We had an unusual and useful format for this Marketing episode. We found a volunteer product founder in the longevity marketplace to get advice from our experts. Natasha Williams, CEO and Founder, Phoenix Hipwear. Thank you to Mary Furlong for the suggestion.

Recorded on September 28, 2023, this episode is part of the Marketing Series.

Our panel:
Josef Katz, JosefKatz.com, Prime Life Podcast
Jennifer Abernethy, Socially Delivered Digital Agency; Mod.Life
Claire Brooks, ModelPeople
Linda Sherman, Boomer Tech Talk about Linda

Natasha was looking for a pivot from B:B only to Senior Living Communities to adding B:C sales for Phoenix Hipwear, seeking to reach caregivers directly.

Joseph Katz emphasized ROI over cost and leveraging social media and platforms like LinkedIn. Jennifer Abernethy suggested targeting 45-65-year-olds on Instagram, Pinterest, and Facebook, and using personal branding. Claire Brooks advised understanding decision-makers and leveraging old-school marketing.

Additional recommendations from our experts included improving website credibility, using testimonials, and exploring Medicare Advantage plans for coverage.

BoomerTechTalk.com episode page

LinkedIn Show Post

Co-Hosts: Linda Sherman and Michael Phillips

We continue to record new Rethinking Aging Club podcasts live on Thursdays. How to join live.

Please follow our 2 podcasts. This and News for the Ages by Rethinking Aging Club. Our News for the Ages podcasts are published weekly on Wednesday, the day after they are recorded.

We are catching up with publishing Rethinking Aging Club podcasts, and hope to be current by year end 2024 / early 2025.

Music: Solemnity written and performed by Richard Sherman

Susan Golden Sc.D. discussed her book "Stage, Not Age," emphasizing the $28 trillion global market for older adults by 2050. She highlighted the importance of design with, not for, older adults, citing Best Buy's VR training for sales staff and Nike's continuous athlete strategy. Susan also talked about the need for a caregiver connector and the potential of NORCs (Naturally Occurring Retirement Communities) for aging in place. She stressed the importance of lifelong learning, with a $5 trillion opportunity in the US, and the need for better end-of-life planning platforms like Cake. The discussion also touched on the financial challenges and the potential for a national caregiving strategy.

We love the term Susan uses “stealth features”. Susan says “It was actually coined at MIT and it's a brilliant term that nobody wants to be marketed to as an old person. They want a product that everybody else uses but that might just be modified for their use.” We recommend that you buy the book.

Recorded on November 16, 2023, this episode is part of the Marketing and Market Research Series.

Referred to during discussion:
5Q Stage Segmentation Susan Golden Stage (Not Age)

“We offer our findings as an open-source reference and innovation tool for all interested parties to use in developing a functioning Care Connector “
December 2022 Stanford Full 142 page report Landscape of Caregiving Report
Executive Summary of above Landscape of Caregiving Report

Additional references from Dr. Zalan Alam:
UK No Decision About Me Without Me
Why America faces a geriatrician shortage - and what to do about it

BoomerTechTalk.com episode page

LinkedIn Show Post

Co-Hosts: Linda Sherman, Debbie Howard and Steve Ewell

We continue to record new Rethinking Aging Club podcasts live on Thursdays. How to join live.

Please follow our 2 podcasts. This and News for the Ages by Rethinking Aging Club. Our News for the Ages podcasts are published weekly on Wednesday, the day after they are recorded.

We are catching up with publishing Rethinking Aging Club podcasts, and hope to be current by year end 2024 / early 2025.

Music: Solemnity written and performed by Richard Sherman

We discussed with Monica Virk, MD the need for tailored training and orientation programs for home health professionals, emphasizing the importance of adapting to unique microcultures and using technology to create personalized training.

Robert Signore highlighted the potential of virtual reality to combat social isolation and improve older adults' lives, highlighting the importance of meaningful connections and intergenerational connections.

Robert McKenna introduced his AI-powered estate management app, Manage My Things, which helps users organize and manage their estates through capturing family stories and organizing physical assets.

Recorded on May 16, 2024, this episode is part of the Project Updates Series with a special nod to our Social Isolation and Mental Health Series as well as our Ending Well Series. Speakers are listed in their order of appearance.

Monika Virk, MD, Founder and CEO, HOP Into Homecare

Robert Signore, Co-founder and President, Thrive Pavilion
Currently Meta Quest Headset is required. Thrive Pavilion is located in Horizon Worlds.

Thrive Pavilion Press
WRAL (local news) aging well section 2-28-23 Isolated Seniors Discover Activities And Friends Through “Metaverse”
McKnight Senior Living 9-8-23 Founder of Virtua Meeting Space for Seniors That Fights Loneliness Hopes to Grow Tenfold by Adam Dormand
Robert Signore Appearance on Nancy Griffin 10-9-23 Glowing Older Podcast
XR Award Nomination Finalist in the Rising Star Category 5-9-24

Richard McKenna, Founder and CEO, Manage My Things
CEO, Atlantic Strategies

BoomerTechTalk.com episode page

LinkedIn Show Post

Co-Hosts: Linda Sherman and Ray Gordon

We continue to record new Rethinking Aging Club podcasts live on Thursdays. How to join live.

Please follow our 2 podcasts. This and News for the Ages by Rethinking Aging Club. Our News for the Ages podcasts are published weekly on Wednesday, the day after they are recorded.

We are catching up with publishing Rethinking Aging Club podcasts, and hope to be current by year end 2024 / early 2025.

Music: Solemnity written and performed by Richard Sherman