My guest in today’s episode of The Enterprise Doctor Business Show, is Safiya Allaf, creative copywriter and content strategist, specialising in sustainable and circular fashion.

We all know what copywriting is, but I started by asking Saf to explain the other terms! For info on the land fill site she mentions, see https://www.nationalgeographic.com/environment/article/chile-fashion-pollution and the stat is that last year’s tally was 46 million tons, according to Chilean customs statistics.

We went on to discuss ethical marketing, as opposed to the ethics of products. It’s about championing authenticity and transparency and having a genuine connection with your target audience. And where does greenwashing fit?

You can connect with Saf at https://www.linkedin.com/in/safiya-allaf/ and her website is at https://www.safiyaallaf.com/ .

If you want to connect with me, to talk about the mentoring and coaching I deliver to small businesses, or if you think you'd be a good guest on the show, please do let me know. You can do that via https://www.linkedin.com/in/enterprisedoctor/.


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