Your go-to-market strategy is failing because your channels are saturated. Most B2B teams are still using a decade-old playbook that no longer works. In this video, learn the strategic partnership approach that helped MadKudu punch above its weight class.

🔥 Do you want to double your demo pipeline this year? Get a free SaaS growth strategy session http://www.freegrowthsession.com

Francis Brero, Co-Founder of MadKudu, built a successful AI sales intelligence tool by being extremely strategic with his initial customers.

He explains how they targeted "cool kids" companies like Segment and Gong, which made MadKudu look bigger than they actually were and fueled their growth through powerful case studies and partnerships.

In this eye-opening conversation, Francis reveals why the traditional "predictable revenue" playbook is dead, how Gen AI is transforming sales intelligence, and why brand will be the ultimate differentiator in a noisy market.

Key Insights from This Episode:

✅ Strategic first customers - How to acquire prestigious logos that elevate your brand

✅ The death of predictable revenue - Why cold outreach is failing in saturated channels

✅ AI-powered sales intelligence - Moving beyond "dumb automation" to true insights

✅ Distribution partnerships - Leveraging established brands to accelerate your growth

✅ Attribution reality - Why your marketing attribution is likely completely wrong

Resources & Links:

🔗 Transform Your Sales Team with MadKudu: https://madkudu.com

📩 Connect with Francis on LinkedIn: https://linkedin.com/in/francisbrero

🔥 Do you want to double your demo pipeline this year? Get a free SaaS growth strategy session http://www.freegrowthsession.com

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