed with tactical advice and future-forward thinking to help you thrive in the fast-paced world of social commerce.

🎧 Hit play and subscribe to Shop the Scroll for weekly insights into TikTok Shop trends, strategies, and success stories!