• Human-to-Human Marketing: Building genuine relationships in a digital world

  • 2024/12/15
  • 再生時間： 23 分
  • ポッドキャスト

Human-to-Human Marketing: Building genuine relationships in a digital world

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  • Today’s episode of The Enterprise Doctor Business Show features my guest Jo Caruana.

    Jo is the dynamic Founder and CEO of the Finesse Group, a global communications and PR company dedicated to amplifying the voices of mission-driven small-to-medium-sized businesses and professionals. Passionate about supporting brands that strive to make a positive impact, she and her all-female team specialise in human-to-human marketing, leveraging current trends to maximise client resources from their bases in the UK, US, and Malta.

    Jo started talking about the work of the Finesse Group, including what’s special about them. That includes the human connection and the rapport they generate with clients – that’s where AI can never win!

    We then moved on to talk about how we can build genuine relationships in a digital world. It’s about capturing someone’s attention and then convincing them that you’re someone they want to work with. But how and where do you make that happen?

    Jo mentioned StoryBrand – you’ll find it at https://storybrand.com/ .

    You can connect with Jo at https://www.linkedin.com/in/jo-caruana-content/and her website is at https://byfinessegroup.com/ .

    If you want to connect with me, to talk about the mentoring and coaching I deliver to small businesses, or if you think you'd be a good guest on the show, please do let me know. You can do that via https://www.linkedin.com/in/enterprisedoctor/.


    To contribute to (or just read) conversations about this episode, please join the podcast's Facebook group at https://www.facebook.com/groups/enterprisedoctorbusinessshow/ .


    And my website is at https://enterprisedoctor.co.uk/.


    On the YouTube channel at https://www.youtube.com/user/EnterpriseDoctor you can hear clips of other episodes – please subscribe there!


    And within your podcast app, remember to like this episode (if you like it!), leave us a great review, and please do subscribe there too, to ensure new episodes hit your app as soon as they're released.

    These words and the content of the podcast are © Enterprise Doctor 2024.
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あらすじ・解説

Today’s episode of The Enterprise Doctor Business Show features my guest Jo Caruana.

Jo is the dynamic Founder and CEO of the Finesse Group, a global communications and PR company dedicated to amplifying the voices of mission-driven small-to-medium-sized businesses and professionals. Passionate about supporting brands that strive to make a positive impact, she and her all-female team specialise in human-to-human marketing, leveraging current trends to maximise client resources from their bases in the UK, US, and Malta.

Jo started talking about the work of the Finesse Group, including what’s special about them. That includes the human connection and the rapport they generate with clients – that’s where AI can never win!

We then moved on to talk about how we can build genuine relationships in a digital world. It’s about capturing someone’s attention and then convincing them that you’re someone they want to work with. But how and where do you make that happen?

Jo mentioned StoryBrand – you’ll find it at https://storybrand.com/ .

You can connect with Jo at https://www.linkedin.com/in/jo-caruana-content/and her website is at https://byfinessegroup.com/ .

If you want to connect with me, to talk about the mentoring and coaching I deliver to small businesses, or if you think you'd be a good guest on the show, please do let me know. You can do that via https://www.linkedin.com/in/enterprisedoctor/.


To contribute to (or just read) conversations about this episode, please join the podcast's Facebook group at https://www.facebook.com/groups/enterprisedoctorbusinessshow/ .


And my website is at https://enterprisedoctor.co.uk/.


On the YouTube channel at https://www.youtube.com/user/EnterpriseDoctor you can hear clips of other episodes – please subscribe there!


And within your podcast app, remember to like this episode (if you like it!), leave us a great review, and please do subscribe there too, to ensure new episodes hit your app as soon as they're released.

These words and the content of the podcast are © Enterprise Doctor 2024.
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