Susan Golden Sc.D. discussed her book "Stage, Not Age," emphasizing the $28 trillion global market for older adults by 2050. She highlighted the importance of design with, not for, older adults, citing Best Buy's VR training for sales staff and Nike's continuous athlete strategy. Susan also talked about the need for a caregiver connector and the potential of NORCs (Naturally Occurring Retirement Communities) for aging in place. She stressed the importance of lifelong learning, with a $5 trillion opportunity in the US, and the need for better end-of-life planning platforms like Cake. The discussion also touched on the financial challenges and the potential for a national caregiving strategy.

We love the term Susan uses “stealth features”. Susan says “It was actually coined at MIT and it's a brilliant term that nobody wants to be marketed to as an old person. They want a product that everybody else uses but that might just be modified for their use.” We recommend that you buy the book.

Recorded on November 16, 2023, this episode is part of the Marketing and Market Research Series.

Referred to during discussion:
5Q Stage Segmentation Susan Golden Stage (Not Age)

“We offer our findings as an open-source reference and innovation tool for all interested parties to use in developing a functioning Care Connector “
December 2022 Stanford Full 142 page report Landscape of Caregiving Report
Executive Summary of above Landscape of Caregiving Report

Additional references from Dr. Zalan Alam:
UK No Decision About Me Without Me
Why America faces a geriatrician shortage - and what to do about it

BoomerTechTalk.com episode page

LinkedIn Show Post

Co-Hosts: Linda Sherman, Debbie Howard and Steve Ewell

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Music: Solemnity written and performed by Richard Sherman