This episode of the How to Grow your eCommerce Business Podcast covers strategies, insights, and success stories to help you scale your eCommerce business globally.

This episode is sponsored by the multi-channel eCommerce consultancy VendLab (www.vendlab.com)

Topics covered:

Advantages of international trade

Grow sales by up to 50%

- Reach new audience

- Grow sales

- Less price competitive

Disadvantages

- Customer service issues

- Shipping times

- Currency conversion

- Compliance

- VAT registrations

- Duty

- Fragile items

Types of international trade

- Simple

- Advanced

Shipping options

- Ship from domestic location

- Local fulfilment

- Special mention: FBA and Pan-EU FBA

What the major international sales channels

- Amazon

- eBay

- Google Shopping

- Local sites - Cdiscount, Bol.com

Google Shopping

- Can do this all from the same Merchant centre/Google Ads

- Multi-language feed

- Localisation of website

- Accept multiple currencies

Amazon

- Works same in every country

- Automatic translation

- Combined EU and NA accounts

- Remote FBA

- Pan-EU FBA

In this episode of How to Grow Your eCommerce Business, we explore how this often-overlooked strategy can transform your online business. In this podcast, we’ll uncover actionable insights and proven tactics to help you build deeper customer connections, drive repeat sales, and maximize your ROI through the power of email.

The episode is sponsored by the multi-channel eCommerce Agency VendLab (www.vendlab.com)

Topics we cover:

Why is email marketing still important in the age of social

media

• Email is still hugely popular
• Encourage returning customers
• High ROI

Types of email

• Transactional
• Flows
• Email campaigns

Best way to send emails

• Shopify - cheap
• Mailchimp etc - more expensive

Collecting emails

• GDPR considerations
• Pop-ups
• Incentives to sign up
• Checkout sign-up
• SMS - better conversion rates

Maximising deliverability

• Double opt-in
• Email authentication
• Keep your list up to date

Best practice for writing emails

Keep it short

Use a single link multiple times

Send frequently

Include clear calls to action

What you should do today if you don't do anything else:

• Start collecting emails
• Abandoned cart emails
• Winback flow

In this episode of How to Grow Your eCommerce Business, we dive into the key strategies every seller needs to protect their account and navigate Amazon's complex policies. From proactive compliance tips to recovery steps after a suspension, we’re here to help you stay ahead of the curve and keep your business on track.

How to Grow Your eCommerce Business is sponsored by the D2C eCommerce agency VendLab (⁠⁠www.vendlab.com⁠⁠).

Topics we cover:

• Type of Amazon issues
• Buy box suspension
• Amazon Policy violations and suspensions
• How to avoid Amazon suspensions
• Deactivations

In this episode we discuss how eBay helps businesses to grow and thrive in the global marketplace. From reaching millions of customers worldwide to leveraging powerful selling tools, we’ll explore how eBay can be a successful channel for our business.

How to Grow your eCommerce Busienss is sponsored by the D2C eCommerce agency VendLab: (⁠www.vendlab.com⁠).

Things we discuss:

• Is eBay still a good place to sell?
• What sells well on eBay
• What does it cost?
• How to optimise ebay listings:
• How to succeed on eBay
• What are the international opportunities on eBay ?
• What is the future for eBay?

In this episode of the How to Grow your eCommerce Business Podcast, we explore the art and science of turning website visitors into loyal customers. From actionable strategies to expert insights, we’re here to help you optimize your digital presence and boost your bottom line.

How to Grow your eCommerce Busienss is sponsored by the D2C eCommerce agency VendLab: (www.vendlab.com).

Topics we discuss:

• What is conversion rate, and why is it important
• Benchmarks

• Measuring conversion rate
• User experience
• Quality product info
• Payment options
• Shipping options
• Improving conversion rate

How to Grow Your eCommerce Business is sponsored by the multi-channel eCommerce Business Vendlab (⁠⁠⁠www.vendlab.com⁠⁠⁠). Contact us if you want to discuss growing your eCommerce business.

In this podcast, we discuss why we think that Shopify is the best eCommerce platform for most sellers.

This is because it offers an intuitive, user-friendly interface and powerful tools for inventory management, marketing, and customer engagement. Its scalability and extensive app ecosystem make it ideal for businesses of all sizes, from startups to global enterprises.

How to Grow Your eCommerce Business is sponsored by the multi-channel eCommerce Business Vendlab (⁠⁠www.vendlab.com⁠⁠). Contact us if you want to discuss growing your eCommerce business.

In this episode, we explore the different Amazon fulfilment methods—FBA, FBM, and SFP—and how they can help boost your sales. We’ll explore the advantages of each approach, from Fulfillment by Amazon (FBA) to managing your own shipments (FBM) and discuss which option will be right for your business.

In this episode, we discuss:

FBM

• When should you use FBM? (Large catalogue, fragile, heavy, can’t ship to Amazon)
• How is the shipping set?
• What timescale do you need to deliver in?
• Can FBM be used for international shipping

SFP

• When should you use SFP
• Advantages of SFP. (Only need one warehouse)
• What metrics do you need to comply with. (Delivery time)
• Can SFP be used for international shipping

FBA

• When should you use FBA
• How does FBA influence who gets the buy box?
• What are the pros and cons of FBA
• How do you get inventory to Amazon
• How do you prepare inventory
• How do you get inventory back
• What does shipping cost?
• How much are storage fees?
• Can FBA be used for international shipping
• What is Pan-EU FBA

Other programs

• Are there other programs
• Big and heavy
• Small and light
• International programs
• Remote fulfilment by FBA
• Allow Amazon to buy stock

How to Grow Your eCommerce Business is sponsored by the multi-channel eCommerce Business Vendlab (⁠www.vendlab.com⁠). Contact us if you want to talk about grow your eCommerce business. Shipping is often an afterthought but is vital to the growth and success of any eCommerce business. It serves as the final touchpoint between the seller and the customer and significantly impacts customer satisfaction and retention. Efficient and reliable shipping solutions can enhance the shopping experience, foster trust, and encourage repeat purchases. Competitive shipping options can help differentiate your business from competitors.

In this episode we discuss:

• How important is shipping?
• What shipping options to offer?
• Free shipping or not free shipping?
• Send tracked or untracked?
• Shipping thresholds
• International shipping options
• Returns – Free or not?
• Fulfilment houses – good idea?
• Channel based shipping