Ever feel like you’re doing all the things in your business but still not seeing the results you want? You're showing up, posting, answering emails, juggling the mental load of motherhood — and yet, it feels like you’re running in circles.

I see you. I've been there.

But here’s the thing—real growth doesn’t come from doing more. It comes from thinking strategically, making intentional decisions, and leveraging your time wisely so you can actually build a business that supports your life—not one that drains you.

That’s what we’re diving into in this episode. Strategic thinking isn’t just a skill—it’s a game changer. And once you learn how to reverse-engineer your goals, simplify your sales, and focus on what truly moves the needle, everything changes.

Because success isn’t about doing it all. It’s about doing the right things.

Chapters & Timestamps:

00:00 Intro to the Episode
02:45 The Importance of Strategic Thinking for Business Growth
04:20 Step 1: Begin with the End in Mind – Reverse Engineering Your Goals
19:20 Step 2: The Pareto Principle – How 80% of Results Come from 20% of Your Actions
23:05 Step 3: Create a Simple Sales System for Consistent Revenue
29:10 Building Authority and Trust Through Strategic Content
30:10 Step 4: Data-Driven Decisions – Taking the Guesswork Out of Business Growth
36:00 Step 5: Mastering Time Management and Delegation as a Mumpreneur
39:11 The Power of Outsourcing for Business Scalability
43:52 Embracing Imperfection in Business and Motherhood
48:00 Strategic Thinking for Sustainable Growth and Long-Term Success

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