This episode of the How to Grow your eCommerce Business Podcast covers strategies, insights, and success stories to help you scale your eCommerce business globally.

This episode is sponsored by the multi-channel eCommerce consultancy VendLab (www.vendlab.com)

Topics covered:

Advantages of international trade

Grow sales by up to 50%

- Reach new audience

- Grow sales

- Less price competitive

Disadvantages

- Customer service issues

- Shipping times

- Currency conversion

- Compliance

- VAT registrations

- Duty

- Fragile items

Types of international trade

- Simple

- Advanced

Shipping options

- Ship from domestic location

- Local fulfilment

- Special mention: FBA and Pan-EU FBA

What the major international sales channels

- Amazon

- eBay

- Google Shopping

- Local sites - Cdiscount, Bol.com

Google Shopping

- Can do this all from the same Merchant centre/Google Ads

- Multi-language feed

- Localisation of website

- Accept multiple currencies

Amazon

- Works same in every country

- Automatic translation

- Combined EU and NA accounts

- Remote FBA

- Pan-EU FBA

In this episode of How to Grow Your eCommerce Business, we explore how this often-overlooked strategy can transform your online business. In this podcast, we’ll uncover actionable insights and proven tactics to help you build deeper customer connections, drive repeat sales, and maximize your ROI through the power of email.

The episode is sponsored by the multi-channel eCommerce Agency VendLab (www.vendlab.com)

Topics we cover:

Why is email marketing still important in the age of social

media

• Email is still hugely popular
• Encourage returning customers
• High ROI

Types of email

• Transactional
• Flows
• Email campaigns

Best way to send emails

• Shopify - cheap
• Mailchimp etc - more expensive

Collecting emails

• GDPR considerations
• Pop-ups
• Incentives to sign up
• Checkout sign-up
• SMS - better conversion rates

Maximising deliverability

• Double opt-in
• Email authentication
• Keep your list up to date

Best practice for writing emails

Keep it short

Use a single link multiple times

Send frequently

Include clear calls to action

What you should do today if you don't do anything else:

• Start collecting emails
• Abandoned cart emails
• Winback flow

In this episode of How to Grow Your eCommerce Business, we dive into the key strategies every seller needs to protect their account and navigate Amazon's complex policies. From proactive compliance tips to recovery steps after a suspension, we’re here to help you stay ahead of the curve and keep your business on track.

How to Grow Your eCommerce Business is sponsored by the D2C eCommerce agency VendLab (⁠⁠www.vendlab.com⁠⁠).

Topics we cover:

• Type of Amazon issues
• Buy box suspension
• Amazon Policy violations and suspensions
• How to avoid Amazon suspensions
• Deactivations